Congratulations to GM on a wise move – and now I have a question for GM’s new Head of Global Product Development: will Australia ever see a RHD version of the 9-2x?
Suuby’s pretty popular here and leveraging off that popularity with a widely reputed improvement on the standard Rex wouldn’t be too bad an idea. Surely there are other RHD markets that could provide the economies of scale that are required to justify the experiment. Call it an investment in the future.
Everything I’ve read recently, even this poorly written review of a hillclimb event in a 9-2x Aero, has made me all the more interested in this car. I think with an aggressive marketing mix in place there would be a positive reception in markets like Australia where midsize cars are already well accepted.
Saab sales here in Australia have taken a huge 41% dip for 2005. Mind you, it’s easy to have a big percentage number when the base is so small. Saab have sold just 322 vehicles this year in Australia (which might answer my 9-2x question, above, as well as make my 9-2x question all the more pertinent).
Other luxury marques also took hits – Porsche down 24%, Land Rover 39%, Jaguar 28% and Volvo 18%. So we weren’t the only ones doing it hard, we were just the ones doing it hardest.
All you over there in the Old Country (i.e the UK), look out for some schmicko new advertising guff on Saab’s diesel engines and another on the benefits and practicality of owning a convertible in a sopping wet country like England. Coming soon either via a dealer or if you are already seen as a potential customer, via direct mail. Lucky they put rain on it so it’d feel so familiar.
Saab builds very good cars. It must do, because every Saab driver I know tells me so. But they struggle to tell me why. ‘They’re a bit different’ is the response I usually get.
I think I’m going to have to email the head of Saab Australia and ask why the 9-5 is perhaps the most underpromoted and undersold cars in the country. Geez I’d love one.