There’s been a lot of news floating around this morning about GM’s plans to reposition their various brands. Thanks to AudiSAABfans over at Saabcentral, we have this diagram, that’ll save me a thousand words (still cooped up with the flu, so can’t be bothered typing).
A few thoughts:
1) The actual model repositioning doesn’t look like much at all. Buick or Pontiac will drop a minivan? Big deal. I would have thought a few more model cuts might have produced a better defined lineup of vehicles, and this may well just be the tip of the iceberg.
2) The big news here is dealer repositioning. The number that sticks out the most to me is the number of Saab dealerships (250). They’re going to need to dramatically increase the exposure of the marque and give people greater access to the cars, and much better service when they finally get there.
Testimony to this is John’s experience with a 1997 900S – his story is here. He really ties together the quality story of the last few days and the need for better service that’s highlighted by today’s announcements.
3) The positioning of Cadillac directly against BMW and MB leaves Saab somewhat out in the cold. I don’t think it will be, but it does look a little like the thin end of a wedge.
Coda: Another nice thread from SaabKen over at SC too, which has led to the Photoshop creation of a 9-3 Coupe. Bob, Jay, check it out!!
Job interview in 5 hours. Grrrrrr.