I’m probably just going to annoy him, but I’ve got to say it: my first impression of Jay Spenchian after opening the interview page over at Edmunds was “Man, he looks just like that psycho pharmacist, George, off Desperate Housewives!”
*blushes after admission of watching ‘desperates’*
OK, that out of the way, let’s get down to seeing if Jay actually had anything to say that we didn’t already know…..
There’s a 9-5 successor in the pipeline – check.
It’ll take design cues from the 9-3 – OK, news, sort of.
A total 9-5 revamp is 3 to 4 years away – check.
AWD is a distinct possibility – check.
V6 to go into the 9-5 – yawn.
4 to 5 years for AWD accross the lineup – check.
The 9-6x is still a mystery and in development – check.
The 9-4x will come within 4 years (2009) – timing is news.
The 9-7x could continue beyond two years and coexist with the 9-6x – check.
They want to keep the 9-2x going and apply broader differentiation – bravo!
A Sonett may come as a concept – check.
Although brief, I’m sure most people will consider that it was a worthwhile exercise.
I’m not sure there was anything really groundbreaking in this interview and I’m actually really disappointed with the fact that Jay didn’t take this as an opportunity to really fire up the troops. This is the first broad public address I’ve come accross from him and I thought he could have thrown the faithful amongst us a much bigger bone.
In fact, he all but diffused some of the excitement that could have been generated about the possibility of a Sonett being built. Would you build a Sonett successor and change the name?:
Saab lovers have been hoping for a modern-day successor to the old Sonett sports car. Is there something like that in the plan?
Possibly. Maybe as one of our upcoming concepts. We may test the waters. But nothing firm for production.
Would it be called a Sonett, and is that a good name?
We haven’t decided. Globally, [the name] might be. There’s a familiarity with Saab loyalists. I’m not sure what it says to somebody in the U.S.
Jay, email me. Please.