9-3 SportHotcakes

A news release from Saab that might go a little way toward explaining some of the lower sales figures in August. It looks like the final quarter might be a busy one in Trollhattan:

Saab’s eagerly-awaited 9-3 SportCombi is breaking sales records for the brand even before entering dealer showrooms.

First customer deliveries are being rolled out in Europe from September 5 and Saab dealers around the world have already placed advance orders for more than 8,500 cars, a record for the launch phase of a new Saab model.

To meet such unprecedented demand, overtime working is being introduced at the Saab factory in Trollhättan, Sweden, and this year’s production target has been uplifted by more than 30 per cent, to 20,000 cars.

“We are delighted to have a bulging order book for this new product and our main challenge right now is to meet the high level of customer demand at our dealerships,” says Jan-Åke Jonsson, Saab Automobile’s managing director. “Customers have so far placed orders purely on the basis of what they have seen and read about the car, so we can look forward to building on this strong momentum as the first display and demonstrator models become available.”

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6 Comments

  1. I can’t wait for the sport-combi in the US. When it comes time to purchase a new car, I will definately get one.

    With the upsurge in demand and production, I hope Saab has an effective quality program that will minimize defects in the 1st generation.

  2. More advanced orders for cars customers may not even have seen in person ?!? This is the second time in its history for Saab (after 9-7X pre-sale orders in the US). Man, if Saab keeps up the rollout of desirable cars, they may even make profits. What a crazy thought ! 😉

  3. Never!

    I’m sure that if profitability becomes a real risk that the good men and women of Trollhattan will come up with a solution to raise costs and ensure the continued cash drain. Perhaps a rewiring of the 9-5 to enable future vehicles to develop artifical intelligence, at which point they’ll start running BMW’s off the road for no apparent reason (well, not apparent to others anyway…..).

  4. My dealer in Maryland came through on Saturday! Make that 8,501 orders in the backlog because mine blue combi now in there. Sight unseen, never even a 9-3 test drive. Same way we bought our 9-5 Sportwagon. Now the wait… Let’s hope it is not a 9-7x style wait.

  5. Congratulations, Steven. a wise decision, bold in the execution!!

    I demand good quality photographs when it arrives. It’ll be Saab O the Week.

    Thanks for letting us know.

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