A news release from Saab that might go a little way toward explaining some of the lower sales figures in August. It looks like the final quarter might be a busy one in Trollhattan:
Saab’s eagerly-awaited 9-3 SportCombi is breaking sales records for the brand even before entering dealer showrooms.
First customer deliveries are being rolled out in Europe from September 5 and Saab dealers around the world have already placed advance orders for more than 8,500 cars, a record for the launch phase of a new Saab model.
To meet such unprecedented demand, overtime working is being introduced at the Saab factory in Trollhättan, Sweden, and this year’s production target has been uplifted by more than 30 per cent, to 20,000 cars.
“We are delighted to have a bulging order book for this new product and our main challenge right now is to meet the high level of customer demand at our dealerships,” says Jan-Åke Jonsson, Saab Automobile’s managing director. “Customers have so far placed orders purely on the basis of what they have seen and read about the car, so we can look forward to building on this strong momentum as the first display and demonstrator models become available.”