Since I started this weblog, there’s been a few things happen that have really illustrated the potential of blogging as a medium. It’s direct. It has the potential to remove the middle man (big media) and allow direct communication between, say, a company and its customers. It has the potential to effect change, or at least evoke a response, in a relatively quick manner.
Bob Lutz, GM’s product czar, has a weblog that you may be familiar with and today he’s published his first podcast. It’s mainly concerned with GM’s new line of full size SUV’s and their improved efficiency etc. That’s not a subject I necessarily want to get into here – it’s a Saab blog, right?
The last 3 or 4 minutes of his podcast concern his enthusiasm for blogging, and the potential that’s out there.
I’m glad you’re enthused Bob. Here at Trollhattan, we happen to agree that blogging has a relevance and a role to play and as such, we’re going to play it.
Folks, please allow me some time to put together the guidelines, but we’re going to spend a month gathering opinions and then we’ll present them to the people that matter, in Detroit and in Sweden. They tell us how important the Saab community is, well, I think we ought to test that out.
It’s time to speak your mind, people.
More on this tonight…………