There’s several themes emerging from the latter part of this week – SVC and diesel. I guess the overall theme is differentiation and the way Saab could do it in what is still the single most important marketplace: the US. I’ll write it again just in case people at GM are missing it: SAAB NEEDS A DIESEL IN THE US MARKETPLACE IN 2007.
I’ll get on to some SVC discussion later……..
In the meantime, you can all read about something Jay Spenchian mentioned nothing of in his product post at Fastlane a few days ago (I’m still a little bitter about the lack of future mentioned there). The new 1.9 litre TiD 9-3 is hot property at the moment in the UK. The Observer has another quickish review and like the others, it’s all good.
The Saab is still as distinct and impressive as it ever was, and its latest, tax-efficient 1.9 TiD 150bhp – which replaces the original 2.2 TiD – delivers a ride as smooth and relaxing as anything you’d receive in a Swedish massage parlour.
Britain’s love affair with Saab started in 1960; since then, all things Swedish – from Abba and meatballs to flat-pack bookcases (though we’re still struggling with the herrings) – have become the backbone of every self-respecting Hoxtonite. And Saab has been there to cash in as the ultimate statement of understated style.
There’s some junky under-researched stuff in there too, but over all, it’s a good quick read. Go check it out.