On his recent podcast, Bob Lutz acknowledged several things. Firstly, he stated that when developing new models, designers and engineers shouldn’t “just make them better than the ones before, but identify the elements of the best in the world and then shoot to beat everybody”. Some of you may agree or disagree as to whether that’s happened with Saab in recent times.
In talking about his blog, he spoke of how much he enjoys getting direct, unfiltered feedback. He also mentioned how good it is to be able to radiate his personal opinion on GM issues, without the middle man between him and the customer.
Well folks, here’s the deal:
We’re offering you the chance to provide some direct, unfiltered feedback to GM about Saab. I’ll leave this post as a feature on the side bar for one month (until October 23) at which time I’ll bundle up all the comments and send them to several email addresses within the GM-o-sphere, both in the US and in Sweden.
I think it’s important to establish some ground rules right from the get-go.
I’m not looking to agitate or irritate here, people. The purpose of this endeavour is to provide the powers that be within GM and Saab with some valuable, constructive feedback about the current and future products bearing the Saab name. It’s not an opportunity for you to bash GM or Saab. Constructive feedback is the name of the game, people.
As such, your comments should follow the format below:
I currently drive….and have owned # Saabs.
Comments on the current Saab lineup
Comments on proposed future Saabs (or your wishlist)
Something positive (not required, but recommended)
Please make sure you put your real email address in the comments form. If your comment (feedback) doesn’t loosely follow the prescribed format, or is abusive etc then I’ll remove it and email you to let you know, and ask you to provide another comment in the suggested format.
I think the format’s important as I’d like the feedback provided to be in a consistent form. I’d also like it to be constructive. The purpose here is to let them know what a sample of Saab enthusiasts think about the current and future crop of cars.
I’ve added the recommendation for a positive comment at the end as I think there’s going to be plenty of advice as to what people think may be going wrong. I think it’s also important to tell them what’s currently being done well. These are some fantastic cars we’re talking about here, let’s not lose sight of that.
Them’s the rules. Quite simple, really – just tell GM how things are going with Saab. Be honest, frank and constructive and maybe we can provide GM with a voice they haven’t heard in such a direct manner.
And please, email this post to all of your Saabisti friends and feel free to link it and the invitation to your local Saab bulletin boards and forums. The more the merrier!!!!
Jan 13, 2006 – Please note: Comments are now closed on this article.