Tell GM about it

On his recent podcast, Bob Lutz acknowledged several things. Firstly, he stated that when developing new models, designers and engineers shouldn’t “just make them better than the ones before, but identify the elements of the best in the world and then shoot to beat everybody”. Some of you may agree or disagree as to whether that’s happened with Saab in recent times.

In talking about his blog, he spoke of how much he enjoys getting direct, unfiltered feedback. He also mentioned how good it is to be able to radiate his personal opinion on GM issues, without the middle man between him and the customer.

Well folks, here’s the deal:

We’re offering you the chance to provide some direct, unfiltered feedback to GM about Saab. I’ll leave this post as a feature on the side bar for one month (until October 23) at which time I’ll bundle up all the comments and send them to several email addresses within the GM-o-sphere, both in the US and in Sweden.

The Rules

I think it’s important to establish some ground rules right from the get-go.

I’m not looking to agitate or irritate here, people. The purpose of this endeavour is to provide the powers that be within GM and Saab with some valuable, constructive feedback about the current and future products bearing the Saab name. It’s not an opportunity for you to bash GM or Saab. Constructive feedback is the name of the game, people.

As such, your comments should follow the format below:



I currently drive….and have owned # Saabs.

Comments on the current Saab lineup

Comments on proposed future Saabs (or your wishlist)

Something positive (not required, but recommended)

Please make sure you put your real email address in the comments form. If your comment (feedback) doesn’t loosely follow the prescribed format, or is abusive etc then I’ll remove it and email you to let you know, and ask you to provide another comment in the suggested format.

I think the format’s important as I’d like the feedback provided to be in a consistent form. I’d also like it to be constructive. The purpose here is to let them know what a sample of Saab enthusiasts think about the current and future crop of cars.

I’ve added the recommendation for a positive comment at the end as I think there’s going to be plenty of advice as to what people think may be going wrong. I think it’s also important to tell them what’s currently being done well. These are some fantastic cars we’re talking about here, let’s not lose sight of that.

Them’s the rules. Quite simple, really – just tell GM how things are going with Saab. Be honest, frank and constructive and maybe we can provide GM with a voice they haven’t heard in such a direct manner.

And please, email this post to all of your Saabisti friends and feel free to link it and the invitation to your local Saab bulletin boards and forums. The more the merrier!!!!

Jan 13, 2006 – Please note: Comments are now closed on this article.

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  1. Name.
    Location: San Francisco

    I currently drive….2000 9-3 Coupé and have owned 2 Saabs prior (with a time out Acura Integra).

    Comments on the current Saab lineup:
    Like the 9-3 SC but I want a true 5-door or 3-door. The convertible is too heavy and the Kombi is too much a wagon for me. More efficient engine options in the US. The 9-5 is a solid all-round performer and generally attractive. If there was a 5-door with a diesel option I’d be interested. 9-2x needs more development but I like the size. It could be like the 99 if done right. 9-7x: I understand why it’s here but not intelligent enough for me. Re-define what makes a truck good. 300hp and heavy weight do not impress.

    Comments on proposed future Saabs (or your wishlist) :
    9-6x: Not my demographic. I don’t want an off-road 4wd drive anything. I want a simple, smartly-designed, lightweight 3 or 5-door hatchback with build quality equal to the offerings at BMW. Make cars that impresses me with overall balance and design efficiency, not 0-60 times, road-holding and GPS systems. Send me Vauxhall.

    Something positive (not required, but recommended):
    I’m glad I was exposed to Saab years ago as “having an aquired taste, like olives”. I’m also glad Saab exists still in America. But right now, the only new cars that interest me are made by Citroen and I can’t buy one here.

  2. Name: Carl Levine

    Location: West-Central New Hampshire

    Comments on the current Saab lineup: Naturally, this is what the designers had envisioned for this point in time as far as the core products (9-3 and 9-5) are concerned. The 9-3 and 9-5 are both strong contenders despite the relative age of the product vs. the competition. Given the fact that the 9-5 has not received any major structural changes since its conception in the mid 1990’s, it’s still a fantastic car with a fantastic powertrain. As for the 9-3, a car I was initially skeptical about until I got to drive one, this product line has revitalized the business end. 9-2x and 9-7x are good stop-gaps for what they are, despite the fact that the 9-2x is clearly an Impreza and the 9-7x has the same cheap plastic as any other GMT-360, just molded into a more familiar form. Overall, happy with the true Saabs, and unhappy with the rest.

    Comments on proposed future Saabs (or your wishlist) :
    1. Alternative fuels! I want to see the Diesel and E85 engine here in America. Market share can only be gained by this option.

    2. 9-2x should be built on a small AWD platform (is Delta AWD-able?). The shape should be reminiscent of a Saab 99/900. Simple interior controls and instrumentation, good Saab seats, and yes, a Turbo motor (the old 175hp B207 Ecotec would work well here).

    3. I know the next 9-3 has already been designed, suppliers have been lined up and heck, even test mules are probably roaming the Arctic Circle… The 9-3 should have evolutionary changes, it’s a fantastic car.

    4. 9-4x? What’s all this malarky about such a thing? If the Vue/Equinox/Grand Vitara platform is as any bit as nice as GM says it is, what could it hurt to have a nice diesel-fueled or even HYBRID Saab 9-4x to fight to X3, upcoming Acura RD-X and such?

    5. The 9-5 is, and always has been a fantastic car. I have no doubts that an Epsilon-2 based version will yield fantastic results like the current 9-3. Keep the interior distinctive, and hide the parts from the other GM divisions behind the dashboard. I know the next 9-5 is the death knell for the “classic” 2nd-revision H-engine, I just hope that a suitable replacement is in the works.

    6. Dust in the wind… make that 9-6x to look anything like a Tribeca and people will be running from the Saab lots like another Japanese horror, Godzilla. I was pleased to hear from an inside source that original few designs were scrapped because Jay thought they were hideous. The 9-6x must follow the Saab design formula: Hockey Stick, Clamshell Hood, 3-Port Grille, Triangular rear lamp profile, wrap-around flight-deck, TURBO!

    7. Our favorite Bravada replacement… GM screwed up big time by NOT keeping this on the same chassis as the Cadillac SRX. The next 9-7x, if necessary, should be more car-based than anything else.

    8. Continuity will be the winning formula here… if all the vehicles look the part, there won’t be so much confusion and it won’t be entirely too easy to differentiate the rebadges from the genuine article.

    Something positive (not required, but recommended):
    Saab has played a key role in my life since my 13th birthday when I was presented with the opportunity to learn to drive standard on a 900S Convertible that I would one day come to own. Ten years later, having become very involved with the owner community, been a Saab sales associate, met my future wife because of these crazy cars and owned a whole crapload of awesome 99’s and 900’s, one crappy 9000 and a fantastic 9-5… I don’t want to see it end. I want to see cars that are inspired by the beauty and simplicity of Scandinavia, and not the balance sheets of Detroit. Saab has been great as an innovator, and I would like to see more of this. Frankly, I can’t see myself driving anything else but a Saab. Thank you GM for rescuing Saab from its certain death after the Wallenbergs sold out, Scania pulled up anchor and Investor AB parted ways… You have created a new company from the molten fragments of what once was, now you must put a great shine on it and make it something for all of us enthusiasts to be proud of. Thank you.

  3. I forgot to mention. I have been a Saab owner since 1998 and have owned the following Saab products:

    1. 1989 Saab 900 base
    2. 1988 Saab 900 Turbo
    3. 1993 Saab 900S Convertible
    4. 1978 Saab 99GL
    5. 1985 Saab 900S Notchback
    6. 1979 Saab 900EMS
    7. 1997 Saab 900SE Turbo
    8. 1985 Saab 900 Turbo
    9. 1973 Saab 99L
    10. 1987 Saab 900 Turbo
    11. 1994 Saab 9000 Aero
    12. Current car: 1999 Saab 9-5 SE (Early production B235L/5M)

  4. Name: Sergey Chernov
    Location: Chicago, USA

    I currently drive….and have owned # Saabs.
    2003 SAAB 9-3SS

    Comments on the current Saab lineup
    9-3: Probably best out of the whole line up. But US model suffer from lack of key features available in EU: like a GSM phone and bluetooth. No digital Onstar upgrade availalbe and forcing people to use crappy analog service is not right.
    Dealers need to be mored educated about the car – if you talke to 5 people, you get 5 different answers.
    2006 9-5: Exterior refresh is nice, but inside is horrible. Especially the generic radio/climat control stalk. Saab is supposed to be different, and not look like another plane GM product.
    9-7: Although SAAB needed an SUV – no matter how you look at at 9-7, it is still a CK Chevy truck and there is no way arround it. Maybe a Cadillac SRX should have been used a base not a Olds Bravada.
    9-2X – I would say that idea was nice. AWD is nice. Subaru Turbo is nice. Exterior is nice. But interior is just bad. If saab redesigned the inside of the car on par with 9-3, it would have been flying off the lots!!!!! Instead you get horrible seats and shiny dash.

    Comments on proposed future Saabs (or your wishlist)
    9-5 needs to be thoroughly redesigned. Make turbo lag on a 2.3 disappear. Make interior unique and don’t use cheap GM components from other brands.
    9-6 – don’t repeat what happened with 9-2x. Redo the interior to match true Saab character.

    Something positive (not required, but recommended)
    Saab drivers will stand behind Saab if GM is willing to support them and offer good product. Cost cutting and GM-ing Saab line will kill the customer base.

  5. Name. Pedro Lima


    I currently drive Saab 9-3TiD’99 and have owned 3 Saabs: Saab 9000t16, Saab 9000CSE ecopower

    Comments on the current Saab lineup

    Well, first of all, i´m portuguese and i can´t speak english very well, so sorry about some mistakes.Current Saab lineup is very atractive, the 9-3SS/SH is a great car, the single fail of the car is the lack of a more powerful diesel engine (like the 2.4Multijet 200hp from the GM/Fiat Powertrain). The 9-5 is very “saabish”, congratulations but it was a antiquated chassis (260hp e to much for a FWD car…), i love saab´s but i simple don´t see any reason to buy a 9-5 instead the 5-series BMW, Lancia Thesis or even the Volvo S60/S80). It needs a replace really hurry, the new facelift didn´t resolve anything. same advice about the diesel engine.

    About the American lineup, well i´m sorry but it is a shame.. the 9-2x and 9-7x didn´t respect the saab tradiction in any way i hope you´ve a replace for both but really saabs…

    Comments on proposed future Saabs (or your wishlist)
    I think that saab really needs a car like 1series BMW, Audi A3, Alfa 147, and the new Volvo C30 in the lineup. GM have a good base (Opel Astra) Think about it, it should be a priority..a new 9-5 is really needed too, a car like the actual should be ok
    at long term i think that the saab should return to the hatchbacks with a with a “old school” 3 and 5 door 2009 9-3.

    Something positive (not required, but recommended)

    GOOD LUCK and hear what the saabs fans says!

  6. Tony from Cleveland, Ohio

    Current Saabs:
    1999 9-3S convertible
    1998 900 SE Coupe

    Previous Saabs:
    1994 900S Sedan
    1998 900S Convertible

    I Love the Combi (and the SS) but my wife doesn’t want me to buy a Combi.
    (I would do EDP by the way).
    She told me “it still looks like a ‘soccer mom’ car to me!” Every time I bring it up I hear:
    “I’m not a soccer mom!”
    That tell you anything?!?
    She does like the SS very much.
    The 9-7X is a great looking SUV and hope it does well for you. I personally wouldn’t own any SUV as I don’t need one. My current 30+ MPG COUPE (hint) hatchback is sufficient for my needs.
    The 9-2 is nice, but I don’t like that there is now a non-turbo in the lineup. I liked the old Saab ads a few years back. ‘The State of Independence where even the wagons are turbocharged!’.
    It needs a better interior, though. No SID?!?

    The future:
    -Where is a 2 door SS?!?! I *LOVE* the SS. It really is an amazing car. But I think coupes are just plain sexier then sedans! I don’t want/need 4 doors. If the SS came in a 2 DOOR COUPE I would be booking tickets to Sweden for the EDP. BMW has a coupe.
    -It’s time for a new Viggen or Sonnet. You can’t let the name Sonnet never be used for a car again. Really sporty car for not a ton of money. Get on that, would you please?!? *wink

    As you can tell from my car history, I am not one of those people that think GM owning Saab is a bad thing. If it wasn’t for GM, I probably wouldn’t have fallen in love with Saab. The past 4 Saabs were also my 5th through 8th GM’s. I think you are on the right track.
    Keep up the good work.

  7. Name.
    Mike Mc Gill

    Woodland Hills, California, USA

    I currently drive….and have owned # Saabs.
    Currently drive a 1985 SAAB 900 Turbo 3-door, wife drives a 2001 SAAB 9-3 5-door. I previously owned a 1981 SAAB 900 Turbo 4-door sedan

    Comments on the current Saab lineup
    Like others mentioned the Subaru WRX is a great car, but the interior of the 9-2X needs to be “SAAB-ized” like the 9-7X was. Also every SAAB model should have a turbo. I don’t mind SAAB having an SUV, I just wish they would have been allowed to design one on a pre-existing GM platform, like Ford allowed Volvo to design the XC90. I don’t care for the sedan body style of the current 9-3 and think it looks too run-of-the-mill. The SportCombi is a little better, but I don’t think the 9-3 line needed a wagon. I would’ve rather seen a hatch. The 9-5 is long in the tooth, but I applaud the new aggressive front-end styling. At its price though I don’t know that I’d buy it over a competitor’s product.

    Comments on proposed future Saabs (or your wishlist)
    I don’t mind SAAB building on shared GM platforms. I don’t mind parts-bin sharing (as long as the best part is shared between marques). However, I don’t care for the “badge engineering”. I think it dilutes the brand identity. Manufacture the cars wherever makes the most fiscal sense (ensure QUALITY is paramount though. These ARE near-luxury products), but ensure the design work is done in Sweden and that superior Swedish steel is used. If for example, GM would like to save money by sharing a GM stereo in the new 9-5 at least disguise the fascia and add some better quality knobs and switches to at least have the facade of a more premium interior than that found in a Chevy Cobalt.

    Wish list: a small convertible (Sonett) with SVC/SCC engine. Or the SAAB 9X concept with aforementioned engine. This could be sold as the new 9-2X or a 9-1X to compete with BMW 1-series and Audi A3. Or build a hard-top coupe version of the Sonett like the BMW Z3 Coupe.

    Something positive (not required, but recommended)
    GM saved SAAB from fading to oblivion. GM also seems to really wish for SAAB to be a premium brand. Please don’t dilute the SAAB brand further. Remember, SAAB’s slogan is “State of Independence”, not “Copy the other Guy and be an Also-Ran”.

    Lastly, take the pulse of the SAAB-afficianado world by regularly reading the posts in the forums at SAABCentral ( and Trollhattan SAAB (

  8. Name – Steven Wade

    Location Hobart Tasmania

    I currently drive a 1994 9000CS and a 1979 99 Turbo and have owned 3 other Saabs in the past.

    Comments on the current Saab lineup: I think the 9-2x was a great idea that was poorly executed. I don’t know how much leverage you have over Subaru, but that car really needed a Saab interior and a bigger market to sell to. It’d get a whole lot more market acceptance in Europe and Asia if it was set up right.

    The 9-3 and 9-5 are fantastic vehicles. Having driven them both I’d be proud to own either one of them (though restricted finances make this hard for me at the moment). I’ve been a little concerned by recent reading about things like the poor entertainment systems and sagging seats. the cockpit of the car is where people get down to business and it shouldn’t be compromised. Stereo systems couldn’t posibly make up a major cost component, so why skimp on this?

    It doesn’t take much to make a bad reputation, but it takes a lot of work to turn one around. Things like poor customer experiences due to cheap items like a stereo should never, ever happen.

    Comments on proposed future Saabs (or your wishlist): I’d really love to see a good value, high performance entry level model. By entry level I’m talking about A$35K. Hopefully the rumours about a Saab-designed 9-2 for the future are true and there will be some sort of 900-reminiscent vehicle available in the future at a good entry-level price. I think there’d be a huge market for it.

    I think collaborations with innovative companies like Suuby are fine, but the vehicles have to project a Saab lineage. For any extra sales it might have got, the 9-2x has almost undone that ‘good’ with the ‘bad’ of poor public perception. This HAS to be overcome in the future with models like the 9-6x.

    Something positive (not required, but recommended): The only other brands I could ever imagine myself driving are Alfa and Porsche. Even then I will still always have a Saab in the garage. Thanks GM for the lifeline, but please preserve the heritage. It’s about more than just dollars and cents to us, it’s about the automotive experience that driving a Saab is. If that exerience ceases to be unique, then everyone loses. Despite the odd shortfall, the current Saabs are great and I’m looking forward to even better driving in years to come.

  9. Finland, Helsinki

    Driven 99 and 900, dont own any car.


    -Make 2-seater racing car with HARDtop

    -If Saab needs to compete with price, then its not best of the class

    -People used to get Saab because of best safety, engine, reliability, technology and overall engineering for the money. What is inside that you cant see makes the Saab, not how it looks, or where the key is!

    -Reliability is single most important factor in todays sales, its not standard like Lutz says!

    -Saab needs to stay on top of innovations and it happens only if Saab engineers are working on them. Dont waste potential brainpower that lays in Sweden.

    -Hybrids are mostly marketing gimmick.

    -Dont let USA market to dictate too much of model lineup. 9-2X is warning example.

    -Dont make 9-6X, overall Subaru is not correct partner of Saab, its Cadillac and Opel.

    -Saab needs small city-car for the European market. Not big SUV’s.

    -Ethanol Saab arrvies like last minute rescuer in old western movie. Thats the correct way to differ from the rest, done by engineer not visual designer.

  10. Name: Pete Tomlinson
    Location: Forresters Beach, Australia

    I currently drive….and have owned # Saabs: various…..

    Current Drives:
    2004 Toyota Prado 4.0 V6 ( Landcruiser)
    1997 Saab 900S 2.5 V6 (A better car than you’d think and what got me into SAAB in the first place)
    Coming soon: 900 Aero 2.0 coupe

    Comments on the current Saab lineup:
    Getting better but still too limited here ( only 93 & 95 available). Pricing is generally too high and there is not enough made of the SAAB technologies into the middle of the market. Current GM Australia business model of having their GM dealerships carry a “Saab Corner” is mostly just silly. They have one or two cars and generally no idea about them. There is a definite lack of expertise and weight behind Saab via GM in Australia.
    Resale values here are apalling and so the next SAAB i buy will not be a new one.Probably a used 95 or 93 Aero wagon. GM here do nothing to help resale with their own (Holden) product so its no wonder they have no clue about Saab. Have a long, hard look at your business model in Australia. It is only the independent Saab dealers who have seem to have any idea.

    Comments on proposed future Saabs (or your wishlist:

    A range is needed.

    * Small hatch/wagon: the 92 was a good start, despite what some think

    * medium hatch/wagon/sedan/convertible/coupe/4×4

    * large wagon/sedan/convertible/4 x4 (proper 4 x 4, with transfer case & low range etc.)

    * new generation people-mover

    * coupe flagship ( think BMW 6 )

    * commercial vehicles( as per Renault/Mercedes ?!?!) Or is that what Scania is for?

    Something positive (not required, but recommended):

    There is still lots to look forward to and be proud of in SAAB. The current lineup is individually impressive in its segments but overall lacking. GM seems to be confused about the strategies for its various brands, probably because they occupy very similar places in the market and there is a high level of cannibalism percieved.
    Some topline strategy that is well-based in market/customer/engineering knowledge would help. Saab could fit into the GM business in a number of different ways but it needs to work from the ground up, not the other way.

    The 93 Sportcombi looks like a great car and the V6 direction is interesting. Just make sure that you don’t squander the assets saab has in the process of re-inventing it:

    Front wheel drive
    innovative, practical Swedish design
    efficient 4 cyl engines + Biopower (surely this is the future, not hybrid?)
    overall drive-ability
    customer loyalty

    Just for fun, go back to rallying/racing and build some interest in the cars from a performance aspect. Race a Biopower 93.

    Finally, thanks for keeping the whole thing running but it could be so much better.

  11. Name: Joe
    Location: Lakeland, Florida

    I currently drive: 2002 9-5 Aero(Manual of course)
    I have owned: 1988 Saab 9000 Turbo, 1991 Saab 9000 Turbo and an Audi A4 2.8 Quattro

    Comments on the current Saab lineup:
    I love all the current Saabs. The WRX is a beloved car. It still looks 10x better as a Saab. Saabify that interior a little more if possible though. The 9-7X is hot! So what if it is glorified Chevy to some. The Porsche Cayenne is a glorified VW. The Infinity QX45 is a glorified Nissan Armada. As for those who think it is not what the Saab purist wants, let them ask the many customers that have left to buy an SUV. Any “purist” that thinks Saab shouldn’t have an SUV is purely insane! The 9-3 is really nice but, the interior materials have to be upgraded; going back to the Saab 900s, I have always thought the interiors to be on the cheap/dated/bland looking side. The 9-3 sport-combi must be brought to the U.S. with those clear rear lights. It lends to a more distinguished look. And my favorite of all… the 9-5! This car is my favorite of all Saabs ever made. There is nothing about this car that I don’t like. The best car GM has! What car in the GM line-up has or had the ability to look this good 8 years running! I am always receiving compliments on the car. Some points for the next all new 9-5: Make all the windows auto up/down. Imitate Audi’s sunroof system(industries best). Place a scan option in the radio. Allow for plug-ins for the stereo.

    Comments on proposed future Saabs:
    Make the 9X please, Please, PLEASE!
    I have a picture of one at the office and people are always commenting on the beauty of this car. This could be Saab’s Solstice.

    All future Saabs should have the option of 4 wheel drive (I almost went back to Audi because of it) especially with the increasing horsepower.
    Tourque steer can be dangerous.

    Keep at least one of the models (9-5) in Sweden.

    What about that 8 cylinder Saab was working on?

    Misc. Comments:
    GM has always been my favorite company since I was 12, I am 33 now. I was infected with the Saab bug about 10 years ago so i love the Fact that the two are now one.

    I am not concerned with platform sharing. As long as the car is distinct enough, of good quality, has the character of a Traditional Saab and gives great gas mileage, I will purchase. I personally think people hold GM to a different standard than all other makers. Toyota sells a Camry(ugly) as a Lexus(uglier) no one says a peep. VW bug and the Audi TT are the same. I think what’s being done is necessary for the survival of Saab. I also think GM is doing it right.

    Free advertising. Why doesn’t the Saab dealer put Saabs in places where persons passing by can quickly see them? Go to Scott Saab in Tampa, Fl for a great example of this simple failure.

    GM consider this: Most customers purchasing Saabs cross-shop them with BMW, Audi, Benz, Volvo, etc. Make Saab equal to Cadillac. For those who will not purchase an American car you can market the Saab. $40,000 – $50,000 on a Caddy or a Saab is money in the bank for the company either way. Don’t just put Caddy against the world. Attack on two fronts. Consider BMW. It wasn’t always what it is today.

    I wish the company much success. Long live Saab!

  12. Andreas Hodab

    Location: Graz, Austria

    I currently drive a 1989 900i 16V CC 5door.

    Comments on the current Saab lineup
    Well, today you have to dinstinguish between the Saabs in Europe and in the United States.
    9-3 SS is a very good car, but you have to drive it to say that. Design of the 9-3 is pretty but a bit too normal compared to older Saabs, the new 9-3 SH is better now. The convertible isn’t everyones taste but it has its own, extraordinary look. In Europe sales will raise if there is a diesel engine with about 200 hp as option in the 9-3 series. Also a 3 door Coupé or a 5 door CombiCoupé is missing I think.
    9-5 97-05 is a Saab with all the characteristics of older Saabs like 900, 90, 99… It has a timeless design, it is, altough it has been built for 8 years one of the prettiest cars on the market. The new one’s front is very cool (I also love the 9-X), but the back is a bit idealess I think (compare the lights with those of a BMW!?). Interior has nearly stayed the same, that’s good because it’s the best ever with its big switches, clear scales and so on, but do not put GM parts like the climate control in! (The mirror switch is enough :-))
    And don’t do it the other way around too, like the door-panels… in the new Cadillac BLS which are taken from the 9-3!
    9-2X looks at first sight very good, but go closer and you see lots of, Im sorry, mistakes. The good side is the performance and the image of the Impreza WRX, but the normal Impreza can’t reach Saab’s high level especially in the interior. Although Saab and Subaru have same roots in the aircraft industry, they developed to different directions and different targetgroups (i.e. boxer-engine, all-wheel-drive, material-quality, design in general…)
    The 9-7X is better than the 9-2X but not perfect, too! Saab isn’t a company which will put in a big V8 to have enough power, or?

    Comments on proposed future Saabs (or your wishlist)
    Please give us 3 and 5 doors of the 9-3.
    9-6X yes, but without boxer-engine and with an nice interior.
    Build a Saab 9-2 which is compareable to BMW’s 1-series, Alfa 147 or smaller, the Mini.
    Let the 9-X come true and perhaps cut off its roof for the next Sonnet.
    Find some SMART, saab-like solutions for all existing and new models, i.e. replace the V8 in the 9-7X with a 4 Cylinder Twinturbo (or bring SVC back to life, downsizing), develop all engines for driving with alternative fuels (Biopower).
    From the first sketch of the car on the Saab-spirit should be implemented and not be sticked on afterwards by some marketing-experts.

    Something positive
    Driving a Saab is unique: Every mile is a pleasure for me, you feel like in your home (castle), after 5 hours driving you jump out of the car without feeling tired (the seats are superb), with the turbo you can have fun or drive efficient, there’s enough space for all activities altough the cars aren’t the biggest, and everytime I see my SAAB I love him for a new!

  13. Brian.

    Austin, Texas, USA

    First off, I’m extremely happy with the 9-7x. I just wish that there were more available.

    I currently own an ’04 9-3 Aero, and previously a ’99 9-3 Viggen. I’m also a Saab dealer, and am extremely concerned with the performance oriented Saab’s (ie Viggens and Aeros) lack of a limited slip differential. We have the ability to produce a great deal of power, and tout our performance capabilities, yet we have a very inefficient manner in which we put that power to the pavement. I’m especially concerned with the new 9-3 Aero’s 250hp V6. While the engine will be a nice addition, I feel that it will be compromised without the Limited Slip Diff. We desperately need this change if we are ever going to be on par with BMW and Audi in the performance field. While I don’t think that we can ignore our long term need for All Wheel Drive, I certainly do think that we need a short term fix for our current Front Wheel Drive traction issues.

    Another needed addition to the US market is a diesel engine. Get the current diesels certified for the states so that we can compete with Volkswagen’s TDI powerplant. We currently have the technology and the production capabilities to include the engine, yet they are not imported to the US. With gas prices in all of the domestic headlines we can’t afford to miss this opportunity.

    These are the smallest two investments that we can make to improve our sales, being that they don’t require years of product development. The components exist we just need to make them available. Please, cut through the red tape and get this done for all of our sakes.

    Overall, I am very pleased with the direction that we’ve been taking in the past few years, minor setbacks aside we’ve improved leaps and bounds from where we were ten years ago.

  14. I’ll keep this short. I get a perspective on these issues every day. I am a SAAB sales manager here in the states and long time SAAB driver (1988 900 SPG, 1991 900S, 1991 900 SE Conv., 1994 900 SEC, and 1999 9-5)and must say that if it weren’t for GM SAAB would most likely only exist as a small niche car targeted for Europe and Europe only. Gm’s pockets have kept the strength of SAAB’s lineup (9-3 and 9-5) moving in the right direction, but there plan for the future is all wrong. GM’s idea of making this wonderful niche car of the past into a vehicle that appeals to the masses is insane. It NEVER will happen! 200,000 Sales per year?? Forget about it! I understand that you have to move forward with new product but be smart about it. SAAB is a niche car and will always be a niche car!! Create some excitement in these cars, just don’t simply fill the void with rebadged goods. The 9-2x was neat but sold POORLY and resembled the subaru too much. The 9-7x is cool, drives nicely but just does not differ enough from the Chevy and Olds. Bring back a old gen 900 body style. I get this question ALOT from customers. IT would create HUGE excitement and maybe get SAAB pointed in the right direction. I know I would be first in line!! Keep SAAB, a SAAB!!

  15. Name: Tobias Nilsson
    Location: Lund, Sweden

    I currently drive….and have owned # Saabs.
    Dont drive anything at the moment
    My family has owned/own:
    Saab 99
    Saab 900 (old)
    Saab 900 (new modell)
    Saab 9-3 (old)
    Saab 9000
    Saab 9-5

    Comments on the current Saab lineup
    9-3: Well not much to say,the bset car in the line up. Just listen to what is said in reviews and from customer. And this car will continue to sell strong with a update.

    2006 9-5: Exterior refresh is good, it is a bit agressive and thats good. Maybe it has got a little to much of a US-look. The inside is mixes with feelings. Some like the knobs fpr climate is very nice, but I miss the old speed meter. Many of the controls seems to come from other GM-brands and that horrible.
    9-7: Although SAAB needed an SUV its not the kind of SUV Saab would build if Saab had been involved from the first moment. But design is rather good. But this can onl be a stepstone and should be removed when 9-6x comes around
    9-2X – Nice idea, but badly performed. Exterior is nice but moore had easily been done. The back part is not diffrent to Subaru. The interior is, well crap. Why isnt there seats from the 9-3? Why isnt there other dashboards from Saab. For me it seems like a low cost to put them there, and then the higher price compared to Subaru had been motivated.

    Comments on proposed future Saabs (or your wishlist)
    Make the Saabs unique! Saab has unique Design, perfomrance safety-thinking and inovative solutions.
    9-1 Build together with Astra, but it must be out in stores before Opel. Its wrong when the premiumcar comes after the massproduction. From 9-1 a small sportscar (cabrio) called Sonett would be nice!

    9-3 Like today 3 modells, maybe a coupé but thats not priority. 4-wheeldrive would be a nice option.

    9-3x (also known as the 9-4x, I like it when al cars can end on uneaven number.) Should move like a car and feel lika one but bigger. 3 and 5 dorrs.

    9-5 Must be a bit bigger to seprate from 9-3. The new modell is wanted. Frontwheel and 4-wheel drive.

    9-7x The new suv. currently know as 9-6x and developed from Tribeca. Its better to skipp the current 9-7 and this should be the replacement.

    Also i would like to stress that keep on develope SVC. Also biopwer in all new models from 2007. A sportsdiesel with Aero-kit and Aero-acceleration. Hybrids would be cool!
    Never forgett that Saab must have a real modell coming from Trollhättan, or the genes fade away.

    Something positive (not required, but recommended)
    The cuts has been necesary for Saab. But it is time to take a good look and make a program for 5-10 years. It will probalby be costly, but big earnings will be made! Saab has a lot to offer, and GM has the toolbox in the house. Just make the make standout and the buyers will come in hordes. take share by selling saab in more stores and be agressive in developing markets!

  16. Shane Chambers
    Fenton, Michigan, USA
    2003 Saab 9 3 Linear (my first Saab)
    Saab has a good opportunity to still retain their individual personality and appearance. I hope they don’t get too GM’ified.
    I’m very dissapointed in the quality of my car, oil leak, EHU went out resulting in no Stereo. The vehicle is 10K miles out of warranty so the dealership wanted to charge me $1664 to repair the EHU.

    Something positive…I enjoy driving the vehicle, and I still think it’s sharp looking. Just very bummed about the quality…or lack there of.

    I hope they can evolve back into what Saab used to be. A unique, quality vehicle. A little more individual than most cars on the road.

  17. Sam kang

    I currently drive a Saab 9-2x Aero.
    It is my first Saab.

    Im in the retail division for Saab.

    I would like to see a diesel engine avalible in the Saab line up, I see many people in my store that complain about the lack of a diesel engine.

    I know that GM is good for saab, but I would like to see Saab having more control over the product. Saab is known for it’s quirkyness and its independence that separates it form the pack.
    It’s the little things that Saab puts in the cars, and I see GM is taking out ( not good ).

    Form what I have heard, Saab has many new inovations in sweden, but it seems that in north America we are so up tight and dont bring these new ideas into our cars. Saab needs to be a leader in desigh and inovation.

    The 9-2x, dont like the fact that it feels like a tin can, dents to easy. When you shut the doors with the windows down, it sounds like it will fall apart.
    love the performance end, but too much turbo lag.

    9-3 awsome car
    9-5 dido
    9-7 feel like a GM truck still.

    Dont get me wrong I think GM has helped Saab with its much needed lineup. But it is time to get saab engineers in the mix to make them more Saabish

    Wish list– I would love to see the 9-x
    the concept cars are amazing, put some more styling Q’s and creative new design’s in future models. The cars need more power from well thought out smaller engins. Less of the famous big GM motors.

    Saab owners dont want their beloved brand to look or feel like and American car.

    Saab so depiratly needs more advertisments.
    I have some very good ad’s for the 9-3 iv been working on.

    On the positive side GM has helped Saab increase its tiny line up and gave the cars a much needed new look. They were like the volvo’s never changing.

  18. Name: Bill Anderson

    Location: Long Island, NY

    I currently drive: 1987 Saab 900 Sedan, my wife has a 1999 9-3 5-door. My family has owned several Saabs, including a 1970 Saab 96 (purchased new), 1972 Saab 99L (also purchased new), a 1984 900 Turbo Sedan, a 1987 9000 Turbo, and a 1986 900S.

    Comments on the current Saab lineup:
    9-2x: Good concept, but needed more polish. Most comments I agree with, the exterior was pretty good, but the interior was sub-par…I don’t mind cloth and simple interiors, but make it functional and high quality, like the old base model, classic 900’s.

    9-3: I like the current 93SS/SC/Convertible very much.

    9-5: The last true Saab, with the Triumph-derived iron-block. I love this car, but unfortunately it’s time to put her out to pasture, she’s a has-been.

    9-7x: I think this is a better effort than the 9-2x was in execution, but it much too truck-like for most of the Saab demographic. V8’s are not impressive. I would have made a turbo inline-6 model for the top-of the line.

    Comments on proposed future Saabs/AKA my wishlist:

    9-1/9-1x: The 9-1 should be a small coupe, aka the Sonnett, even RWD might be permissible here. The 9-1x should be an AWD 3/5-door, designed to compete with the Golf, Impreza, Audi A3, and small Volvo’s. High quality, but not super-luxury should be the hallmark here, a true successor to the Saab 99.

    9-2x: Superceded by the 9-1x, so it will be dropped

    9-3/9-3x: 9-3 models should be FWD in Sedan/Coupe/Retractable Hardtop/Wagon forms, the 9-3x will be the same but with AWD. A new high performance model should be offered in all bodystyles with AWD, twin-turbo V6 (300 HP+), manual trans only. Size of the current platform is very nice, maybe offer a raised wagon form, aka Audi Allroad or Volvo XC-70 for people who want a more SUV-like car in it’s class.

    9-5/9-5x: Same formula as the next-gen 9-3, but no coupe/retractable hardtop offering. All V6 powered.

    9-7x: Superceded by a 9-5x wagon variant that is raised and more car-like, but still offers some off-road/crossover capabilities.

    9-9x: A high-end coupe and sedan to show that Saab has the engineering prowess to make a truly distinctive luxury car. Larger than the 9-5/9-5x, but perhaps using the same platform, just stretched. Twin-Turbo V6’s (350HP+) and AWD are standard, Should be priced in the $40-60K class, but undercutting the European competition. Concentrate on high quality materials, but revolutionize the class by making these cars very lightweight and efficient, so they don’t need to compete in the horsepower wars, they get around it by being elegantly engineered to perform as well with less.

    Keep building Saabs in Trollhattan, make sure R&D and engineering still takes place there. Without some of the Swedish heart and soul in the design of Saab, you no longer have the marque.

    Something positive:
    Overall, I’m not unhappy with GM and Saab. I am grateful that GM had the vision to take Saab under their wing. I also realize the cost of doing business globally today. My worst fear is that Saab will either A) Cease to exist, and become the next Oldsmobile, or B) Become a faceless GM variant, ala Chevy/Pontiac/Buick. So far GM seems pretty committed to developing Saab into a strong brand, and I’d like to see this continue. Saab is a small and proud company, with a small and proud group of owners. While volume of sales is important, don’t lose sight of the heritage and why that heritage is important to the people who love and drive Saabs. The Subaru connection is interesting, due to their heritage in airplanes and rallying, but ideally Saab is more closely tied to the philosophy and direction of the GMEurope marques, resources and engineering should be pooled and exchanged within GME. The Saab product should represent the premium offerings from GME, so Saab should take the lead in design and engineering, and then the Opel/Vauxhall variants can be adapted off of the Saab designs. This isn’t to say that Vauxhall/Opel engineers should be downsized, but rather work with the Saab team for the basic platform, then move to develop their variant as Saab does with theirs.

    Thanks for this opportunity!

  19. Name: Abe Covello
    Location: Houston, TX
    I currently drive: 2000 93 Viggen
    I have owned # Saabs: 3. 2004 93 Arc/2004 93 Aero/ 2000 93 Viggen

    Comments on the current Saab lineup: The 93 is a great car. I liked them enough to get 2 of them. Looks amazing, drives amazing. Everything you could want in a small sedan.
    95 – Please do a full redesign ofthis car. It looks great, but the dash is lacking the necessary refinement. It is well past it’s due for a new 95.
    97x – Great exterior. Poor interior. I looked at one and decided on the Volvo SUV instead. The 97x suffers from a sever lack of any interior “Saabness”.
    92x – It’s a really nice WRX.

    Comments on proposed future Saabs:
    It would be really great to see something that isn’t a rehash of a mediocre GM platform. Saab needs more of the following – AWD. Viggen. Cutting edge design. Sonnett.

    Something positive: GM is obviously commited to Saab not becoming another Oldsmobile. And I realize that most of the new models are just there as stopgaps untill Saab/GM has the capital to produce something a bit more Saab-like. At least I hope so. Saab, however, needs to concentrate more on what has made them successful so far. Cutting edge technology, slightly quirky designed turbo charged cars.

  20. Name: Sam Loftin
    Currently own: 2004 9-3 Linear
    Have owned: 2001 9-3, 1990 VW Passat wagon, 1979 99GL
    Current line up: I love my 9-3. I chose it over the 9-2x because 9-2x lacked automatic with the turbo motor, had less rear legroom and the ride was rougher. Otherwise, the 9-2x was a fine car. Dunno anything about the other models.
    Future line up: I would like AWD on the 9-3, like my wife has on her Jaguar X-type. A hatchback would be nice. I miss the cargo room in the 2001 9-3 and until I can buy and restore a 60’s era El Camino, need something that can haul the occasional big load. More horsepower and better mileage at the same time. (You can do that, can’t you?) Maybe even a diesel motor if you can get it to pass US emissions.

    Something positive: Like I said before, I love my Saabs. Please keep them around and don’t try and turn them into clones of Audis or BMWs. They need to retain their Saab-ness. (I can’t exactly describe what that is, but it keeps me driving them. Maybe a combination of sportiness, practicality, and advanced design and engineering. More than just and ignition key between the seats.) And thanks for the opportunity to comment.

  21. Location: UK/France

    I currently drive a 1994 Classic 900 convertible and have owned four Saabs.

    Comments on the current Saab lineup: I helped a lady friend buy a new convertible – she just wanted something different. I liked it very much. I’m afraid the rest of the lineup leaves me cold, although I’m sure they are very good cars.

    Comments on proposed future Saabs: Please, please make it a bit different; ok, maybe it has to share a chassis, but make the body stand out. Also, make a five door again. And give it a Swedish taste. A real Swedish taste. Not necessarily too quirky; how about the BMW of GM? (distinctive and readily indentifiable I mean)

    Something positive (not required, but recommended)

    I am waiting for the day you produce a distinctive SAAB and I’ll buy one!

  22. Bob. I tell it as it is. This is my fourth Saab and my last. From begining to end has been a complete disaster. The reliability has been awful, the components have been cheap and fail miserably. I have loved all my Saabs – and I do love my current car – but it is such a waste of a potetntially fantastic car. You miss the mark by a mile! You bought the name and you bought the Company and whereas you maybe shifting lots of units, I think they will come back like a boomerang and sting you on the A*se.

    Just a few pennies more, a few more minutes thought, and to get someone in the company who actually cares about the customer to take ownership of problems, to turn it around and turn it into a happy situation for a customer. I have tried to solve the problems myself but noone is listenning – and noone cares.

    I can only think that such an attitude only comes from the top. My next car will be Japanese – they make fantastic reliable cars – sadly Saab do not any more.

    On a positive note – please DO SOMETHING PROPER WITH SAAB and turn the company around. Do something with the low morale of the staff who constantly moan to us customers and make Saab a great name once again – I am sure you can do it – it is the only option you now have. Please give design control back to the Swedes and make Saabs real Saabs again. The only other positive thing I can suggest is that if you do not succeed, either hand in your notice or sell Saab to a Company that cares about it’s customers and who will invest significant amounts. We do not need Caddillacs in Europe – READ MY LIPS – NOONE WILL BUY THEM!!! So save the money and invest in Saabs in Europe- Saab is the deserving cause. Saab has a heritage of quality – but sadly not Aerplanes – that was 20 years ago!

    Saab stands for quality and design innovation for the driver who wants to be different. A saab driver is someone that acquires a taste for a car and once converted never goes anywhere else.
    Sadly the GM customer experience has done the complete opposite for me and many others.

    I hold you personally responsible for it’s Future. So do not abuse it!

    PS – The Electric wing mirrors and Xenon headlights on the 95 are fantastic – shame about the front seats and the faulty Satnav systems. But we are clubbing together to pay a lawyer to sort that problem because it seems that you do not care! If you do care please contact me before I issue the writ!

  23. Location. London Ontario

    I currently drive….and have owned # Saabs: 2003 9-3 SS till Saturday, then a 2006 A4 2.0T FSI quatro avant. 11 Saabs owned in 25 years. Still have a 2001 9-3SE 5dr 5sp

    Comments on the current Saab lineup:
    Saab promised bluetooth and technical superiority for the 9-3SS. The car never lived up to that in quality or reliability. I spent hundreds of hours on forums looking for solutions to problems GM techs could not diagnose or fix. And for that I gave you 42 grand ?

    Comments on proposed future Saabs (or your wishlist):
    A reliable, well priced AWD would get me back in the Saab fold.

    Something positive (not required, but recommended):

  24. located in Holland

    SAAB’s Future: I want a huge GT Estate of approx 5,1m. For decades the Range Rover has been one of the styliest offerings in the car industry, but in this SUV-era things change. It has to be exceptional roamy, comfortable, safe and versatile. Nice features appropriate to an active, but relaxed lifestyle -that also clearly offset them from regular estates- should be present. On the STS underpinnings?

    I want a new interpretation of the 92. This car should make people more aware of SAAB history and aviation heritage. Do it different as VW did with the NB; better usabilty and less fashion item. On design: I like the blend accomplished with the Aero8.

    I don’t want a new Sonett. Tiny sportcars have the ability to hurt an image of solidity and even quality. I consider them to frivolous and to ephemeral for the SAAB brand. Furthermore it is a bit to much a niche in an already niche called ‘SAAB’.

    I am happy with three generations of great Sonetts.

  25. Location: USA
    I drive a 9-3 SAAB 9-3. I have owned 4 SAAB’s.
    The lack of a locking fuel door (removed after 2003 model year) and dealers’ inability to retrofit one or a locking gas cap is maddening. Even Kia and Hyundai have it. SAAB is worse that Kia in this respect! Fix it!

  26. If you could make the Saabs like they used to be made, i dont mean in Sweden, i mean by feel and build quality and character, nobody believes the GM 900 is better then the original 900s made by Saab soi why make something that is not as good, a pointless move sideways and even backwards and you keep stepping back.

    You can not beat the Japanese engineers, you cant beat the German Performance you have made Saab a interlooper, not really anything but weird, you havent made them with ground breaking MPG or new technologies, your just putting together generic cars for the masses to make a quick buck.

    You can spin it anyway you like but at the end of the day nobody with believe you want to make Saabs the best they can be, because there not as much profit in there for you.

  27. 2003 9.3 Arc w/ Launch package
    First Saab

    Current line up is good but a 9.3 wagon would have been nice.

    Future: build a car that is reliable and has features that are at least as good as the competition.

    The car handles great, is fun to drive and gets great gas mileage. I really like the way the bike rack mounts.

    Now the bad, the steering column has been replaced twice (7k and 50,100 miles), multiple rattles, transmission software problems, and recently a rear main seal oil leak (56k miles). The build quality on this car is so low the jokes aren’t even funny anymore.

  28. Location: Hampton Roads, Virginia

    I currently drive a 2004 9-3 Aero–my first Saab

    I don’t like the 9-2 overall. Its interior lookes very cheap and the body just doesn’t say buy me. Manufacture your own body like the 9-3X. Make a 9-2X and bring on the 9X. The 9-7 looks like a Saab but its a Trailblazer that is not blazing any trails for me. This is not the 90s Rebadge My Ride. I said that first. I hope it sells for you though. I think I read where you have a body of your own later. That is the right thing to do. I love my Aero.

    Put more effort in Saab commercials highlighting features. Look at the CTS and STS commercials. Look at the new Acura RL noting its ReAxs-like steering. Maybe you do and I haven’t seen the commercial yet. They are highlighting performance and features. All we have is the “state of independence.” Make it something to remember. If you are giving it more power show it. Showcase it on the Neubering in Germany or Route 66 in California. Bring on the X Saabs. Love my 9-3 Aero.
    ** Here is a commercial for you: Day light. 9-3 1/4 mile up ahead. Pull in close to the rear of the vehicle. Black Aero of course. Pan from rear to left of car and around to the driver’s side. Sun is going down. Cut to inside of car with that beatiful green-lit display. Press the night panel display. You complete the rest.

    Wishlist: Make it possible for us with analog telephone systems to upgrade to the OnStar digital system.

    Plus up the amp for the rear 6 X 9 speakers on future models.

    Make the rear end of the car so its unmistakably SAAB. So we no its a 9-3 from a distance. The front too. Like the 9-3X

    Put a thicker coat of paint on the sheetmetal. Mine is washing off on the ends of the license plate light assembly where it fits on the trunk.

    Stop wasting money on rebadging. That money could go to securing your future car sales with us that want to make use of our 2003-2004 car phones and increasing the power to the rear speakers and mud guards for the Aero to name just a few.

    Something Positive: I love my car and everyone else who asks me what it is. Make the next model change better but close to 2004.

    I would like to have a 9-3X. That car is gorgeous. You’re on the right track. Release it before 2008. “When Saab designers are giving the opportunity to let their imaginations soar, the results can be breath-taking.” Concept Vehicles Site

    Get the engineers imaginations to soar. Wait. Get the engineers to understand what we want not what they think we want.

  29. Name: Daniel Åhsman
    Location: Skövde, Sweden

    I currently drive a Saab 9-5 Aero Sportwagon and a Saab 9000 CC.

    Saab 9-2X: A terrible mastake that was meant to be a quick solution for increased number of models, but introducing a Trabant to the Saab line-up would also have increased the number of models, but the buyers wuoldn´t have bought it anyway. Take it of the market!

    Saab 9-3:
    A good car with needs a facelift soon with more agressive looks. The new wagon seems to be a truely good car but it is a shame that the Volvo V50 has got better road handling! 4WD-please! Saab was supposed to be a sporty car, than why is the Volvo hotter on the road and the Saab more like an Opel. If I want an Opel I will not pay for a 9-3 and get a car that is equally good as a Vectra. MORE PREMIUM!

    Saab 9-5
    A car that should have been changed by now. I love my own, but when I test other cars as the Audi A6 or the Volvo V70, BMW 5-series, the 9-5 feels old. I truely like the new facelift, but it still looks like an old car to me. Only 4-cylinder engines and front wheel drive seems like a waste on a car in this segment. Definately NOT premium compared to Audi for instance.
    I am supposed to change car now and I´ll will probably not buy a Saab again since the 9-5 is to old and I want a car in this size.
    Shame, but it will praobably be an Audi A6 2,8 instead.

    Saab 9-7 X:
    Just glad it´s not for sale in Europe. Probably a good car but I would buy the Chevy instead of paying these money for the same car… It looks as if There´s a Saab sticker to the front to make it look like a Saab. NOT nice at all. Same with the fender-plastic-covers to make it a round hole. Why not make them in pressed paper…?
    No, give the market a 9-6X with a lot of Saab-engineering, roadability, design and market friendly. Don´t mind sharing the architecture with Subaru, but if I want a Subaru, I´ll byu one. NOT a Saab. And I will certainly NOT buy a Saab that looks like a Subaru or Chevy , whatever…

    Comments on proposed future Saabs:

    NEW 9-2X: MORE Saab, less Subaru. I don´t mind a small car at all, but make it Premium like the BMW 1-series if you want it to sell… Turbo/V6 fun to drive. Diesel engines,

    NEW 9-3:
    Better roadability. I KNOW it is good, but is has to get better to take marketing from Audi/BMW/Volvo etc. MORE premium. Engines approx like now

    Saab 9-4X:
    Small version of a 9-6X with 5 and 3-doors. ALOT tougher than the 9-6X! Big wheels, samllest engine 150hp. up to V6 range. Fun to drive and good in the terrain.

    Saab 9-5:
    NEW model! Not neccisarily bigger but wider axis-distance for better roadability and inner dimensions. Engine range from 170hp 4 cylinder 2,3 litre circa -to V8 4 litre. Front whell drive on smaller engines. 4WD on V6/V8-models.
    MORE luxurious and individual. MORE Premium. Luxurious design but still sporty and dynamic. Lightweight engines.

    Saab 9-6X:
    See above. Better than the Volvo XC90. Cheaper than the Touareg and X5.

    Saab 9-7X:
    NO MORE…

    Saab 9-8
    Bigger than 9-5. Only V6´s and V8´s. Only 4WD. Turbocharged, luxurious and beautiful, still dynamic design. A true Premium Audi A8, BMW 7series killer!

    Saab 9X
    A sportscar, coupe and convertible, Only V6 turbocharged. 4WD. FUN TO DRIVE. Agressive, cool,

    Something positive:
    I find it great to take parts from GM and share parts between the brands as long as it doesn´t show and doesn´t have a consequence to the function or image of the car. The reason of different brands has to be that each and every buyer has to deside for him/herself what they want to pay money for right? If I want SAAB to be premium than I´m prepared to pay for a premium car. I WILL NOT Pay for a premium car and get a labeled Opel or Subaru with appearent visible Chevy details! Tha I will take my money and buy a BMW or an Audi/Mercedes. I love the fact that there are new models coming but they have to be true and good to sell me one.

  30. Name: Jakob Jorgensen

    We are now a two Saab family. My wife got the 2003 9-3ss two years ago and it has been a wonderful car! We where down to two cars at that point the BMW 325 and the 9-3. We test drove both and found the 9-3 more fun to drive!!(I was suprised as I expected to like the 325). So when it was time to replace my car (i needed more space) we test drove a 2005 9-5 sportwagon and fell in love with it. The more I drive it the more I like it!

    I hope that the next generation 9-5 will remain true to Saab. You did a great job on the 9-3 and hope you will keep that in mind for the new 9-5. It should remain FWD as Saabs have always been. The interior needs to say Saab, there should be no question that it is anything else (same goes for the exterior). I don’t want to see a chevrolet radio, but do want to see a saab radio. This is your premium european brand, lets keep it that way. Look to past Saabs as inspiration. Let Saab be Saab!!

    Again we love our two Saabs and look forward to future Saabs in the family.

  31. I just purchased my first Saab, a 9/5 Aero 2005.The car is fantastic,quick,handles well. My only problem is that the car is not as luxurious as it should be for the price. The 9/3 which is at a lower price point has more luxury.
    The 2006 models echo the same luxury issues as the 2005’s. Im thinking of trading in my 9/5 for the 2006 9/3
    I hope in the future Saab will improve the 9/5 to the point of it being its luxury sedan

  32. Name: Ignacio Lopez Barro
    Location Monterrey, Mexico

    I currently drive a SAAB 93 TURBO, 2002 and have owned 0 # Saabs.

    Comments on the current Saab lineup:
    In Mexico only 93 and 95’s are sold (at least to my knowledge) Both cars are fantastic in their features and their looks. Although I could say that I still like a lot the look on my 2002.

    Comments on proposed future Saabs: Compared to other cars I have had this is by far the one that has costed more to maintain and given me more problems. Things such as Turbo failures, and electic parts. So for the future I would like to see a better built car.

    Something positive: Saefty features. Keep up the good work in this area.

  33. Name: Tom Lease
    Location: Sacramento, California

    I currently drive a 2001 SAAB Aero SportWagon and have owned
    – 1989 900T
    -1991 900T convertible
    -1991 900SE convertible
    -1999 900SE – 5 door

    Comments on the current Saab lineup:

    I’ve tried to like the 9-2x but struggle with the strong Impreza roots. I have not seen but one or two on the road. I like the 9-3 and LOVE the lime green colour. I wish you offered that on more models. My 9-5 SportWagon is black but I’m wondering if the lime green would look nice w/black interior. Perhaps the colour pallet of SAAB needs revisiting.
    The 9-5 is an excellent car. I am SO glad to see SAAB is featuring gas mileage figures in print advertising. My 9-5 gets over 30 mpg highway at 75 mph with air conditioning on! All that with power, style and safety to boot, why drive anything else?
    The 9-7x is interesting. SAAB did a good job on the vehicle with the exception of the “getto” clear-lense taillights. Same goes with the new 9-3 Combi taillights. Lexus started that a few years back and now they’re back to red taillights as they’re intented to be. Do we want SAAB’s taillights to look like some lowered Honda with the huge tail pipe exhaust?
    I want SAAB to maintain it’s quirky roots. Every automotive journalist prefaces their SAAB review with “quirky” or something similar. I think that’s why many SAAB owners like that individuality. I too miss the “State of Independence” ad campaign. For that matter, I liked the “Find Your Own Road” with the animated characters both in print and video.
    I like SAAB’s website; especially with the cars of the future which seemingly are on-track with clean and cutting-edge design.
    The 2006 9-5 grill is an improvement and offers distinction. Don’t ever change the door panels in SAAB. I love them. I can’t stop looking at the contemporary design, tight fit and understated feel.

    Comments on proposed future Saabs: Designs look good but I am hopeful that there might be some thought given to the exhaust note. My ’91 900T had such a lovely sound whereas my ’01 9-5 Aero isn’t very SAABY sounding. Overall designs look quirky enough to get me back for another SAAB. I seem to like the philosophy of the 9-5 platform. SAAB’s sales brochures are the best!
    Something positive: I visited the SAAB Museum summer ’04 and ANA SAAB, the international dealership for SAAB. I highly recommend visiting the museum and dealership (factory was closed at time of visit due to Summer Solstice). The pride of ownership is underscored at the attention-to-detail of the museum and the professionalism of the dealership and staff. The SAAB boutique at the dealership was like a candy store for a kid!
    Thank you GM for saving SAAB. You can grow your customer-base by sticking to the uniqueness of the brand and perhaps profiling the kind of people that buy SAABs.
    This website is a testimonial to the passionate autofiles you’ve captured.

  34. Name. Dave M.
    Location. Richmond, Virginia USA

    I currently drive: a 1997 Saab 900SE. It’s the only Saab I’ve owned.

    On the current Saab lineup: The 9-3 is a beautiful sedan, no question. Two (or is it three) years after its launch, the 9-3 is still the best-looking sports sedan out there (perhaps it helps that Audis are getting uglier?). Thrilled with the Sport Combi; it’s a great car that will reitierate Saab brand values of practicality & performance. The 9-5 sedan and wagon refresh looks nice (I’ve read some criticism of the front end, but I love the new grille AND the rear lights) – but I’m eager for the real next generation to arrive. With a new BMW 5-series and a new Audi A6 out there already, Saab needs to step on the gas, so to speak.

    Enough has been said about the 9-2x and the the 9-7x – clearly, these were cynical cars that degraded the brand. Shame on Saab/GM for bungling the Saab SUV after Volvo and BMW had both done it so well and so logically (the XC-90 and X-5 were both developed quickly from existing Volvo & BMW platforms, and neither one angered customers).

    Comments on proposed future Saabs: Saab needs a sports car. Make it a roadster (don’t call it the Sonnet, though – that name sounds too fey and harmless) and make it LOOK UNIQUE. Remember the “halo effect” of the Audi TT (which is built on…gasp…a VW GOLF chassis). Economize on platform sharing if you must (build it on the Solstice/Sky frame) but NOT ON DESIGN.

    Also – and I think I’m the first to suggest this – what about a long-wheelbase version of the 9-5, for executives? Call it the 9L, and market it to embassies, etc. It could occupy a nice middle ground between the affordable-but-outdated Lincoln town cars favored in the USA, and the flawless-but-freakishly expensive A8, S-class, 7-series, and XJ saloons you see in Britain.

    And of course, let’s see hybrids, diesels, and all-wheel-drive here in gas-guzzling America. THE MARKET IS READY FOR IT.

    Something positive: I love my Saab. The longer I drive it, the MORE I like it. I love the wraparound cockpit and the roominess (I’m 6’2″, and can’t stand the Audi A4 because my head scrapes the ceiling, or damn near). I love that everything in my 900SE is USEFUL (except the worthless cup holder, but you fixed that already). I like the turbo, the hustle I get from just 185 hp.

    I admire what Saab did with the new-generation 9-3. You took what was once a “quirky” car and brought it closer to the mainstream. NOT the mainstream of ALL drivers, but the mainstream of drivers looking for European-style sport sedans. Frankly, that’s a great mainstream to be in. People who drive Audis & BMWs & Acuras & Infinitis are, by and large, people who actually give a damn about how a car performs – these are my kind of people.

    Of course, now that Saab is in, or approaching, the consideration set, it needs to be flawless. No excuses just because Saab was once a tiny company in Trollhattan. No free passes just because Saabs are known for being “different.” If “different” means you can’t handle S-curves as well as a G35, then different sucks. Saab is playing in a different league now and it needs to play to WIN, not just to keep up.

    The crazy thing is, a lot of us believe you can actually do it.

  35. Name – Miguel Carvalho
    Location – Coimbra / PORTUGAL

    I currently drive a 9-3 SS Aero Cabrio and have owned 2 Saabs.

    Comments on the current Saab lineup
    > the brand is growing, you can easily see that, keeping a heavy presence on the Premium/High Premium market altough a medium hatchback to fifht the BMW 1-Series/Audi A3 would be most welcome.

    Comments on proposed future Saabs (or your wishlist)
    > it’s kind of urgent to strength the presence in the regular Saab market with good quality & desireable cars, then step by step increase the range: SUV / Coupe / … somehow like any BIG brand does, i.e. BMW, MB, Audi just to mention a few. It’s far better to be small but reaaly good on what you do then to spread around and be just average.. like GM is doing with Saab!

    Something positive (not required, but recommended)
    > brand image seems to regain some lost strongness and probably the best asset Saab still holds are the faithful costumers that keep forgiving many mistakes from the brand.

  36. Andy Barnwell
    Nassington Peterborough UK
    current 93 SS ,99 and two classic 900s also 93 sportwagon on order. Previously owned classic 900, and two 95s.

    Current Saab line up – Saab 93 ss and wagon, good

    Saab 95 needs replacing. Cannot comment on facelift until I’ve seen it in the steel though I’m not sure about the new front end. I think I will probably like it better when I’ve seen it. Saab 92 – I’ve never liked this car, it was too blatantly badge-engineered.
    Saab 97 – this too is clearly badge engineering and although is useful as a stopgap this policy should not be continued.
    Saab 96x – this looks to me like more badge engineering. I find it difficult to believe that Saab had any meaningful input into the basi architecture and as such is essentially a Subaru Tribeca. Hopefully it can be made to look significantly different inside and out.

    Comments on future Saabs:
    94x – although this appears to be based on the S3X architecture it appears that the interior and body panels will be unique to Saab. This seems better to me. I accept the need for component sharing such as common electrical architecture and transmission, engine and suspension and basic platform like Volkswagen Audi. However as with VAG cars much may be shared but the final product quite different and my hope is that this is the future direction for Saab. As for production outside Sweden it is a fact of life in the automotive industry that production costs in the west are becoming too expensive. Though I would like to see Swedish production continue it is more important that design and engineering development work stays in Sweden and production takes place where the product can be made profitably. If this makes it possible for future Saabs to look unique inside and out then I think it is a necessary evil as long as Sweden controls design, engineering,quality and marketing globally.

    I am also concerned about GMs plans for Cadillac globally. I cannot help thinking that GMs longterm policy is to replace Saab with Cadillac. I will never be a Cadillac customer.

    Something positive – I was relieved and delighted at the news that Saab will retain its own design centre at Pixbo near Goteborg. This was definitely the right decision and hopefully is a sign that GM at last has the right idea on how to manage Saab. I hope Simon Padian and his colleagues can produce from GMs parts bin some innovative distinctive and inspiring new Saab designs. Here’s hoping this is a new and long future for this wonderful brand.

  37. Minnesota

    I currently own a 9-5. An excelent car. I have owned a 900 in the past. I had 250k miles when I traded it in. It still ran great and probably made some one very happy.

    I feel the 9-3 and 9-5 are both fine cars. My next car will most likely be one of these cars. I appreciate the fact that I can buy a Saab and know that I will have very little trouble with it. That is not the feeling I get when I buy from other car makers.

    Being from the midwest where there is an abundance of E85 fuel. I would pay a small premium to get the new Bio-powered car. I think most Saab owners, given the opportunity for a car with more power and less reliance on oil, would also like to see this car in the states. If your goal is the create excitement for the brand and increase sales beyond the hard core Saab buyer then this is one way to do that.

  38. My name is Robert Harrod.
    I live in Suffolk England.
    I drive a 9-3 sportwagon Lpt Vector Sport.
    I have owned a 9-3 Lpt Se 5dr and a
    9-3 Vector Sport Saloon.

    When each year model change takes place you
    have to read the spec sheets to find out whats been taken away as well as whats new, centre rear head restraint, head lamp wash, I pod socket. Also Saab took away the ash tray’s thats fine but were do my kids put the sweet wrapers, in the map pockets!.
    I notice on the new 95 the heater controls have moved to rotory, I think it’s easyer to see and ajust the digital at a glance, I like to keep my eye’s on the road.
    On future Saab’s I just hope that we continue to be able to buy good quality, safe and secure cars at a reasonable price.
    Under the Something positive banner I just want to say Saab ownership is the best thing ever, from the time of order to departure.

  39. Name: Chris Arendall

    Location: Winston-Salem, North Carolina (USA)

    I (well, my wife) currently drive: 2001 9.5 Aero Wagon

    Comments on the current Saab lineup: Unfortunately, I think the entire lineup is in need of an overhaul. The 9.3 and 9.5 are decent vehicles (the 9.5 being the better of the two), but they are sorely lacking when it comes to competing with other “upscale” brands. The 9.2x had potential, but I believe GM dropped the ball on making it a Saab. The 9.7x is, again, a nice try, and even though it does distiguish itself from the other GMT360-derived offerings, it still doesn’t really seem like a Saab. Judgement is reserved for the 9.6x…

    Comments on proposed future Saabs (or your wishlist): Here’s where things get tricky — do you continue to use mediocre platforms to base “near-luxury” vehicles on (especially a brand GM is attempting to “resurrect”), or turn to the best of what your corporation has to offer? Here is my take on how future Saabs should be built:

    9.1 or 9.9 — Based on the Y platform, more of a Saab “supercar.” Make it a little more upscale than the Vette, but not as much as the XLR. Same engine lineup.

    9.2/x or 9.1 — Make this the new Sonnet the “Saabists” are clamoring for. Based on the Kappa platform, make it R or AWD, 2+2 fastback — not a compact wagon like the current 9.2x. Current 2.0t engine providing the power through a 6-speed gearbox, a-la the previous 9.3 Vector/Aero.

    9.3/x — Based on the Sigma/II platform, change this puppy to R or AWD so it can better compete with the likes of BMW, Mercedes, and Infiniti. Similar to the CTS as far as interior size goes, but keep the current Saab engine lineup.

    9.4 — Don’t do it… but if it must be done, base it on the Theta platform, similar to the Opel Antara/Chevy T2X compact SUVs.

    9.5/x — Again based on the Sigma/II platform, but keep it current 9.5 dimensions to differentiate more from the STS. Also keep the same engine lineup, but offer an uprated 2.8t (300HP) instead of the STS’s V8 for the Aero models.

    9.6/x — Once again, the Sigma/II platform similar to the SRX, but with the current Saab engine line-up. The joint Subaru venture with the Tribeca is a good idea, but it just doesn’t seem to fit with the current Saab line-up, or potential future Saabs. If not the Sigma/II, possibly based on the Theta platform, on par with the Opel Antara 7-Passenger

    9.7x — Possibly based on the upcoming GMT900 platform, perhaps make it a bit larger for the “Urban Commando” crowd, similar to the Escalade but not quite as unwieldy. Performance enhancements similar to what was done with the GMT360 platform would be a great shot in the arm for the large SUV market.

    9.8/x — A 7-passenger minivan (GASP!) based on the upcoming Lambda platform, keeping the current Saab engine lineup in-tact. Make it as much of a driver’s vehicle as possible.

    Something positive (not required, but recommended): I’m not an original Saabist, but I’ve loved the cars since I discovered them in the C900 days. I think this brand has MAJOR potential, but GM can’t keep Saab pinned down with inferior characteristics if they want the brand to thrive. Saab needs to be a BMW/Merc competitor, as well as take on the best from Acura/Infiniti/Lexus, and change is in order if that’s to happen.

  40. Name: Matthias Zimmermann
    Location: Berne, Switzerland

    I currently drive a (2001) 9-5 2.3R Troll (by Hirsch).
    I have owned a 1997 9000 CSE 2.3 LPT Anniversary

    Comments on the current lineup:
    The 9-5 and the 9-3 (my girlfriend currently drives a 2004 9-3 Aero convertible) are both fantastic cars. I’ve never had serious problems with both I owned (I drive about 50’000 kms/year). What is lacking in both lines is a strong 6-cyl diesel engine as a real competitor to the german brands.
    In addition building quality is still not good enough to compete against the germans too.
    I like the facelift of the 9-5, especially the front end looks very attractive now.
    My favoured modell is currently the 9-3 sportcombi – probably my next car (as a Hirsch-version certainly…)
    One wish: please change the audio-system in the 9-3 as soon as possible. It’s one of those with the badest sound quality I’ve heard in the last few years.
    Unfortunately until now I’ve seen the 9-2x and 9-7x only on pictures. For me, despite the fact that they are not “real” saabs, it is a step in the right direction – the lineup has to grow as fast as possible. Nevertheless I hope, that the badge-engineering finds an end with the 9-6x.

    My wishlist for (proposed) future saabs:

    Please build the 9-1 (sonnet) as a two seated sports car, if possible with the 2.8l V6 turbo. I would be the first customer…(big grin!)

    The next generation 9-2x has to become a car in the Audi A3 /BMW 1 size, strong design and powerful engines. And please: no badged Subaru again – a Saab has to get its own saab identity – cockpit, seats and design. I would appreciate a design similar to the 9x or 9-3x.

    The 9-3 range could be completed with a coupe, with different body styling, sporty cockpit, 4 seats and an SVC-engine…?! And of course AWD sould be available for the whole lineup.

    In my opinion the dimensions of the current 9-5 should remain more or less the same for the next generation. AWD is a must, especially for the stronger engines. I think a V8 is not really necessary, instead of that turbo V6’s and strong diesels are my favoureds. And what’s about a hybrid solution?

    9-6x and 9-7x: why two vehicles of about the same dimensions? One SUV (with diesel-engine also) is enough, other (new) concepts would make more sense.

    Saab 9-8: The flagship of the whole lineup, turbocharged V6’s an V8’s (gas and diesel versions), luxurious and desirable with a dynamic design – a real dream car…

    Something positive:
    I’ve enjoyed every kilometer in my saabs, summer or winter, snow and sunshine – the great feeling of beeing the owner of a very unique and special car. Please keep saab living and growing. Thanks!

  41. Tell GM about it

    Comments concerning Saab 2005/10/01
    Name(Nickname): saabaudi
    Location: Germany

    I. Our Saab-history to whom it may be interesting
    We currently drive a Saab 9-3 2.0t automatic and an Audi A6 2.4 multitronic.
    I was 35 years old when I purchsed my first car, an used Ford 17m. Three years earlier I had suddenly fallen in love with a red Saab 99 I saw in a show-room in Cologne, Germany. All the following times I wanted to buy such a car. But I was lacking the money and so I had to spare for a long period. In 1973, five years after the Saab 99 had catched my eyes my wife and me went to a Saab-dealer and ordered a new red 99-2.0 L with 95 h.p. in the automatic version. This car we drove 8 years. Our son grew up and we became elder with it. Well, often we had troubles and the net of agent garages was and nowadays is very small in Germany. In 1981 we exchanged this car for a used 99-2.0 GLE of 118 h.p. It accompanied us for 7 years, not always with pleasure. From 1988-1992 there was an interruption by a Ford Sierra 2.0, 100 h.p. This car has been the most reliable and the cheapest in maintenance of all our cars. But the Saab-virus had taken it`s seat in our minds and so in 1992 we entered again the game of driving a Saab. From this year until 2000 we owned as second-hand cars a 9000 2.0 t CD, 163 h.p., a 9000 2.3 t CSE, 200 h.p( on some occasions accelerating my blood-pressure to unhealthy degrees by its power) and a 9-5 2.0t, 150 h.p., all automatic cars. Then we took a break from Saab.
    Until 2000 our experience during these 23 years may be summerized as follows:
    As private owners of a new 99 and later on of different second-hand-purchased Saab we had to learn that we were driving cars which were not at the claimed top of their league, we had to go long distances for an agent`s garage, we had to suffer the loss of money for unexpected maintenances and we had to learn patience. But always we had the feeling to drive cars of an own personality not simple of course. Nevertheless we had developed a passion for the brand not to throw up the game and to keep cool despite these disadvantages.
    From our points of view the Saab 9000 and 9-5 seemed and seem to be better in their quality in comparison to their predecessors.
    In 2000 the Audi A6 multitronic was the succesor of our last Saab 9-5. Once in our lives we wanted to drive a six-cylinder-engine due to its calm and convenient character. Now 5 years with this car have passed. We are very satisfied with it. It`s a good and soft long distance runner. Until now we drove 67000 km/5 years. But where is a light there is a shadow. The only thing we are worrying on is the thorough use of oil. Every 1000-1500 km we have to fill up 0.5-1 l motor-oil. Such a fact we didn´t know during our Saab-times. But nevertheless the Audi-car is a thrustworthy one.
    Now you may ask, what`s about Saab? Well, our hearts are yet belonging to this brand and at the end of 2004 we buyed a two years old Saab 9-3 II 2.0t. It´s the fun-car. It´s quality is of a better level than all the Saab we got to know in former times. For us the 9-3 II is obviously a progress in Saab`s car development looking back to our former living with Saab. Regarding its general comfort specially creaking noises it has not the quality of an Audi A6 which shows no fatigue in its comfort and low level of interior noises after the five years we are driving it. Surely the characters of both cars are very different. The 9-3 is sportive, specially in its acceleration and mobility, our Audi A6 is the car if we want to drive a long distance.

    II. Current Saab lineup and future
    We believe by the current 9-3- and 9-5 types with the applied kinds of engines and modifications like turbo-diesel, four-cylinder-injection, four-cylinder-turbos, six-cylinder-turbo the playground is well prepared for a lot of people who want to buy an individual car, a car of Scandinavian design, a Saab. But everybody who is interested in a Saab-car has to bring a lot of money to afford it. Of course each car maker will consider this “conditio sine qua non”. But specially a small car producer like Saab who wants to share in the very difficult global play of competition has to offer a product for the new and/or young customer starting his career. Therefore my proposal: Remember the Saab 99, create and produce a small specific Saab whose level of first cost is lower than that of a Saab 9-3. Perhaps for newcomers this would be the entrance into the Saab Community.
    I cannot judge if other models like 9-6 or 9-7 are necessary for Saab. In my opinion this is a question of the specific markets in the different countries.

    III. What seems to be essential for a Saab from my standpoint.
    1. Front wheel drive.
    2. Quality, quality, quality to ascend and stand in the upper range of the competitors-league as claimed by Saab.
    Nowadays the demands for a premium car have become stronger than 20-30 years ago. Young and partly overindulged customers growing up with modern auxiliaries like TV, PC, mobile-telephones, i-Pod and so on mostly of an Asiatic origin of very good quality require the same when buying a car.
    Therefore Saab claiming the premium market needs a development and production under the strong quality controll to the working manpower, a sense for safety and specially a sense for quality by a hard training before working to prepare the heads of all the participating working people. They should be proud to design, develop and produce a Saab at any place where they are working. Take the Japanese and Koreans as the examples for their spirit in conquering the heads of possible customers.
    3. Don`t forget the Swedish heritage of the mark. The design should be of a strong Scandinavian touch, a cool and minimal design. This means as I would think.
    Few but clear lines without any spiral elements or interruptions in the planes of the body may it be in front or rear.
    4. Development and engeneering of body, chassis and interieur of a Saab should be under the guidance of Scandinavians.
    5. Of course developing of energy sparing engines in the near future.
    6. Of course the same or higher level of car safty as it has been proved by Saab in the past.

    IV. A final personal remark
    Until now almost 32 years of our lives Saab-cars have accompanied us. Also our son has been infected to some degree. But at the moment he isn´t able to afford such a car.
    At the beginning of the sixties in the 20th century I read in the sport news of our newspaper of a front-wheel-droven Saab 96 for the first time. It had won the famous Rally Monte Carlo in Europe with the Swede pilot Erik Carlsson versus a lot of pilots who drove cars of much more power. In my eyes a Swedish underdog-car steered by a courageous driver had knocked out the rally-establisment. The interesting point for me was that the small winner-car had a two-stroke engine. At the same time my brother the first one in our family as an owner of a motor-car owned a very small front-wheel-droven DKW F 11 powered by a 35-40 h.p two-stroke engine too. The German car and motor-bike- producer DKW had a long tradition in this kinds of powering and steering a motor-car. So my mental ground had been prepared for a sympathy in Saab formerly. Later on DKW was shut down and became a part of Audi. One of the four rings in the current Audi-sign stands for DKW.


  42. Name: Oosterwijk
    Location: the Netherlands

    My family currently drives a 2001 9-5 and a 2004 9-3 Cabriolet and have owned 14 Saabs.

    Comments on the current Saab lineup:
    9-2X: If the difference 9-2X – Impreza was as big as the difference between the BLS and the 9-3, it would have been a good car, but since the difference isn’t that big, it won’t have any success.
    9-3: It’s a lovely car, but the seats aren’t as good as in the former 9-3 and all other Saabs, and the soudn system isn’t the best one either. The looks are good, the engines are good and the pricing is also all-right, I think.
    9-5: The facelift made it up-to-date, but please remove that GM radio, and give it a Saab-unit. The front-end is prettier, and the rear-end grows on me. The car drives well, and the pricing is compared to the Volvo V70 and Audi A6 good; you get more car for less.
    9-7X: It looks like a Saab.. at the front. But under the hood and the rear-end is just to much Chevy/Olds/Buick etc. I hope for Saab it will sell well, and I hope that GM will put the money they make with it, in a real Saab SUV (like the XC90 is a real Volvo SUV).

    9-1: A Delta-based A3/116i concurrer, with FWD or AWD and with all turbo engines. Real Saab with a Saab interior. Build in Antwerp.
    9-2X: Sub-Theta based small crossover, AWD. Like 9X conceptcar. Two doors.
    9-3: Epsilon-II based midsize sedan, with FWD or AWD and whitch is an evolution of the current 9-3. Build in Trollhättan and in Rüsselsheim. Also Biopower engines available. Also an Estate a convertible and a 300 bhp Viggen variant.
    9-4X: Premium-Theta based Cadillac BRX derivate. AWD. To compete with BMW X3, Audi Q5 Merc MLK etc.
    9-5: Epsilon-II based large sedan, with FWD or AWD and built in Trollhättan. Must be larger than a 5-series or an A6, but for lower pricing. Available as sedan and estate.
    9-6X: Based on the Alfa Kamal/Masarati Kubang. Build in Italy. To compete with Q7, XC90 and X5. Must get turbocharged engines.
    9-7: Large car, on the K-platform, with AWD. Only for the Northamerican market. As Saab as the BLS is Cadillac.

    All cars have to have real scandinavian design, and no RWD or big V8 or so. All Saabs have to be designed in Sweden, and, if possible, also made in Sweden. They must stay the safest cars in the world.

    Something positive:
    GM has saved Saab, so if you let the Swedes do what they are good in: building cars, than it will be no problem for Saab to survive, (and to make profit).

  43. Name: Limburg
    Location: the Netherlands

    We have in the family four saabs: 9-5 aero, 9-3 cabrio and two 9-3sportsedan. We always drove saab.

    9-2X: fake and a same for saab.

    9-3: It’s a very good car, the looks are very good only the doorhandles en side-stripes must be painted in colour.The range of engines must be upgraded, think about a viggen. Something to compete with the german brands. And not with cylindres but use the famous turbos of saab.
    Make it a bit extra-ordinairy. The new combi is great, but the only thing: leave the handles of the roof.

    9-5: What’s lifted of the 9-5 is good, but we didn’t need a face-lift, we needed a new car. it’s already our third same 9-5 now. but the style of the new front is nice, it doesn’t only fit the antique doors. But there is saabiness in it. That we couln’t say about the saabaru 9-2. The rear is not it. There neets to be a car wich can compete with a A6 and quick.

    9-7X: it’s an old Chevy/Olds/Buick etc. It’s not a Saab. I’m ashamed that Dutch dealers sell him. Oke there is need for a SUV. But make it Saab, and also quick, and don’t make it a tribica, change the rear and front, make the nose longer like a saab. And make quality


    9-6: There is need for saabs imago for a coupe!! A big coupe, more than ther is need of follow the rest off the world with suv’s. A coupe like bmw6. but not that expensive. A car between the
    9-5 and a Big mercedes-bmw-audi

    9-3 coupe.. : a 340 bhp Viggen variant.

    9-4X: Premium-Theta based Cadillac BRX derivate. AWD. To compete with BMW X3, Audi Q5 Merc MLK etc.

    9-5: large sedan, with FWD or AWD and built in Trollhättan. Must be larger than a 5-series or an A6, but for lower pricing. Available as sedan and estate. But Quality.

    9-6X: To compete with Q7, XC90 and X5. Must get turbocharged engines. And not those American engines. And with style not a copy of another brand

    9-7: Large car, on the K-platform, with AWD. Only for the Northamerican market.

    Saab has always been a nice-market let i be this way. and make somthing different. Not American cars. It’s a Europian brand.
    Saab must be upgraded.

    GM, let the Swedes do what they are good in: building cars, than it will be no problem for Saab to survive!!

    Sorry for the languages mistakes

  44. Zac Estrada
    Santa Barbara, CA, USA

    Currently own:
    2001 Saab 9-3 SE Convertible

    Previously owned:
    1986 Saab 900 3-door
    1994 Saab 900SE V6 5-door

    My mom bought her first Saab in 1986. No one in our family had ever heard of the brand. She just saw it in a parking lot in LA and said she just had to have one. Coming from VW Beetles it was a welcome change. Other members of our family have since become familiar with the brand and have enjoyed its products. After GM took control of Saab, I knew some good was going to come out of it. With the 9-3 and 9-5, GM did a good job in protecting Saab’s virtues. With that, let me go on about each model:

    9-2x: Good idea, just not enough Saab. I understand it was a quick fix, but no one in their right mind would pay the sticker for a WRX with such limited modifications. If you give it Saab styling and features, with hatchback bodystyles and a turbo engine, many Saab loyalists will be pleased.

    9-3: The best Saab on the market right now. I applaud GM for this one, as there is virtually no way you can relate it to a Malibu or G6. The SportCombi is one of the most beautiful Saabs ever built. Just make sure you fix the electrical problems. There have been a lot of unsatisfied customers, and they’re not going to want to come back to Saab. Just FYI.

    9-5: The facelift is good, but the interior lags behind the
    competition. More money should have been devoted to this aspect. I know this is probably a temporary fix, but Saab shouldn’t be made up of temporary fixes. As far as the next-gen 9-5, Epsilon 2 is fine, as long as it has AWD standard and a turbo V6 at least.

    9-7x: Good considering what it is. This is like the anti-thesis of
    Saab, but somehow it works. I can see Saab having a large performance SUV like this to go against the Range Rover Sport and Porsche Cayenne S. But as long as there is a family hauler crossover in the lineup too. Something Epsilon 2 based with a turbo should work. Plus a smaller crossover, like the size of BMW’s X3 would be good too.

    And a sports car along the lines of the Solstice would be good too. Saab needs a halo car that draws people into the showroom to see cars that are more likely to end up in their garage. Cadillac has the XLR, Pontiac has the Solstice, Saturn is getting the Sky, and BMW, Mercedes, and Audi have their halo cars too.

    Saab should be patterned after the success of Audi and Volvo, not Cadillac. Cadillac’s success with the Escalade was a fluke, and you can’t just go rebadging large SUVs to gain market share. That won’t work for Saab. Saabs appeal to people who don’t like Cadillacs and will never own an Escalade or DTS. They’re independent thinkers who like to drive somehting out-of-the-box but that looks incredibly stylish next to other European cars. You’ve had great potential with Saab since 1990. Let’s see it now.

    Don’t ignore the people on these boards. If you can sell a Saab to these people without a complaint, you can sell a Saab to anybody.

  45. And one more comment adding to my post:
    Add more dealers please. In the LA area, there are more Hummer dealers than Saab dealers. In some states, there aren’t any Saab dealers at all. Before the Saab dealer in Santa Barbara opened in 2003, there were only a few new Saabs roaming around because the closest dealers were about an hour away. It doesn’t really matter if they’re franchised with other GM dealers, as long as the salespeople know the product they’re selling. If you have more dealers covering more area, you have a better chance of people seeing the car and wanting to go for a test drive. That’s what happened with Infiniti in Santa Barbara. There aren’t that many Acuras or Lexus cars, but Infinitis are all over the place because there’s a dealer here. If you want to sell more Saabs, get some more Cadillac dealers selling Saabs, for example.

  46. Name: BaMo
    Location: Delft, The Netherlands

    I currently drive a 9-3SS as my first Saab.

    The line-up in Europe is thin: the 9-3 and 9-5 and in November 2005 finally the 9-7.
    There are some weird differences between the 9-3 and 9-5:
    – the 9-5 is just a bit bigger,
    – the used materials in the 9-5 are on a different level as the 9-3 (less quality),
    – the 9-3 has a sporty drive, the 9-5 is comfort the main feel,
    – the 9-3 has a six cilinder, the 9-5 doesn’t have that option anymore,
    – the build quality is not Premium brand worthy: my saab has had some (build quility) problems.

    In Europe, Saab has a same branding as Volvo; safe, secure, but Saab was always the sporty one; turbos!
    What do we see now: Volvo has a complete model line-up, Saab doesn’t. Ford did an exellent job there.
    So the answere must be; at first a better build quality, Premium style like a proper BMW.
    If you take it step by step GM, do a brand buildup like this:
    – First give Saab a sportscar; a 9-3 coupé in a Viggen style with BMW M3 roadgoing.
    Easy step to take; the 9-3 Cabrio is already there. Branding is made. Nissan did the same with the Z.
    – Step two; an accessable Saab 9-1 to compete the Volvo S40, BMW 1-series and Audi A3.
    Don’t even dare to take the Opel Astra and replace the front and rear. Do it like Ford;
    Do you see any comparisons between a Ford Focus, Volvo S40 and the Mazda 3. I don’t.
    This should be the moneymaker for Saab.
    – Give the current Saab 9-3 the Subaru fourwheel technology. It’s there.
    – the new Saab 9-5 must be a bigger car with all the premium standards as to day; like the Audi A6.
    So give it a V6 or a V8, a V6 diesel (a good one now, please). An Estate is always good but give the
    Estate a more SUV like brother, like the Volvo V70 > VC70 or Audi Quattro.

    What we don’t want to see is an SUV. Maybe for now big bussiness in the USA, but in a while they have to
    pay € 1,50 for one litre like we do in the Netherlands because then you don’t want to have an oil-consumpting monster.

    People of GM ask yourself this; why can Volvo make cars outside Sweden, build a car on platform of the Ford Focus
    and get away with it? If an Saab is build outside Sweden, based on a Opel Vectra or some Japanese sh*t, the media
    will set it on fire. I think because most of the care loving people care for a brand like Saab. Just like they care for a
    brand like Citroën. Because they always did go there way, technical and designing.

  47. Etienne
    Saab 900

    Please keep building saab in Trollhattan !!
    And make “sexy” and sporty saab “different” a saab must be different !!
    I really like de pontiac solstice a nice basis for a sonett 4 but with a specific saab look and made in sweden ..Please

  48. Name: Konsta Korhonen
    Location: Finland

    I have ordered a 9-3 SC

    Comments on the current Saab lineup: Cars are just great. I believe that people at Saab are technically the cream of the crop. It´s just that 2 models is not enough.

    Comments on proposed future Saabs: Midsize SUV would be nice and quite needed as long as it is as Saab as can be. Sonett based on Solstice is a good idea.

    Something positive (not required, but recommended): Pretty please keep Saab a Saab. It is as we can see in the new 9-3 SC a wanted and needed car brand. Trollhättan should remain a major place of production, not just for niche-models.
    Absolutely positively great cars – let´s keep it that way.

  49. Name: Hendrik Hindov
    Location: Tallinn, Estonia

    I currently drive a BMW 523iT ’00 and I’m buying at the moment Saab 9-5 Aero Sportwagon from ’03. I have owned Saab 9000 CC ’87, 9000 CSE Aero ’93, 9-5 ’98 and 9-5 Sportwagon ’01.

    Comments on the current Saab lineup:

    Saab 9-2X: a quick solution for increase of model lineup, I hate it because it’s Subaru on every way. Interior is cheap and outdated, suitable for rallycar not premium brand. Exterior I like more than Subaru, but it’s not Saab.

    Saab 9-3:
    Great car with small minuses: like the interior looks cheap. The new wagon is the car to buy, but too small for my family. It would need 4WD and Allroad/XC version. Car should be more premium.

    Saab 9-5
    I love the car and it is the best car I have been driven, but it is outdated (now with the facelift it got better), and I’m bored with the design. I buy it only because I can’t find nothing more suitable for me, but I’m not certainly happy about it. For me there is no point of spending so much money on facelifted model, I shall buy used one and wait for new model to come. The used one is good bargain.

    Saab 9-7 X:
    The worst case of badge engineering, the ignition key in center doesn’t make it Saab, it is Chevy. I have always hated as they call Toyotas with leather seats Lexus, now it has happened with Saab. The story how much better car is 9-7X than Chevy it doesn’t sell for me, it’s still cheap american car. I would expected something compearable with Range Rover as much as 9-3 is compearable with BMW 3-series.

    Comments on proposed future Saabs (or your wishlist):

    General: at least 6 speed automatic gearboxes, development of SVC engines, biofuel, more luxurios interiors and you have to keep the design of the seats (like 9-5, 9-3, not like Subaru 9-2X and Chevy 9-7X), premium soundsystem.

    NEW 9-2X: I want true Saab, not Opel or Subaru. I would buy that car for my wife. It has to be premium like the BMW 1-series/Audi A3/ of course Turbo and fun to drive.

    NEW 9-3:
    I read from somethere that mr. Lutz is not happy what the swedes have done with current Vectras platform to make it Saab 9-3. There was his dissapointment that it is too much Saab meaning that Saab engineers had improved Vectras parts too much. That kind of thinking is bad for new model. I would expect from next generation that it is comparable with a4/3series/C-class. Bodytype I’m expecting is Allroad/XC.

    Saab 9-4X:
    I’m not so excited about it.

    New Saab 9-5:

    Sedan/Combi/Coupe/Allroad-XC versions. Also 4 wd available. More premium and luxurios interior and sporty exterior design. Engines should start from the current level but high end model should have 300+bhp. Don’t forget the fantastic seats and dashboard of the current model, an update not change the idea.

    Saab 9-6X:
    As far I have seen the spyshots it looks like Subaru 75%. The body is same with Subaru, they have changed only the frontgrill. Touareg doesn’t look like Cayenne or Q7 or does it. We need Saab outside and inside.

    Saab 9-7X:
    Share the platform with Cadillac and make it more premium, big SUV as Volvo or Range Rover does.

    Saab flagship

    I only can dream about it, probobly there is no point on businesswise.

    Saab Sonett
    Z4 or Cayman killer would be nice. A true sportscar in coupe/cabrio versions.

    Something positive:
    I fully understand sharing the platforms and parts between different models. But there is a limit. 9-3 and Vectra are ok by me, 9-2 and WRX are not. You just can’t change the badge and call it SAAB, saab has a sole, Opel doesn’t. Saab has to be pioneer in engineering for GM Europe, with SVC engine were is a possibility to star again.

    I see a positive progress with Saab and sometimes I don’t agree with all, but I will keep buying Saabs. I don’t want to be a Saab owner who breaks in into his neighbours Subaru in the dark.

  50. NAME:

    London, United Kingdom

    9000 CS

    In almost classic text-book fashion GM has successfully shown that it can turnaround a business, increase its market share whilst also reducing costs. It has taken a little while, but SAAB sales (especially in Europe) are now on a marked increase with new and revised products in the pipeline.

    GM should immediately capitalise on this success in the notoriously fickle and difficult executive / near luxury car segment –even more so given the apparent ‘hard-to-pin-down’ SAAB customer!

    1. Divest SAAB (and any remaining holding in Subaru). The initial purchase of SAAB was widely regarded as a knee-jerk reaction by previous GM management in missing out on the apparent opportunity of purchasing other European premium brand(s) to a competitor.

    2. Based on historic, cultural and economic reasons GM’s target buyer for SAAB must be either:

    a) Porsche (a missed opportunity in the late 1940s) and who are currently stretching the limits of their brand

    b) Fiat Group (who discussed real interest in the late 1980s but were outbid by an exasperated GM) or;

    c) Honda who have experience in partnering with European marques and currently lack any real premium global brand.

    GM will stand to benefit in many ways;

    1. Positive coverage in key economic/trade journals and business sections of broadsheets who continuously comment on GM’s financial state and strategy.

    2. SAAB is now ripe for divestiture and such a positive and decisive move would be welcomed by Wall Street and financial analysts alike. In turn, GM’s increased share price and credit ratings will provide even more investment capital for core-competency products, or even to stem legacy worker costs.

    3. An efficient brand strategy and a focus on core-competency as evidenced by;

    a) The sale of premium, American designed vehicles on a global basis e.g. Cadillac –to emulate the outstanding success of Jeep and Chrysler at least in the European markets;

    b) The sale of mainstream non-American vehicles e.g. Opel/ Vauxhall/ Holden and

    c) The global sale of American influenced vehicles to compete against lower-end products e.g. Chevrolet.

    d) With either of the potential SAAB buyers above, GM can negotiate short term reciprocal arrangements for the exchange of technology or other intellectual property rights until the development of their own e.g. legislation-compliant advanced diesel or hybrid engines.

    So SAAB and even Subaru therefore appear at serious odds and a drain on precious resources and management focus given this approach.

    Encouragingly, GM has already shown that its executives have the courage and decisiveness to engage in such a programme with the recent reduced holding in Subaru. Bravo GM!

  51. Location: Mechanicsburg, PA

    Currently Drive: 93 900S auto, 91 900S manual
    Other Current Cars: 93 900 Turbo Commemorative,
    93 Dodge Dakota 4WD Pickup, 74 Alfa 2000 GTV
    Former Saabs: 89 900S, 89 900S (only 4-door owned)

    Comments on Current Saab lineup: Saab 9-5 is a nice car. Would not mind owning aero version. Problem is that I’m not sure whether I need or want another sports sedan. Maybe it’s time for a sports car and SAAB does not have one. Saab 9-3
    left me unimpressed when I tested it. Quality of
    materials and drivability stand out in my memory.
    Perhaps the new 9-3 aero might redeem this model for me if I tested it out. Saab 9-2x. Agree with the magazine review that questioned why the Saab version did not carry Subaru’s most powerful engine. Otherwise, rebadged vehicles come with a built-in liability – mutated genes. Saab 9-7x.
    Why is this car being built? Another SUV just like every other SUV. I’m interested in off road travel, but no one has the vehicle I want. To begin with it must have a diesel engine. Secondly, I want it to look like an off the road vehicle – read Land Rover or restyled Wrangler. And thirdly it should not cost me what I would pay for a sports sedan – remember I want to take it off road and beat it up a little. I would buy one of those Crosslander 4×4’s, but I don’t think
    they will ever get it together and sell them here.

    Comments on proposed lineup: Need more differentiation in styling of Saab’s two base models the 9-3 and 9-5. Currently, I could not say that styling wise I would strongly prefer one over the other. The 9-5 wins, but only marginally. Like the idea of a small, (high performance – hint!), reasonably priced SAAB. Just not sure that a rebadged something or other is the way to go. Could see a retro redo of the
    96 or maybe the 99. Did you see what Lancia just did with it’s reinterpretation of the Fulvia? Man I would buy that car in a heart beat. My thinking is that this vehicle would obviate the need for a sports car – or a rebadged Pontiac Solstice for that matter. And finally if you must – give us an SUV/off road/AWD/4×4 unlike anyone elses. Put in a diesel and other energy efficient technologies. Here’s an area where Saab could really shine. You’ve heard people ask why anyone would want to buy an SUV from SAAB.
    And that Saab is not an SUV kind of company. Well if Saab (and GM) had the courage to approach this design problem utilizing all it’s inherent strengths then I think that Saab could build a brand as distinct as Land Rover or the Wrangler.

    There I’ve said something positive. And by the way there are a lot of Saabs in the Harrisburg, PA metropolitan area because our local dealer (Lehman Motors) is interested in selling vehicles.
    I bought my first Saab from them and if they had not been interested in dealing I might have ended up with something else. Unfortunately, their repair service really sucks. This has opened up
    vast opportunities for independents in my area.
    Finally, my impression of GM is that it produces good (read better than Ford) but unexciting vehicles. SAAB can help add some excitement into your lineup. Forget about BMW. The people who buy their cars are complete jerks. I owned their
    cars when they had class and style, but I just
    can’t get over their current image to buy another. Saabs are cool! Maybe we don’t live in such cool times right now , but the winds are changing.

  52. Saab has no more cars with the characteristic Sabness to them, but the aging 9-5 which even with the facelift rocks! Seriously, though, Saab needs to get with the program and stop these shared platform GM knockoffs…it dilutes the brand, cheapens it and makes it so that anyone would rather buy something else. A real Sabb platform needs to be retained on all its 9-3 and 9-5 bread and butter offerings. The 9-3 needs to feel more substantial, have a modern aircraft style cockpit and windshield as they had in the 70s, 80s with the center mount ignition and clam shell hood. Where is a real 9-3 variant. Saab afficionados know better! Come on GM, are you really that clueless?

  53. Oh dear,I believe my beloved marque has lost its way and sadly after 26 years of driving SAABs I’m getting ready to call it a day and move to another automobile.
    I am frustrated by several things but the biggest has to be the erosion of the brand and the labeling of cars as SAABS that are clearly not SAABs.
    My family owns 3 SAABs,a 900S,9-5 wagon,9-3 AERO.

    The 900S is a great car..a true SAAB and lots of miles.
    The 9-5 wagon is the best car SAAB has made but the lack of AWD is so frustrating and baffling as Volvo has offered AWD in its wagons for 15 years?
    No reason why SAAB has not done this and even though 2008 is rumored to bring an AWD 9-5 it is too late for me.
    Our SAAB 9-3 Aero is a nice enough car but it is not a SAAB…it does not feel like a SAAB and with the window controls on the driver’s door it is an Opel or Vauxhall but not a SAAB.
    SAAB needs to get back to building SAABs.
    1)A 300HP 9-3 AWD rocket,sedan,hatchback
    2)A 300HP 9-5 AWD rocket,sedan,wagon
    3)A hybrid 9-2,H2 and gas and battery
    4) A very clever X-over based on 9-5,AWD

    Once that is done…a beautiful SONNETT.

    Tom Gilmore

  54. Name.

    Stavanger – Norway

    I currently drive:
    2005 SAAB 9-5 Vector Sport Wagon 2.0t

    and have owned 4 Saabs. before that:
    1988 SAAB 900i (sedan)
    1989 SAAB 900i (hatchback)
    1995 SAAB 900S
    2001 SAAB 9-5 Estate SE 2.0t

    I would like to mention: my brother has a 9-3 SS, my mother a 9-3 (3-door), my father a 900S, one of my brother in laws has a 9-5 Estate SE 2,3t and my step-brother has a 9-5 Estate, so you can say that we’re all in this family in love with this Swede. Our first SAAB was “a oilpowered jungledrum”; the SAAB 96 back in 1966. I wasn’t old enough for the front seats at that time…… Many of us has indeed tried other brands in between, but we have always returned to SAAB again.

    Comments on the current Saab lineup:
    As ‘we all’ have figured out SAAB should have had a couple of more models during the last years, but hopefully GM has now realized it more clearly and maybe some changes will come. Well, actually they have done something with it with the birth of 9-3 SC, 9-2X and 9-7X, but the two last mentioned aren’t true SAABs in my opinion. However, I can understand why GM did this “rebadging” thing. SAAB is in the deep need for a smaller car and a SUV, so in the short term this “badgetuning” seems to be reasonable enough. But in the long run SAAB needs some more reworked 9-2X type and 9-7X type of cars, especially if they want to succeed in those segments here in Europe.
    The SAAB 9-3 SS is a beautiful car in all aspects, but two – three years without a 9-3 Wagon has put SAAB a little bit back in the medium size car contest I guess. But now the beautiful 9-3 SC is here, the sun seems to be shining on SAAB again, and when I for the first time saw the new 9-3 Sport Combi I “decided” to let it be my next car. However I ended up with another new 9-5 this summer. The reason? Well, my wife really loves the 9-5, and so do I, and since we are “long haulers” we really appreciate the great 9-5 capabilities. Besides, SAAB had some very nice 9-5 campaign prizes while they awaited the release of the updated 2006 9-5, and outgoing models (more or less whatever brand) are also supposed to be of a very good quality. I must say though that I have never experienced a SAAB with bad quality at all. In my years with BMW and a couple of other brands (approx 15 years) their workshops knew me much better than my local SAAB workshop does.

    Comments on proposed future Saabs (or your wishlist):
    A SUV for Europe should be on the priority list. You have some interesting concepts already. What the heck, even use some other GM – bells and whistles, but do it seriously and with the real SAAB touch and heritage. Why not take the new 9-3 SC and develop it further into a SUV? The 9-3 SC has a perfect body for a SUV!

    We also need a 9-3 and a 9-5 with AWD, but don’t even try to go RWD ;/).
    And what about a revitalized SAAB Sonett! This car should have been revitalized, and now that GM has some interesting platforms for small sportsters this shouldn’t be to hard to handle.

    Something positive (not required, but recommended):
    I really love SAAB, and off course the most important issue now is to get some blue figures back in the account books so you can develop the model range further on. The SAAB brand has a very good reputation, and among many of my BMW-, VW- and Audi driving friends and collegues there are many of them now “sneeking” around our local SAAB dealer.
    The challenge is to get them onboard a SAAB for a test flight. GM hasn’t actually drowned us with SAAB TV- or other commercials, at least not in my country. Well, the 9-3 SC has changed that a bit, but before that release there were only a focus on Opel from a GM point of view here in Norway. I know this will change with the new SAAB lineup. Isn’t that so, GM? ;-).

    I always take the longest way home when I’m out there with my SAAB. It’s true, I just love it!.

  55. I know I already commented before, but that was a whole 2-1/2 weeks ago and so much in the GM world has changed since then. GM terminated its relationship with Subaru, Delphi filed for bankruptcy, sales are down, you’re losing market share, and your stock has taken a hit. So my frame of mind has changed.

    I’d like to make a friendly suggestion to you at GM: start negotiations w/ Renault right now about a possible sale of SAAB, all its assets, and intellectual property and patents.

    Renault is looking for a premium European brand to add to their portfolio and SAAB has specifically been mentioned in press reports.

    GM hasn’t turned a profit yet with SAAB in 5 years of full-ownership and about 15 years in partial ownership. SAAB has been a money pit for GM.

    Please GM, consider the sale of SAAB to Renault. It’s in your best interest.

  56. Dear Mr Lutz,
    My name is Robert Allison.
    I am located in Sydney, Australia.

    I currently drive….
    A 1999 Saab 9-5 SE Auto (gearbox wasn’t my choice!)

    and have owned 3 Saabs:
    1990 Saab 900 Turbo (16 valve, manual)
    1995 Saab 9000 CS (auto, once again, not my choice)

    Comments on the current Saab line-up:

    In Australia, we currently have the 9-3 (Sport Sedan and Convertible), and the 9-5 (Sedan and Station wagon).
    9-3: Positives
    I haven’t had the pleasure of driving one of the new 9-3 Sports Sedans, but they look absolutely brilliant. Saab’s Swedish design calibre has truly shone through in this respect. They look both fast and luxurious, with a hint of deviousness. Well done.
    According to friends of ours who just bought the Aero model, they love it. Brilliant handling, excellent safety, and great on-road feel. I can see why Top Gear magazine heralds it as the BMW 3-Series beater.

    Although there is little bad about this car, there is only one minor discrepancy – power. Now, I know that it would be a difficult market position for you to make the 9-3 faster than the 9-5, but it would seem you’ve already done this with the SportCombi. The Aero version should maintain a 2.0L (or even bored out to 2.2L) capacity, but have a more aggressive ECU, exhaust system, and turbocharger. Giving it a sub-7 second 0-100kmh (0-62mph) would give it a direct target – the BMW 330i. Whilst people will still buy BMWs due to their current reputation (and celebrity marketing), if it was marketed as a genuine 3-Series beater in terms of performance AND luxury, whilst maintaining a $10,000 AUD or so difference in price, then you would be cutting the competition off quite neatly.

    9-5: Positives
    I love my 9-5. It’s not the fastest model, but maintains a sensational level of luxury, combined with efficiency (that makes the German competition weep), driver-car communication, handling, and the best sound system I’ve heard in a car for anything within $20,000 of it’s price (Harmon/Kardon prestige), it’s been a pleasure to own. It still looks fantastic 7 model years on, and it still gives a far amount of the competition a run for their money.

    Firstly, interior build quality. I had no idea what Jeremy Clarkson was talking about when he mentioned build quality. Then, after a ride in a friend’s Mercedes, I realised. In my Saab, there are tiny things that you can tell are used to save a few dollars. The dashboard plastics are thin, and some pieces, after 6 years of wear and tear, don’t really fit together as well as they used to. Consider using perhaps harder plastics, especially on the dashboard, and around the side of the seats (where the seat controls are located). My father owns an Audi TT, and the difference is noticable, and I know there are several customers out there who have a high attention to detail (in fact, most Saab owners do), and this tiny insignificance could mean the difference between a sale or a loss to BMW/Audi/Mercedes.
    Secondly, body roll occcurs quite a lot, especially up S-bends. There has been the comment that Saab still does not know how to tune a chassis for export, and to some extent, this is true. I definately don’t mind it, I enjoy leaning into corners, feeling like a more organic piece of the car, but at the end of a long night, I don’t think my passengers necessarily agree with me.
    This is all I can think of presently. In terms of service, I’ve only had minor service done, the problems occuring with some engine wear (althought I think it was from bad fuel, or some critter getting in there). However, about 2 days ago, the driver’s window button broke, and that has annoyed me. I’m gonna put it down to age, however.

    It should be noted that I had a nasty accident at the start of the year, not my fault (drunk driver careering down the middle of a two lane road), and I ended up crashing through trees into an iron fence post. The front fender was half off, and there was a huge dent in the rear side, but the occupants inside my car at the time were perfectly OK. I had picked up some eggs from a country roadside vendor a couple of kilometers earlier, and they were still intact! This is testament to Saab’s brilliant safety work, and I still maintain had I been in a lesser vehicle (even some that are $20,000+ more expensive), at least one of the 3 passengers or myself would have been seriously injured or killed. Thank you.

    Comments on proposed future Saabs:
    There are a few things that I hope Mr. Lutz and GM would consider, as I believe if these were integrated, they would make Saab a more profitable brand by appealing to both the niche Saab market, and to new buyers, who see the cars as genuine opposition to BMW, Audi, and Mercedes.

    Firstly, I have long been a fan of FWD cars, and their ease of control (especially to lesser experienced drivers). However, I believe you should look into all-wheel-drive models of both the 9-3 and 9-5 models. This does not have to be done at all levels – just perhaps the Aero model, or the Aero and Vector models. Whilst it would cost more, and weigh a bit more, the car will be more nimble and grippy around corners, and not suffer from torque steer and the like. Had the 9-3 Viggen been AWD, it would have been a fabulously flawless car, but from both an engineering and end-consumer viewpoint, there was simply too much power to put on the tarmac effectively. I have seen this occur in my car a few times, and also in the Aero model, but it has been worlds more manageable than that of the Viggen. If the better models are equipped with AWD, then there is the ability to let them loose with more power, thus making them more attractive to those who want them for not only their luxury, but their speed. A low or sub 6 second 0-100kmh (0-62mph) would be beautiful for the 9-5 Aero, which, if priced competitively, would give equivalent BMW, Audi, Mercedes, and Volvo models a sincere run for their money.
    Power (I’ve mentioned this before).

    I stand by that all Saab engines should be made by Saab as opposed to GM subsidiaries (Holden, Cadillac, etc), mainly due to their efficiency. It’s much better to have a 2.3L turbo kicking out more power than a 3.6L V6. Especially in this day and age, when fuel consumption is a key element in a consumer choosing a car, economy wins. I would say stick with 4 cylinder engines, maybe even a 5 cylinder engine for say an Aero model, but all turbocharged, maintaining the Saab tradition, thus keeping praise within the Saab niche market. Plus, if it can deliver 200+ kW (270+ bhp) whilst still achieving a sub 9L/100km (27mpg), it is sure to not only attract customers from other European luxury marquees, but from the higher echelons of Japanese car manufacturers (Nissan, Lexus, etc), who use naturally aspirated engines.
    Quality audio systems are a necessity in luxury cars, but are often overlooked. BMW’s systems sound too tinny, whereas Audi’s BOSE system is far too overpowered with bass. However, the Harmon/Kardon system I have in my 9-5 is superb – better than any other I have heard. This DOES matter to a lot of people when considering a car, and be sure to keep that in mind.

    Build quality (as I mentioned in my 9-5) must be addressed, especially with the interior. If plastics are to be used, make sure they are of high quality, and are screwed together firmly. Also, the stiffening of the car’s chassis, and tuning to particular export markets is a necessity, as is tuning the suspension to decrease body roll, vital in the Vector and Aero models.

    The re-introduction of a Viggen model (without the inherent issues of the previous model) as a limited edition for each Saab car type would also boost sales, especially in the niche luxury/performance sector, to compete with the likes of the Audi S4, BMW M3, and Mercedes x500 series of cars. Once again, efficiency is a vital aspect (although not so much at this level), and instead of merely increasing cylinder count, consider a twin-turbocharged 5 cylinder engine.

    Saab appears to have an identity crisis within the car market (in Australia, at least), being in between the European prestige marques (BMW, Audi, Mercedes), and the European ‘budget’ brands (Renault and Peugeot). It is suffering the same fate as Alfa Romeos and Volkswagens – not quite ‘prestige’ cars, yet better than the European budget brands. Saab should be up there with the prestige marques, but is not due to limited reputation, and issues with competition (ie. not competing directly with certain models). Should Saab take this advice, I believe that it would be on its way towards that goal, as consumers are more wary than ever before of purchasing a quality product over an overpriced brand name. This is a more long term goal, but if marketed correctly, and if a car is developed to an even higher standard than it currently is, this should not be an issue. In terms of advertising, promotional tools such as a rally team, an entrance in Le Mans, even utilising the initiative to send new models to automotive magazines and television shows BEFORE the general public is able purchase them straight away will help build a reputation for Saab (providing the car is of excellent quality), as these media voices are more influential than ever (especially in niche markets, and in prestige markets, where a consumer is parting with significant money), and these sources of information are taken seriously.

    And do not market Saab vehicles as a ‘GM prestige marque’ – the consumer after a prestige car would associate General Motors with cars geared towards different demographics and price ranges, thus immediately passing judgment on the brand. In Australia, don’t sell Saabs from Holden dealerships – people who visit these dealerships are generally after a Holden, and would not consider a luxury car for the price of a Saab – Holden cars are favoured by people who have previously bought Holdens, or those after a car with a large engine. Holden buyers are generally quite conservative in their views towards other cars, and would take an exorbitant amount of convincing to even consider another car, especially something that wasn’t locally produced. I was pleased to see a Saab dealership established down the road from my current residence (Saab City, Rose Bay), dedicated to Saabs. This must occur in order for Saab to gain its reputation as an individual prestige brand name.

    Allow Saab employees (designers, engineers, etc) to have as much input as possible into the creation of Saab vehicles. People look at Saabs and admire their Scandinavian style and finesse, and ‘quirky’ yet extraordinarily practical design and functionality. Since GM has intervened, especially in the Saab/Subaru and Saab/Chevrolet crossovers, there has been in increasing integration of standard GM parts into these vehicles. This should not happen – Saab was founded, and has succeeded in being different. Try and keep it as diametrically opposed to other GM vehicles as possible, as they appeal to completely different markets. Saabs are unique, and therefore, in the 21st century consumer’s eye, ‘cool’.

    In terms of fuels, whilst petroleum/gasoline will still be the premier fuel for years to come in terms of performance and popularity, with oil prices as they are currently, there should be viable alternatives. Diesel has proved to be popular in the UK market, yet Australia, whose diesel market has just begin to take off with better refinement techniques, is yet to receive a diesel powered Saab. If this was to occur, engineers should take a leaf out of BMW’s book, and twin turbocharge it (like with the 530d), so to provide a limited gap between the performance of the diesel and petrol models. In terms of hybrid vehicles, whilst a company is likely to receive good press over the implementation of a hybrid fuel/electric motor, this would be ultimately impractical in the long run, with diesel vehicles achieving higher power output and power fuel consumption than their hybrid counterparts. The introduction of the ethanol powered 9-5 has been heralded as a step forward, and time would have to pass to see if this was a success or not. I don’t have access to the sales/cost data behind this version of the 9-5, nor do I know as much about it, but from what I have heard, it has been successful in the Swedish market. This would depend on the availability of the fuel in different export markets. Hydrogen based engines are also becoming of increasing interest in the current consumer trend of eco-friendliness. Should Saab take the path of BMW and Mercedes and look to produce a hydrogen engine, it would have to be more efficient and capable than its competitors, in order to gain a significant advantage over these more traditional prestige brands, thus boost revenue for Saab. This scenario would be similar to the current convertible market in Australia, where Saab outsells the European competition due to a large price advantage.

    Finally, what ever happened to the Saab 9-x? This concept car aroused a huge amount of interest throughout its appearances at various motor shows, with its balance of luxury, power, and most importantly, Swedish practicality. This car would be an ideal model to be put into production, due to those reasons. It is several cars in one, and if marketed correctly, could be a huge success in certain markets.

    Something positive:
    I have thoroughly enjoyed my experiences with Saabs. They are by far the most overlooked cars in today’s automotive marketplace. This is due to both bad luck, and minimal marketing. I believe that if Saab were to follow at least some of the points I have raised previously, it would become a more successful brand, and have a chance at being a serious contender within the European prestige market. When this occurs, Saab will be taken seriously, and as a result, should see both happy consumers, and better profits.

    Yours Sincerely,
    Rob Allison

  57. Responding to the needs and wants of the people is what GM has long done. This tradition should be especially the heart of the future of Saab.
    Many of us, “Saab Fanatics” would not hesitate to purchase the old 900T body style regardless of who manufacturers it.(I personally have owned eight Saabs and working on my nineth).

    GM should recognize that Saab lovers are just like Corvette lovers…we want subtle changes and improvements on an already great car.

  58. George Davidson
    Newtown, PA, USA
    I drive a 2001 9-5 aero and it’s been my only Saab

    Comments on current lineup:
    I think all the Saab styling is fantantastic, even the 9-7 and 9-2. The new 9-5 is great and the 9-3 is simply a work of art. The interiors of the 9-7 and 9-2 are other matters though. The 9-7 seems a bit too Chevy and no effort was made 9-2. The interior is what the driver deals with every day, perhaps the most important part of the car.

    Comments on proposed future:
    AWD needs to be an option, and not just the SUVs. My Aero with 260 lb-ft of torque at the wheels is about at the limit of what you can reasonably do with a FWD car. If Saabs are to become more powerful the top models will need AWD. However with gas prices like they are, the upward trend of hp is probably over. Handling must be stressed though, anything with a Saab badge has to talk to you and tell you what’s going on with the road. Ride comfort and a quiet interior are also important, you have to be able to cruise all day at 100 mph if you wanted to.

  59. Sir / Madam,

    My name is Clive Walker, country – Australia.
    I have the pleasure of owning a 1993 900i (3yrs since purchase) at the moment, having owned a 1986 900 EMS previously for 6 yrs.
    During the time of each car’s possession I have strived to maintain these cars to keep them true to the name and style.
    I currently have aspirations to acquire a pre 2006 95 estate in the future. Why pre ’06?
    It pains me to see how the vision of GM policies in the US are developing publicly. Putting SAAB’s name to MORE SUVs that really do not encompass any of SAAB’s ideologies, and in light of the recent OIL dilemas around the globe, says quite a lot for how the motoring public are thought of. The owners of the now sole product of the GM/SAAB/SUBARU relationship would be confused to say the least. The 97x…. a V8 with a SAAB logo on the front?
    The design of the facelifted 2006 95 is dwindling the SAAB identity.
    If I was to suggest my ideal arrangement,
    GM would be bringing modern manufacturing techniques to SAAB while SAAB would be adding technology to GM.
    Each should be building their OWN vehicles without crossover.
    SAAB has world leading technology to bring forward in the SVC/SCC engine. SAAB AND GM stand to profit enormously if this product is nurtured and developed to success. The fundamental psyche of the ‘motor car’ can be the same for years to come. Hybrid technology is still in its infancy but will develop as competition brings it forward but the SVC/SCC has the potential to be the viable alternative.
    Please GM

  60. Location.
    oak ridge/cookville TN

    cars i’ve owned
    89 900 turbo convertible
    now i drive 98 900 S convertible

    my families owned
    87 900 coupe
    89 900 S coupe
    dad owns now 99 9-3 turbo
    mom owns now 00 9-5 V6 wagon

    Comments on the current Saab lineup
    1. 9-3 is a great car. they look good, dif. different then most cars on the road which is a GREAT thing. i haven’t driven the new 9-3 aero, but it sounds amazing. the new sportswagon looks great. and i like where GM is taking the 9-3. i think that the 2.8 V6T is a great thing, and that there is a lot of possiblity with it.

    2. the 9-5 is always been great. they look amazing, handles amazing, and even though i’ve only driven one of the slower ones, they are pretty fast. keep up the great work with the 9-5 and i love the new look of them.

    3. the 9-2X, i see some problems. when i buy a saab, i want a saab, not a impreza dressed up like a saab. that is just horrible. it doesn’t really feel like a true saab when you sit in it. yes, they are cheap and decent cars, but i wanted a saab, not a wanna-be subaru.

    4. the 9-7X: no. i’m sorry, that was bad. it is pretty much a fancy, dressed up trailblazer. once again, i want a saab, and it to feel like a true saab. i don’t want a monster SUV, i don’t see why these sell. maybe, if it was a much smaller SUV, then that wouldn’t be to bad.

    5. overall, i have to say, i LOVE the 9-3 and 9-5, they both still feel like saabs should. they are great cars, and are fun to drive. the 9-2X could be better, if it wasn’t using a impreza engine and felt more like a saab on the inside. the 9-7X, no.

    Comments on proposed future Saabs (or your wishlist)
    (i’m going to love this…)
    1. WE NEED A SONETT, or a 9-1 if you will!!! i feel that there is a sonett in order. saab needs a true sportscar that can hang with the benz AMG, vette, and big names like that. i think a two seater, leightwieght chassis would be great. weighing barely a ton, and have the new 2.8 V6T engine in it, with a little extra power and either RWD or AWD. i think that it should have the looks of a little bit newer version of the sonett III. that would be a great machine.

    2. 9-2X. i can see this car becoming something really good. IT SHOULD NOT BE A IMPREZA!! i can not stress that enough. people want to buy a subaru, then go buy a impreza, not a 9-2X. keep it as the AWD, that is a great feature. have the interior be more like the 9-3. but still have it in the mid $20K. we need a cheaper car, to get more people to look at saabs. i say leave the boxter 4 and go with a inline 4, but have like a 2.3 or 2.5 turbo. and i think this can be aimed to a younger crowd. i don’t know of to many people around my age, i’m 18 by the way, driving saabs. to many people think they are old person cars, but they’re not!!

    3. 9-3. like i said, this is a great machine. keep up the good stuff.

    4. 9-4X. do i see a hybrid??? maybe using the new E85. that would be great. we need more alternate fuel, and getting a hybrid or E85 car would be great! they are starting to sell a lot of these cars, so saab needs to be there making money with this, too. it can be a mid-size car that comes in a sedan or hatchback. have it a little bigger the the 9-3, but smaller then the 9-5.

    5. 9-5. awesome machine. keep it up. but i do think that the aero needs a standard 6 speed. i don’t think it does, but i might be wrong.

    6. 9-6X. fine… i guess saab does need a SUV, but not a full size one. have it much smaller the the 9-7X, but still able to seat 6 people confortily. DON’T MAKE IT LOOK LIKE THE TRIBECA!! have a mid size V6, maybe a little bit over a 3.0, in it with a decent turbo. saabs are know for our turbos and small engines, we don’t need some big old V8 and follow everyone else.

    I LOVE SAABS!! i loved saabs when they we owned by saab, they did some GREAT stuff. they didn’t follow anyone, but themselves. i loved that. the were different, unique, and great cars. they didn’t look like anything else out there, and they dif. didn’t drive like anything else. at first, i was kinda sad that GM took over saab, but now, they are doing some good things. but they are losing the uniqueness that was the thing that first feel in love with them. they are becoming imprezas or trailblazers or just don’t feel right. let saab enigneers do what they do best, make up some crazy-awesome new design, and put it to work. don’t follow the crowd and become like everyone else. saabs were different in the past, and they need to stay different.

    and this is a great idea, by the way. i hope you listening to what we have to say. there are some really great ideas that i read throughout this thread.

  61. I currently own a Subaru. I’ll switch to a saab 9-5 biopower that can run on ethanol anyday. Just make as many of them as you can and deliver them by the boatload to Portland, Oregon right away please. That’s all I want, nothing more.

  62. Hi GM! Do like this

    In Trollhattan, produce:
    1) The 9-5 + (an eventual Opel/Vauxhall Omega + an eventual, bigger european Cadillac)
    2) 9-3 cab (+ an eventual upcoming GM cabriolet)
    3) 9-4x (+ another GM crossover)
    4) Everything else that doesn’t fit into Russelsheim and Bochum.

    1) The 9-3 SS and SC
    2) Opel/Vauxhall Vectra
    3) Cadillac BLS
    4) Everything else that is produced there today, or that doesn’t fit into Trollhattan and Bochum.

    This will fill the factories’ capacity well, and make both Saab-ists and Opel/Vauxhall-ists happy.

    Thank You.

  63. Name: Saabtroll

    Location: Columbia, MO

    I currently drive a 1998 900S Turbo Coupe, my first car, which was purchased in 2001. This a great car! Everything I expect from a Saab; style, performance, utility, and safety. These four attributes are the essence of Saab in my mind. All Saabs should exude Scandanavian design, turbo-charged power, thoughtful utility, and world class safety.

    Comments on the current Saab lineup

    9-3: The sedan is a good car, perhaps a little bland. The center console needs to be deconstructed, way too much button clutter. Overall, the interior is attractive. In 2006, the 9-3 finally gets the power this car was begging for with the new V6.
    The convertible is great, one of the best in the business. However, verts aren’t halos.

    **9-3 SC: This car is hot!! Style! Performance! Utility! Safety! This car is a home run. The first Saab I’ve lusted after since the 2002 9-3s. I will be watching VERY closely over the next year, and if I like the build quality, I’m buying.

    9-5: Great car, it’s had a good run. It’s due for a redesign. I think the 9-5 would have sold more if people weren’t scared off by the high sticker price. Good move by GM in lowering the MSRP this year, and phasing out incentives. I think the 9-5 is the victim of being good in many areas, but great in none. In a fiercely competitive segment, you can’t charge a premium for “good”. The new center console in 2006 is sharp, very nice.

    *9-2x & 9-7: They aren’t Saabs and do not even warrant comment. I refuse to play nice with this badge engineering. Listen to the consumers! Stop wasting our time with this junk. The sales numbers don’t lie.

    Comments on proposed future Saabs (or your wishlist)

    9-3x: This car was pure gold! Sexy, fast, practical. Like no other Saab ever built, yet it SCREAMED Saab. Cars like this poach the big boy’s customers. Take some risks. Playing it safe with the 9-3 got what? Mediocre sales. The 9-3x has passion! (Oh yeah, offer one nicely equipped for $25,000, plus a halo, 300 hp awd viggen version)

    Roadster(Sonnett): An inexpensive, minimilist, joy to drive. You’ve got a great platform with the Solstice.

    SUV: If you must offer one, go car based, or perhaps a tall version of the 9-3x. Push BioPower, displacement on demand, hybrid, etc..

    Marketing: Less etheral whine & cheese crowd, and more power, emotion, and Euro-edge. Bottom line though, build a sexy Scandanavian, that’s turbo powered, with swiss army knife practicality, at a good price, and you won’t have to worry about marketing. 🙂

    Something positive (not required, but recommended)

    The 9-3 SportCombi is a great first step! Stick to the Saab core values, and generate passion.

  64. Ryan McLean. Salt Lake City, UT.

    I currently drive a 2001 Saab 9-5, my first Saab.

    9-2x: It was a nice idea, there was much room for improvement. If you are to continue using it, give it a Saab interior! However, I think it’s likely a collectors piece now.

    9-3: I sat in one of these at the auto show several years back. People were infatuated and impressed with it. I don’t think people realized how nice Saabs really are. Every time I see one around town I’m struck by how beautiful they really are. This is platform engineering done right! I’m glad to see the Sport Combi and Convertible.

    9-5: I love my 2001. I’ve had it for over a year, and the newness has not worn off. I just recently completed a 7+ hour road trip and it went by in a blink. It might not be the crispest handling car in the world, but it is undoubtedly one of the best touring cars ever, and it’s character around town isn’t half bad either. I’m looking for a car to drive, not race. The looks of the new 9-5 are growing on me, but I’m saddened to see increased cost-cutting. I know on the original 9-5 one of the hallmark features was the contrasting interior — IE mine features a black upper dash and a tan lower dash. This has now been dropped in favor of “dark room” black dash on everything…sounds like cost cutting to me, and I think this is the main infection that Saab needs to fend off. My 9-5 features extremely handy mesh baskets at the bottom of the “B” pillar, it’s my understanding that these were dropped in later years. The point of the “SID” is to have a display high up in the dash where the driver can see it without moving their eyes too far from the road. It was in a good location in the old 9-5, a perfect position in the 9-3SS, and now it’s…in the dash. Again, I can only imagine this is a cost cutting move. When 08 comes around, I would love to see a 9-5 done right, and that essentially means a 9-3SS taken to the jewelers and resized to fit a larger finger.

    9-7x: Lexus, Acura, and Infiniti were able to get away with bolting some luxury features onto Toyotas, Hondas, and Nissans at first — but recognizing that this strategy would not work forever, in time they developed their own, completely unique product portfolios. The 9-7x is a great first SUV for Saab, and the extensive changes made to the platform a good starting point for something great. It would be easy to carry on in this fashion, but after time people start noticing things like the fact that the owner’s guide in the 9-7x looks more like the one out of a Trail Blazer than a 9-5. Which brings me to the next section, my ideal future of Saab…

    Toyota broke the rules by giving America well built cars in a world of planned-obsilescense, then Lexus broke the rules by going up against Mercedes-Benz. Apple computer broke the rules by being a hardware, operating system, software, and consumer-electronic company. Saab has had the opportunity in the past to break the rules and from it have come such innovations as double-redundant diagonal braking systems, headlight washers, side-reversing lights, and ventilated seats. The Saab 900 broke rules with it’s amazing build quality and APC-turbo charging. GM, please give Saab a strong leader and break the rules by giving them the freedom and money needed to build great cars from the ground up on your existing platforms. Saab has one of the most attractive buyer demographics of any auto company out there. Saturn owners might be happy with a Chevy Venture {Uplander} with a Saturn logo stuck on the front, but to keep, and build upon Saab’s demographic, it’s going to take more than a Malibu with a center-mounted ignition and some fancy marketing.

    Want the secret formula to become a world-class european car company? It’s 2 parts VW/Audi (Great history of platform sharing) 4 parts Honda/Toyota (Fantastic designs in terms of durability and build quality) and 4 parts Swedish-influenced, aircraft inspired design.

    NOBODY wants to see Saab go away. Instead of focusing on maximum profit per vehicle, focus on making rock-solid, smart, crisp cars that can hold their own and profits are sure to follow.

  65. Where do I begin, well I start with how I wound up being a saab fan, it started in 2000 at 18 years old when my mother was looking for a car, she had liked the Lexus’s, Mercedes, and Porsches, but I being a aviation fan had came across a car company with a aircraft heritage, being Saab. Plus having been in a serious accident with my mom in her previous car a Volvo S80, safety was a priority. If your wondering why she had not just got another Volvo, well having been in that type of accident and then be in the same type of car, it just felt uncomfortable (maybe a superstition thing). Going back to my story, we went car shopping and she had fell in love with the Lexus line, but with convincing (I can be convinicing trust me!) I got her to a saab dealership to test drive a 2000 9-5 aero. When I saw it I was amazed at the design, features, power, and the coolest thing the key placement IN THE MIDDLE. Anyhow she ended up driving it and not liking it (saying it was too guyish), but I fell in love with it and convinced her to get it (like I said I can be convincing). It was a selfish act, but I sold her and in the end she started to warm up to it (kind of). Having a Saab, many friends and family were dumbfounded, they never heard of it, and were skeptical. When they entered the first thing everyone had noticed was the key in the middle (freinds went crazy over it). People SLOWLY started comparing our car with the Volvos and Bmw’s they drive and it was becoming a familiar name within our family. Later on I went off to university and she decided to give me the car (she ended up getting a Lexus). The 9-5 Aero at 19 years old was a fun car, fast , safe, key in the middle, turbo power. I had it for two fun years and it had grown on me. People knew me as the saab man. Though being a great car it had its downfalls, front wheel drive I never did like (everytime you take a turn and press the gas the wheels would always spin, espeacially in rain), the turbo started to die in 3rd year, and lastly the 4 cylinder engine was just not the right engine for the car (put 4 friends in and feel the power just die).
    Now that is how it all started so lets get to the present. I will be finishing school in the spring, have a job position waiting, and therefore will be car shopping (saab 9-3?) around March 2006.

    So the PRESENT LINE, what do I think?

    The 9-2: (hate), let me expain the car looks like a subaru with a higher sticker price? Why not just buy a subaru?, If your going to copy a car then a least change the style (Interior is downright WRONG!), but lets come up with constructive solutions. The WRX platform is a solid platform, change the style more saabish and redo the whole interior (9-3) and the car should be okay. Love the AWD touch.

    The 9-3: I have always loved the 9-3 (the viggen was my dream car), I love how you put a V6 (finally). Constructive solutions for the 9-3, maybe improve the handling (BMW level), offer AWD. And Car and Driver magazine you just lost a reader (last place? How much did the others pay you!).

    The 9-3 Sport Combi: Nice addition! Where’s the AWD though!

    The 9-3X: Why God , WHY! I loved the whole concept, the style was truly a Saab. Michael Mauer you should of pushed this more!

    The 9-5: Mr. Lutz its time for a new version, not just a facelift. BMW got there new design, Audi has that new design (large grill very nice), Lexus has there new design philosophy. Now its Saabs turn (let others start to take notice, YOU MUST GET THE NEW GRILL RIGHT, BIG IS SELLING) I had came across a picture of a blue colored concept saab with an agressive nose, round headlights, and a v-shaped hood that dipped down into the grill (why not this type of look?)

    The 9-7: Another gas guzzling SUV! Constructive solution, redo the interior like a saab not like a trailblazer, my grandparents have an envoy and being inside the 9-7 I did not notice the difference, although they did pay less. The exterior is not bad though.


    Bring the 9-3X to the market, and look at Volvo for now, for guidance. They have that small C30 and that XC50 (x3 competitor) on the way, take notice before its too late!

    Dealership Issues:
    Mr. Lutz, one critical area that is killing the whole Saab experience is the dealerships, You purchase a Saab at a Saturn dealership. BMW drivers, Volvo drivers, Audi Drivers all have there own dealerships and therefore are taken seriously, you as a consumer feel confident dishing out $30, $50,000+ Cdn for a vehicle that offers that level of prestige, luxury, the whole experience. Saab on the other hand is sold with Saturn’s (allot of my freinds would always ask me if they are the same car company, do they share parts!) Mr. Lutz how can you get Saab to be taken seriously, when Saturn springs to mind. They must be seperated (restructuring). Then you could focus on new lines 9-4, Sonnett concept etc..

    Definition of Saturn: Soccer dads and moms, need a car that gets from point A to point B safely. They are conservative spenders.

    Defintion of BMW: Big spenders, succesfull (family & careers), car fanatics, up to date wih the latest technology (Ipods), sporty (drivers). They drive because of the enjoyment of the road, the and the status symbol that follows.

    Definition of Volvo: More conservative with there spending, but still pamper themselves. Safety is a priority (family dedicated), and are succesfull (family & careers). They drive in style and self confidence (status symbols do not appeal to them).

    Definition of Saab: A saab is suppose to fit in between a BMW and a Volvo. They are safe yet sporty, they are a status symbol without the overdoing part (tastfull, not in your face), they are unique and stand out. Saab. Independence on your terms.

    Well I dont know what else to say, but you have your work cut out for you so I wish you the best.

    Michael G Bonita
    Ontario, Canada.

  66. Location: Atlanta GA

    I currently own a 1999 9-3 Convertible and a 1985 SPG.
    In the past I’ve also owned an 87 900 and an 89 900S.

    I feel that GM has no idea just what to do with SAAB and it just leaving it out there to “twist in the wind”. At one time SAAB was a marque known for innovation, now it’s been made over into a marque made of focus groups.

    While I definitely agree that SAAB needs to have a broader range of vehicles, I’m not so sure that a majority SUV is the best idea at a time when fuel prices and supply are generally precarious.

    While in Australia I drove several rear drive Holden sedans that I’d think could be easily adapted by SAAB to fit into their model range.

    SAAB also needs an “image” car. Something that stands out from the crowd. I’m aware of talk to badge engineer a Solstice into a Sonett, but why not take the current 9-3 convertible… leave it “B” pillarless add a perm hard top and sell it as a coupe? Most of the work is already done and it could be ready to ship in no time. Call it the “NINE C”.

    Take the Monaro thats already being sold as a Pontiac, let SAAB develop a twin turbo V6, and a face lift.

    Diesels. If VW and Mercedes can make their diesel versions run on US diesel, there’s no reason why GM can’t as well. Give us turbo diesel options across the board.

    An entry level 9-1 priced in the high teens would also give a boost.

    Ford has been able to keep Volvo and Jaguar fresh, Daimler has been making some progress with Chrysler, why can’t GM get it together?

    I’ve been and will continue to be a faithful SAAB buyer, as long as there are SAABs to buy.

    Jonathan Baldwin
    Atlanta GA

  67. Name: Ted Yurkon
    Location: Chardon, Ohio, USA

    I currently own/drive a 1997 Chevy Cavalier, a 2001 Pontiac Aztek, and a 2005 Chevy Silverado.
    I also own 5 SAABs, 1 1964, 1 1965, 3 1966, none yet drivable.
    In the past I owned a 1966 SAAB sedan (used), a 1969 SAAB 99 (new), a 1973 SAAB 99 (new), and a 1975 SAAB 99 Wagonback (used).

    Comments on the current Saab lineup:
    The 9-2X was a mistake. I like and respect Subaru, but I want more Swedishness/SAABness. Something that carries the soul of SAABs of the past, especially the 96.
    The 9-3 series is just great, especially the SportCombi (glad it’s not a 3 or 5 door).
    The 9-5 series seems good, but too big/luxurious for my tastes.
    The 9-7X is okay, I understand the need for one. This is one type of vehicle where I don’t mind some badge engineering. It just fills a gap in the range.

    My wishlist:
    An entry level SAAB, one high on quality though, just without the unnecessary frills. Something in the size range of a 9-2X, but a real Swedish SAAB. This car should be a giant killer, like the old 96 was, with handling as good or better than the old 96.
    A Sonett replacement, even if it’s rear wheel drive. With a high performance turbo 4.
    A BMW beater. My brother has a 2004 BMW M3. In all the miles I have shared with him in the car, I have yet to hear one rattle or squeak. This is a card designed for performance, with a minimum of frills, a real driver’s car. I think SAAB could make a 9-3 that beats it on the road though, even with front wheel drive. I don’t buy into the argument that real performance cars must be RWD. The argument might work for rear/mid engine cars, but I don’t buy it for front engine cars, except maybe for the simple ovals of NASCAR, but not on the road. A turbo 99 won the Showroom Stock A championship in 1979. Although it was slower in the straights than a quasi-works Porsche 924 and the Datsun 280Zs, it was FASTER in the bends.
    I don’t need/want a 3 or 5 door. My 75 Wagonback was a great hauler, but that massive 3rd door was nothing but constant squeaking, and the handling was not at all SAAB-like. The 73 sedan was still a great handling, quiet car, except in the cold when the dash buzzed. Make a hatchback if you must, but I think the SportCombi is a MUCH better way to go.

    Something positive:
    Back before 1967, I remember driving by SAAB dealers and dreaming of the day I would own one. I would often stop just to take a test drive. When I finally got one, I sat in it for hours on end, just because it was such a thrill to own one. It was a simple car, but high in quality with a touch of class, and the best handling car I have ever owned. I don’t have room to iterate all of my experiences on the road with this car, but no other car has equaled it. Please GM, let SAAB engineers make another car that re-kindles those feelings, but no badge engineering please.
    I have started feeling optimistic, that this might happen, that GM has seen the light. I hope so.

    Regarding advertising campaigns, I’ve never seen a SAAB TV commercial that I thought was great. Maybe you try to make them too educational about what SAAB is. I think you should make SAAB look like fun and excitement in the commercials, like the current Nissan ad with the man singing “Take me for a ride in your car, car…”, with the car changing colors at every turn, while he just enjoys the excitement of driving it. Let the dealers educate buyers in the showroom. Use the ads to entice them into the showroom.

  68. Name Pavel Slutsky
    Location Saint-Petersburg, Russia
    I currently drive 1989 Saab 99…and have owned 2 Saabs (1998 9-5).
    Comments on the current Saab lineup.
    Personally, I’m very happy with 9-5, although I think the facelift didn’t do the car much good. Obviously, it needs replacement.
    9-3 SS and SC are quite good cars, but almost definitely overpriced. The interior materials, cheap plastics, cabin build quality and overall quality leave much to be desired. Just touch the back of the ceiling, where it joins the backscreen. For other quality issues to look at it would be good for GM to read reviews at Edmunds. Please, note comments about the Stereo! However, it’s a good example of smart platform-sharing. Being an Opel through and through, it gives a Saab feel.
    9-2x could be a very good effort if done properly. Still, I was very much looking forward to cooperation between Saab and Subaru and regret this split-up.
    9-7x is the worst in the current line-up. The whole idea to me seems completely wrong. Those who leave Saab for a SUV rarely buy a Trailblazer, I’m sure, and a research would show it.
    Comments on proposed future Saabs (or your wishlist).
    1) If Saab has to make a SUV (and perhaps it does), this should be a DIFFERENT approach to SUV: either a 3-door, or a hatch instead of combi, or a sport body on an AWD. You name it. With an innovative or at least fresh idea the break into this new segment could be much more successful.
    2) Saab needs an entrée-level car much more, than SUV. At least for the European market. Something to compete with BMW 1, maybe a hatch.
    3) A sport coupe, new Sonette, would be a dream car, of course
    4) New 9-5 by 2009, which would be ahead of competition.
    5) 9-3 could last for another 2-3 years and than needs replacement for a better made car. Replacement, not a facelift!
    Something positive (not required, but recommended)
    To understand Saab market first of all you need to understand why people buy and stay so loyal to these cars, and than build upon your strengths. So far you’ve been studying why people switch to other brands and trying to catch up. The result is the loss of focus. Concentrating on those features, that make Saab so special, is the key to success. You know these features.

  69. Name: Eric Williamson

    Location: Tennesee and North Carolina

    Saabs: 1999 9-3 Viggen, 2000 9-3 Base, 1999 9-5 SE

    Current Saab Lineup: I love the 9-3SS. After seeing the 9-2x in person, it is very impressive and certainly stands apart from the WRX. I can’t say that I’m sad to see it go, however, and have alot of confidence that Saab can replace it. The 9-5 is a nice car, although I haven’t seen the new one yet, I’m sure it is a step forward in many ways. I am sympathetic to the angst regarding the commonality with other brands in the interior look and feel. The 9-7x is certainly the best looking SUV on the road,and though I understand the need for it, I hope the next iteration will be more Saab. Last but not least the 9-3SC is my favorite, and someday I hope to add one to my collection.

    Future Saabs: The rumors of the 9-3x crossover are very interesting and I think that it would fill a large void in Saab’s offerings. I do however, have reservations about the rumors regarding the next gen 9-3SS. I realize that the need to compete against Audi, BMW, etc., is the driving force behind alot of the decisions that are made, and that responding to the marketplace is probably more even important. It seems that no car touted as a sports sedan can be successful in the eyes if the Auto Media or even the buying public if it doesn’t have AWD, a V6, and more horsepower than the next guy. Being young, 30, I understand the appeal of these things, but being old, 30, I also understand the value of compromise. I have a friend who has owned two BMW M3’s, an Audi S4, and a Mitsubishi Lancer Evo VIII. My 1999 Viggen is comparable in performance and actually better in some real world situations like highway overtaking, it gets 35 MPG on the highway compared to 25 MPG for the others, and has very respectable handling. However, my friend would not own one because its FWD, which it seems to me gives it alot of its advantages. While Saab could easily design vehicles that would compete on the track with these others, how much do we lose by going down those roads. Of course selling cars is what Saab has to do, so maybe they have to. I guess my beef is actually with the public who want a car that performs at the track instead of car that performs where they drive.

    Positive: Saab has made its name by being smart, let’s keep it smart.

  70. Name — Bill Bartman
    Location — Alexandria, VA USA
    Currently Drive / Total SAABs Owned – Presently drive 2002 SAAB 9-5 Aero sedan, 5 speed, bringing total to eight total SAABs owned. Previous: 1995 9000 Aero 5-speed; two 1990 900 Turbo, 1989 900 Turbo, 1987 900 Turbo, 1986 900, and 1975 99 LE.
    Comments on current Saab lineup
    Extremely satisfied with 9-5 Aero; chose it over Audi S6. I consider existing 9-5 with its unique-to-SAAB, albeit GM Europe-sourced, platform, and true SAAB-engineered engine the last remaining true SAAB. The safe 9-3 would be moderately acceptable despite it’s engine’s GM Europe-sourced aluminum block, but because of the car’s overall poor quality including being first known SAAB without first-rate comfort seating, I likely would choose similarly equipped Audi instead, or Alfa Romeo if it reemerges in US market. Would never consider the slow-selling 9-2X, either in its SAAB guise or as a Subaru Outback/WRX. While I respect Subaru, I have driven and inspected the brand and rejected its products largely because engine quality is only average. Driving the all-new Subaru Legacy GT led to my judging it lacking in materials, handling, and engine performance. Although Subaru is one of only two Japanese car manufacturers I respect — the other being Mitsubishi — I am happy its SAAB partnership ended. Manufacturers such as Lancia and Alfa Romeo are historically the best SAAB partners. The original Lancia collaboration 9000 Turbo was a car seven years ahead of its time. See below for more on partnerships.
    Comments on proposed future Saabs (or my wish list)
    GM’s recent cancellation of SAAB-Alfa Romeo premium platform collaboration was a tragic mistake. The cancellation ended any possibility of my purchasing future SAABs after the 9-5 ends production, unless SAAB is sold to Chinese investors, to Renault, or to another acceptable manufacturer such as Porsche. However, I do not expect to continue to purchase SAABs if production of SAAB-sourced, SAAB engineered engines ends. While many of my SAAB loving friends have already left the brand, I very likely will eventually purchase the redesigned 9-5 as an off-lease 2006-2008 Aero 5-speed, so that I may continue to drive a “true SAAB” for many more years to come. GM public statements regarding past SAAB engine sourcing from Ford, Triumph, and others miss the fact SAAB in the late 1960s copied Triumph’s in-line four cylinder design and continued refining that engine to the world-class 9-5 four-cylinder motor. Today, a SAAB is as inseparable from its fast and durable Swedish engine as is an Alfa Romeo from its silky smooth, if often troublesome, Italian-made V-6. When I sold my 1995 9000 Aero in April 2005 at 200,000 miles the car operated at peak efficiency, burned no oil, retained full compression, and was as fast and smooth as when new. I fully expect the Ukrainian immigrant who purchased my former 9000 for US$3,000 to get at minimum 100,000 more miles with continued care. With Volvo four-cylinder engine manufacturing largely ended, SAAB today makes the world’s finest four-cylinder engine – and arguably the world’s finest engine. I WILL NOT purchase a SAAB with a GM engine. I also WILL NOT Purchase a rear-drive SAAB; only front-wheel drive, with all-wheel drive acceptable. Finally, the 9-7X should never have been built. US market reception confirms this statement.
    Something positive
    Please note I bear GM no animosity. I do bear the Wallenberg family animosity for selling SAAB, as should GM. The absolute inappropriateness of GM’s SAAB ownership has been a massive negative for both entities. I travel frequently to Europe and fully agree with friends and market sentiment there that GM ownership diluted SAAB. Lost technical interaction with SAAB aircraft and Scania was worsened when GM strongly reduced SAAB’s technical group – the auto industry’s most talented engineers. GM mistakenly believed it had comparable engineering talent in-house; it did not. Even if my preferred Renault assumes ownership, failure or inability to rehire at least some of the lost talent may make resurrecting SAAB impossible. Therefore, SAAB’s best chance may lie in investment from financially strong Chinese owners. Positive news at the moment is The Wall Street Journal reporting on the progress of Mr. Jerome B. York, representing investor Kirk Kerkorian, to join the GM board of directors. Mr. York almost certainly would drop GM’s SAAB portfolio. That would be extremely fortuitous for both organizations, ending GM’s SAAB financial losses while allowing SAAB to cease its devastating period of brand dilution.

  71. Name — Bill Bartman
    Location — Alexandria, VA USA
    Currently Drive / Total SAABs Owned – Presently drive 2002 SAAB 9-5 Aero sedan, 5 speed, bringing total to eight total SAABs owned. Previous: 1995 9000 Aero 5-speed; two 1990 900 Turbo, 1989 900 Turbo, 1987 900 Turbo, 1986 900, and 1975 99 LE.
    Comments on current Saab lineup
    Extremely satisfied with 9-5 Aero; chose it over Audi S6. I consider existing 9-5 with its unique-to-SAAB, albeit GM Europe-sourced, platform, and true SAAB-engineered engine the last remaining true SAAB. The safe 9-3 would be moderately acceptable despite it’s engine’s GM Europe-sourced aluminum block, but because of the car’s overall poor quality including being first known SAAB without first-rate comfort seating, I likely would choose similarly equipped Audi instead, or Alfa Romeo if it reemerges in US market. Would never consider the slow-selling 9-2X, either in its SAAB guise or as a Subaru Outback/WRX. While I respect Subaru, I have driven and inspected the brand and rejected its products largely because engine quality is only average. Driving the all-new Subaru Legacy GT led to my judging it lacking in materials, handling, and engine performance. Although Subaru is one of only two Japanese car manufacturers I respect — the other being Mitsubishi — I am happy its SAAB partnership ended. Manufacturers such as Lancia and Alfa Romeo are historically the best SAAB partners. The original Lancia collaboration 9000 Turbo was a car seven years ahead of its time. See below for more on partnerships.
    Comments on proposed future Saabs (or my wish list)
    GM’s recent cancellation of SAAB-Alfa Romeo premium platform collaboration was a tragic mistake. The cancellation ended any possibility of my purchasing future SAABs after the 9-5 ends production, unless SAAB is sold to Chinese investors, to Renault, or to another acceptable manufacturer such as Porsche. However, I do not expect to continue to purchase SAABs if production of SAAB-sourced, SAAB engineered engines ends. While many of my SAAB loving friends have already left the brand, I very likely will eventually purchase the redesigned 9-5 as an off-lease 2006-2008 Aero 5-speed, so that I may continue to drive a “true SAAB” for many more years to come. GM public statements regarding past SAAB engine sourcing from Ford, Triumph, and others miss the fact SAAB in the late 1960s copied Triumph’s in-line four cylinder design and continued refining that engine to the world-class 9-5 four-cylinder motor. Today, a SAAB is as inseparable from its fast and durable Swedish engine as is an Alfa Romeo from its silky smooth, if often troublesome, Italian-made V-6. When I sold my 1995 9000 Aero in April 2005 at 200,000 miles the car operated at peak efficiency, burned no oil, retained full compression, and was as fast and smooth as when new. I fully expect the Ukrainian immigrant who purchased my former 9000 for US$3,000 to get at minimum 100,000 more miles with continued care. With Volvo four-cylinder engine manufacturing largely ended, SAAB today makes the world’s finest four-cylinder engine – and arguably the world’s finest engine. I WILL NOT purchase a SAAB with a GM engine. I also WILL NOT Purchase a rear-drive SAAB; only front-wheel drive, with all-wheel drive acceptable. Finally, the 9-7X should never have been built. US market reception confirms this statement.
    Something positive
    Please note I bear GM no animosity. I do bear the Wallenberg family animosity for selling SAAB, as should GM. The absolute inappropriateness of GM’s SAAB ownership has been a massive negative for both entities. I travel frequently to Europe and fully agree with friends and market sentiment there that GM ownership diluted SAAB. Lost technical interaction with SAAB aircraft and Scania was worsened when GM strongly reduced SAAB’s technical group – the auto industry’s most talented engineers. GM mistakenly believed it had comparable engineering talent in-house; it did not. Even if my preferred Renault assumes ownership, failure or inability to rehire at least some of the lost talent may make resurrecting SAAB impossible. Therefore, SAAB’s best chance may lie in investment from financially strong Chinese owners. Positive news at the moment is The Wall Street Journal reporting on the progress of Mr. Jerome B. York, representing investor Kirk Kerkorian, to join the GM board of directors. Mr. York almost certainly would drop GM’s SAAB portfolio. That would be extremely fortuitous for both organizations, ending GM’s SAAB financial losses while allowing SAAB to cease its devastating period of brand dilution.

  72. Name: Patrick Burtzlaff

    Location: Indianapolis, IN USA

    Current and only Saab: 2003 Saab 9-3 Vector(manual).

    Comments on the current Saab lineup: I am a fan of the 9-5 and 9-3. I think the 9-3 SportCombi is a great addition especially with the V6 turbo.

    Comments on proposed future Saabs (or your wishlist): AWD. I want my next Saab to be AWD but not necessarily an SUV.

    Something positive (not required, but recommended): After many VW’s, I finally found Saab. After 2 years, I have not regretted buying this car for an instant.

    Some reasons: safe, fun-to-drive, solid feel which all points to ‘thoughtful design.’ When I read some literature on how important Saab felt the door handles were to the car, I knew this was a great car. In fact, recommended a 9-5 to my Mom. After experiencing the car and the dealership (Saab of Fishers), she purchased one.

    Something negative: Please improve the sound systems. Such a high quality car deserves a decent, full sounding system without rattles.

  73. Name: Brendan

    Location: Sydney, Australia

    I currently drive:
    -1989 900 Turbo (Everyday)
    -1978 99 Turbo (Weekend)
    These are the only Saabs I have owned to date.

    Comments on the current Saab line-up:
    I like the current line-up of Saabs but my main concern with the 9-5 and 9-3 are their reliability. My local Saab mechanic advises me that the best Saab to buy is the last of the 9000 anniversary, for a late model. The 9-3 and 9-5 have problems, with the 9-3’s starting to crack firewalls and the well know problems with the 9-5 and oil sludge.

    9-2x: Good as a bridge car.
    9-3: Nice car but I don’t think it looks enough like a Saab, how bout a 9-3 hatch (and the SportsCombi isn’t a hatch)
    9-5: This car look like a Saab and I wouldn’t hesitate buying one if it wasn’t for the oil sludge issue.
    9-7x: Bring it world wide. This car would sell, Volvo, BMW, Mercedes, Porsche all have a four wheel drive’s that are selling. Don’t worry about fuel costs, people who will buy the 9-7x won’t.

    Comments on proposed future Saabs:
    9-2x: At the moment the ‘hot hatch’ market is a huge market, you did well with the 9-2x in America why not make a Saab engineered one and sell it world wide?
    9-9x: Back in the day Saab used to have cars that stunned the world, e.g. 99 Turbo and the 1985 900 Aero. How a about another car that will do the same? Twin-turbo V8? I recommend people in Sweden for this.

  74. Name: Ian

    Location: Hull, England

    I currently drive:
    9-5 2.3t SE Estate

    Previously owned:
    9000 2.0 16T

    Saab has had a history of thinking differently and producing what appear to be quirky designs, but on driving the products, the logic becomes apparent.

    I can think of another company that produces ‘quirky’ products, that flies in the face of the mundane mainstream, and also, like Saab, tends to hide it’s light under a bushel.

    I suggest that GM arrange a visit to Apple computer, to talk to Steve Jobs, to see how to turn around a company that produces ‘niche’ computers now generally recognised as safe (no viruses), secure (much more so than Windows), fast and a fantastic combination of form and function, with an operating system years ahead of Windows. Apple sales up 46% year on year. Oh, then there’s the iPod. Go on GM – do it.

    Current Line-up:

    I can’t comment too much, although the facelift 9-5 is growing on me. The whole range needs some proper Saab design branding to achieve a cohesive family look, something individualistic and not boring ‘me too’.