UK sales record smashed!!

Congratulations to all those Brits snapping up Saabs this year. It seems like all those favourable diesel mileage concessions are doing wonders for the bottom line, in terms of sales volume at least.

The longevity of Saabs as noted in this press release provides a nice counterpoint to the recall notice (see below).

Saab Smashes All-time UK Sales Record

Saab Great Britain Limited has today – Wednesday 28 September – surpassed all previous sales records for the Swedish premium car brand in the UK, by selling over 20,500 cars so far this year, an all-time record high. Saab’s previous sales record, for full year 2004, at 20,294 cars, was exceeded this morning, with over three months of new car registration counting for 2005 still to go.

Since official sales first began in the UK in late 1960, over 415,000 new Saab models have attracted British buyers, with the majority of these cars still on the road; the life expectancy of a Saab being far higher than the average car.

Saab’s full year sales for 2005 are on target to exceed a record 27,000 units, ensuring the Swedish brand remains the UK’s fast-growing premium car marque for more than eighteen consecutive months.

Saab Great Britain’s Managing Director, Jonathan Nash said today “I am delighted to have smashed Saab’s previous sales record so soon in the year. Although we won’t have the final September sales figures for another week, I am confident that we will exceed our all-time monthly sales record as well!”

Nash continued “the final quarter of 2005 looks particularly exciting for Saab with the arrival of the all-new 9-3 SportWagon, plus the new 2.8-litre V6 9-3 Aero performance models, and of course the extensively revised 2006 9-5 range, which arrives here in November.”

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  1. If they keep this up, the UK will soon surpass the states as Saab’s most important market…how depressing is that for us americans? I guess I already knew that collectively as a nation we have no taste, but damn.

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