Sales figures are in and if you live in Detroit and notice a whole bunch of chairs going unused for the next few days, well relax. It’s just that your automotive execs have just had their asses chewed out all through September.
Yes folks, sales numbers for September are in. The worm has turned. The sun has gone down. Whatever you were fearing has come to life and the elephant in the corner of the room is fighting it for full custody of the big screen inside your head.
GM has officially bitten itself on the bum. All that remains is to see whether or not it’s actually noticed. Saturn and Hummer were the only GM brands to record a rise in September. All the others, led by Saab, took a freefall into red territory after the carrot that was the Employee Discount Scheme became the two-headed stick of low inventory and sales-brought-forward.
Here are the numbers from Saab’s perspective for US auto sales in September.
9-2x – 96 vehicles sold, compares with 316 in Sep 2004.
9-3 – 1145 vehicles sold, compares with 1933 in Sep 2004.
9-5 – 610 vehicles sold, compares with 853 in Sep 2004.
9-7x – 132 vehicles sold.
OK dealers – what’s the story? Is everyone waiting for the SportCombi? Is it low stocks? Or did GM squeeze out your last quarter business during the summer? Fill us in please.
In somehow-related news, Saab are looking to bolster sales with a concerted ad campaign……..on airline tray tables.
May I be among the first to say that this is not the type of innovation I’m looking for from Saab.