I received this from a Norwegian student named ingvild, via email.
Can we help? I think we can.
I am a Norwegian master student in Industrial Design Engineering at the Norwegian University of Science and technology. At the moment I am doing a specialization course where I look on products as manifestation of brand identity.
I have written a paper on this subject, which was presented at the Nordcode Thesis Basics Seminar in Helsinki in October. I am now starting a practical project based on the findings in the paper where I will design a pulk that speaks the “Saab language”.
In that regard I am researching Saab, its core values, design heritage, design cues etc… In doing this I have enjoyed your web site.
Do you know if any of the core values of Saab have been deliberately transformed into explicit design cues? (like i.e. the broad shoulders of the volvo communicating safety)
thank you very much.
I’m sure your thoughts would be welcomed in comments.