Launched June 30, 2005, LOGO finally provides the powerful medium of TV to gay advertisers who could previously choose only between print, online media and (more recently) satellite radio……
…..Subaru never took a liking to online advertising, but was sold on satellite provider Sirius Radio’s gay channel, OutQ. It also agreed to a product placement on Showtime’s “The L Word” in 2004. For the new TV ads, the car maker had to double its gay advertising budget (it does not reveal spending figures), but the opportunity was ripe as competition increased dramatically: Mitsubishi, Volvo, Jaguar, Toyota, Saab, Volkswagen, Cadillac, Scion, Saturn, Mercedes, and others now seek gay drivers — compared to just Saab in 1996.
Like Jerry used to say…..“not that there’s anything wrong with that…”
Whilst I’m not one of the target market for this type of advertising, I’d like to see the ads that were targeted this way. In truth, they’re probably a lot of the usual Saab ads we see all the time. My Gay-dar is virtually non-existant so it’s not like I’d notice. Now that I think about it, I could see the Saab vs Steroids ad appealing to some who were that way inclined, however.
And let’s face it, the Saab showrooms are always very neat.
If anyone’s got any gay-specific Saab ads, then please let me know.