Saab had big plans several yours ago with a slew of new models in development when the financial plug was pulled by the powers that be. From today’s story in the Detroit News you could imply that the finances are well and truly taken car of now and it’s all systems go for the future…..
Saab plans to expand its lineup by at least two more models, double its U.S. sales by decade’s end and raise awareness of the brand through advertising, top Saab officials said Thursday.
The aggressive strategy comes as GM takes a more active role in growing its long-neglected European luxury brand and tries to increase its presence in new vehicle categories and foreign markets amid slumping sales in North America.
“I have never ever seen so much enthusiasm and commitment from GM to make us successful,” said Jan-Ake Jonsson, managing director of Swedish-based Saab Automobile AB, who spoke at a Troy Saab dealership about the brand’s expansion plans.
For those of you still wondering about any rumours of a sale of Saab to Ranualt/Nissan, i’d say we can put that idea to bed right about now…..
Although GM is in the throes of a turnaround, Saab officials said the brand will be a priority and that none of its future vehicle programs will be in jeopardy as the automaker sheds costs.
Those future vehicle programs mentioned include an entry level SUV (shall we call it 9-4x?) and a seven-seat SUV (will it replace or accompany the 9-7x?) as well as a possible replacement model for the 9-2x after it says sayoonara in 2007.
I really hope they do a new 9-2 model as the various things that were rumoured about it seemed to echo various parts of Saab’s history. I’d love to see the model range expand, of course, but I’d hate to see it expand with SUV’s only. Some further development in the sedan and hatch areas would be welcome too (IMHO).