Twaddle

Various papers around the globe are reporting that Saab are the arm holding GM Europe back from turning a profit in 2005. All of a sudden it seems that the light’s switched on, and Saab’s the bad guy!

If you’re running a team race and one of your runners is an emaciated bag-o-bones (albeit one with a brilliant mind), then what the heck do you expect? Saab’s future model range was canned earlier in the decade and the little Swede has been hand-to-mouth ever since. The advance orders of the 9-3 SportCombi should be evidence enough that Saab can create demand with it’s own products. If there’s been a lack of interest in the marque in the last few years it’s due to an overly long model cycle and inadequate market resources to get the interest stirred up again.

Read this you vulturous, puerile, pontificating pundits: The cars are fantastic! Every car that Saab builds is a fantastic car to drive. Safe, comfortable and a rewarding daily drive, with more than a hint of excitement if you want it.

Thankfully, with the SportCombi and the new 9-5 starting to make the rounds accompanied by some better marketing, there’s some real opportunity for the future.

In Europe, you can also add an expanded model range over the next few years, taking the available range from 2 current models, to a lineup of 5 different models in the future. Added to the current 9-3 and 9-5 range will be the following: First, the 9-7x, which is being delivered to various European dealerships as we speak. Next will be the 9-4x in X years (insert your own number depending on who you read) and then the smaller, new 9-2. Both of these last two models will also make it to North America too.

All this gives hope for Saab. They’ve cut costs as directed, they’ve certainly got the design impetus to carry good models through to the future. All they need now are properly directed resources, backup and marketing to get the job done.

GM’s continued survival wouldn’t hurt either, though you’ve got to worry when you see a GM engineering entrance test successfuly completed thus:

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Only kidding folks……

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6 Comments

  1. Love the hypotenuese. How does Saab/GM get from here to there? Dzlsabe thinks get more D trucks/cars to market ASAP. The D’s sell well where their offered ie TiDs in Europe and here in the states those DC Sprinters(only come diesel) are hard to find as light and medium trucks that get over 20 mpg city are rare. Worse comes to worse sell Saab to someone (Fiat,Isuzu)that might GAS.

  2. Some the loss is on paper only, this is because swedish rules on how to report. This gives some trubbel when saab is own from the states.

    Info director says that saab most likely will be in black 2006. And that with a rather small extra sales increase. about 10 000 vehicles

  3. I live in Detroit. I’ve known many GM engineers, marketers, etc. They’re really unworthy of your assumption that they even understand the concept of a triangle. What they fail to understand is that if Saab were to, essentially, target each BMW model with a Saab model (not rebadged Subarus, Vauxhalls or Chevrolets) while retaining both a price and safety advantage, they’d be profitable. I’d anticipated that GM would destroy Saab before now, so maybe they’ll get wise, make an investment, stop one plant closure and in a few years have four major car lines (plus the roadster) and (if they must) a couple of SUVs that people who appreciate Saab for Saab might be willing to buy.

  4. Ah Mort,

    “I’ve known many GM engineers, marketers, etc. They’re really unworthy of your assumption that they even understand the concept of a triangle.”

    Champagne comedy, as we say here in Australia.

    OK, you live in Detroit and you’ve known many GM employees, but my question to you is: Do you know Ben Wallace? And was it you that threw the cup of beer at Ron Artest? And if so, would you do it again, knowing that he’d just pick some guy in the stands at random to use as a punching bag? And when is Darko Milicic going to get some serious minutes?

    Other than those probing questions, may I say that I agree. Saab has the potential to take on Bimmer. Always has. People will scoff at the David vs Goliath connotations, but it’s true. All it needs is the investment and the freedom to do so.

  5. Wow! An Aussie who follows the Pistons? Come to Detroit and we’ll drown the bastard in beer. Then ten or so random people will become the Motor City’s next millionaires.

    I just think that BMW is Saab’s most natural competitor. Here in the land of automatic gearboxes, I’ll bet that BMW & Saab are the only two full-line makes with significant manual sales (maybe VW too). Simply put these are the two makes (in the US and Canada)for people who really want to enjoy driving. I don’t see any other makes doing that in the sense that Saab and BMW do it.

    I don’t think that BMW has anything on Saab, except cache. Some believe that front-wheel drive is inferior. I don’t notice torque steer in my 2006 9-3 or 2000 9-5. Could just be used to it. I live in a place that can get a few feet (decimetres or whatever the civilised world call it) of snow in a day or two. FWD can be a good thing. But that’s the only tangible that I think some could argue.

    This is old and you’ve probably heard it, but just in case: You know BMW really stands for Break My Windows. They might retort with the Stupid Arrogant A****** Babies thing, but we obviously aren’t stupid because we drive Saabs. Just because we’re superior doesn’t mean we’re arrogant.

  6. I follow the NBA rather than just the Pistons. It’s good to see them running this year though. I mainly keep an eye on Miami. Growing up I never ever thought that someone with ‘Wade’ as their surname could be famous. It’s just not a famous sounding name for some reason. It lacks that cache you spoke of.

    I’m now claiming Dwyane Wade as a cousin, regardless of my lack of colour or athletic ability!

    My 17 y.o. stepson is a huge Vince Carter fan, regardless of the ongoing heartbreak it causes him.

    My heart lies with Chris Webber though. Please, don’t mention the NCAA or game 7 from a few years ago. The pain’s still too raw.

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