Various papers around the globe are reporting that Saab are the arm holding GM Europe back from turning a profit in 2005. All of a sudden it seems that the light’s switched on, and Saab’s the bad guy!
If you’re running a team race and one of your runners is an emaciated bag-o-bones (albeit one with a brilliant mind), then what the heck do you expect? Saab’s future model range was canned earlier in the decade and the little Swede has been hand-to-mouth ever since. The advance orders of the 9-3 SportCombi should be evidence enough that Saab can create demand with it’s own products. If there’s been a lack of interest in the marque in the last few years it’s due to an overly long model cycle and inadequate market resources to get the interest stirred up again.
Read this you vulturous, puerile, pontificating pundits: The cars are fantastic! Every car that Saab builds is a fantastic car to drive. Safe, comfortable and a rewarding daily drive, with more than a hint of excitement if you want it.
Thankfully, with the SportCombi and the new 9-5 starting to make the rounds accompanied by some better marketing, there’s some real opportunity for the future.
In Europe, you can also add an expanded model range over the next few years, taking the available range from 2 current models, to a lineup of 5 different models in the future. Added to the current 9-3 and 9-5 range will be the following: First, the 9-7x, which is being delivered to various European dealerships as we speak. Next will be the 9-4x in X years (insert your own number depending on who you read) and then the smaller, new 9-2. Both of these last two models will also make it to North America too.
All this gives hope for Saab. They’ve cut costs as directed, they’ve certainly got the design impetus to carry good models through to the future. All they need now are properly directed resources, backup and marketing to get the job done.
GM’s continued survival wouldn’t hurt either, though you’ve got to worry when you see a GM engineering entrance test successfuly completed thus:
Only kidding folks……