Not a Saab story, but definitely interesting. The Dubai Motor Show sounds like it’d be something to behold. From what I can tell, it doesn’t involve the acres of space, not the technology being prepared to dazzle the crowd at the NAIAS early in 2006.
But the cars on display at the Dubai show are all for sale. It’s like a big motoring soukh with some big spending customers coming through the turnstiles.
Want proof? They sold six Bugatti Veyrons during the course of the show. As a matter of fact, the various manufacturers did a total of $US27 million worth of business during the show. That’s a heck of a lot of clams.
All the BMW’s and Minis on show sold out, Porsche did rather well, as did Lamborghini with four sales and even Ssangyong managed to book up eight sales. You get the feeling you’d have to watch where you walk lest you trip over a wad of Arab Emirate Dollars and twist an ankle!
There’s no word on how well GM and Saab did at the show, which is a pity. It reads like GM weren’t actually selling during the show, just showing. Another party missed?
Some of the companies present at the show came to do direct sales or business while others were there to raise product awareness. For instance, GM were at the show to make their presence felt. Says Brand Director for General Motors Gerry Groeneweger, ‘This show gives us a unique opportunity to bring en masse the wide array of GM cars with us. It gave us a chance to tell our customers what GM is all about. We have six brands – Chevrolet, GMC, Cadillac, Hummer, Saab and Opel – all here.’ The GM stand was the biggest, with 32 different models on display including three new concept cars and nine new releases at the show. He adds, ‘The show has been extremely good for us in getting feedback from our customers.’ For them the show continues and the actual business of selling started rolling from the showroom after the event.