US sales data for November 2005 is in and it’s a mixed bag from a Saab perspective. Saab USA sold 2,091 vehicles for November, which represents an 18% drop from sales in November 2004, but it’s also a 56% gain on October 2005 sales, which were a puny 1,340 vehicles owing to stock shortages and a prolonged buyer hangover from the Employee Discount program.
The increased numbers month-on-month tell me that vehicles are starting to make their way on to dealer’s lots again. It may also be reflective of the increased exposure from the Born From Jets campaign over there (is that still running at the moment?). It’s still not enough, though. Really – 2,091 measly sales in a market that big. Saab deserves better.
The model breakdown was as follows:
9-2x – 71 sold (290 in 2004)
9-3 – 1557 sold (1549 in 2004)
9-5 – 215 sold (613 in 2004)
9-7x – 248 sold (0 in 2004, duh)
The total number of Saabs sold in the US this year currently stands at 35,577 so they’ll need a heck of a December to break the milestone 40,000 mark.
Now we just have to wait a week or so until the Brits publish their November figures. Bloody tea drinkers….
Addendum: No specific numbers in, but it seems that Saab had another good month in Canada, where sales are up 20% for the year so far.