Dominate Winter

Mini have to be just about the best in automotive marketing at the moment.  This is a good sample as to why.  The somewhat racy "Dominate Winter" campaign being run by Mini Canada at the moment.

No pictures.  That would be naughty and I’d need to be spanked.

Whipcrack to Jalopnik.

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1 Comment

  1. I agree. I think that Honda always does a great job at this — perfect targeting for their customer.

    Mazda and Ford trucks get the ‘most need improvement’ awards.

    BTW: Just switched to the newer Avantgo client that allows RSS feeds vs. the chopped HTML as before. Trollhattan Saab is lookin’ sweet on my Pocket PC!

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