Just in case you’re thinking nobody reads this….I have around 200 visits so far, in January, from a company called Brandimensions, a company that likes to assess consumer sentiment through conversations happening on websites, forums, blogs etc. I have no idea if Saab is a client of theirs (though they do have a definite leaning towards the automotive industry) and they haven’t returned my mail….yet.
So be warned….Big Saabrother may be watching and may be interested in your sentiments!!!!
Here’s some sentiment they mightn’t like to hear. Mats has sent me a link to a Swedish article in a publication called NYTeknik. Effectively, it seems to be 10 reasons why GM should sell Saab (although I don’t think the author is looking for GM to benefit from the sale so much as Saab).
My rough translation:
1. Saab’s been losing too much money
2. The 9-2x sucks (his thoughts Pete, not mine)
3. The 9-3 is being too watered down with opel parts due to cost cutting
4. The new 9-5 got killed off just prior to rebirth, partly due to the separation with Fiat.
5. The 9-6 got killed off. It took billions in investment to see that Subaru cars wouldn’t fit in GM’s strategy
6. Let’s just say he doesn’t appear to be too fond of the 9-7x
7. GM’s healthcare burden will mean no development dollars for real, new Saab models. (Workers used to retire at 65 to drink beer and die at 70. Now they retire before 60 and play golf on their generous pension until they’re 88)
8. Not sure about this one.
9. Bob Lutz – gives the expression “a lot of chat and little workshop” a face
10. Toyota, Mr Watanabe will “knolla” up to R Wagoners door and by Saab with loose change.
Not exactly gentle, huh? I’m not too sure how accurate his thoughts are here, but there’s an element of truth there. This year’s going to go a long way to telling the story on GM’s continued investment in Saab. There have been some great things happen in the last 12-18 months and I think a couple of his negatives are actually pretty good e.g. the canning of the 9-6x. Let’s see what 2006 brings, eh?
Whilst thinking of future Saabs, one should note that a future 9-2’s competition has been tested en masse at Edmunds. Also, Volvo are wondering about how their entry to the segment should be packaged.
My suggestion: in a pine box.
I think it’s fair to say the 9-3x would have competed fairly well against this car….
It’s also interesting to note that the managing editor of Edmunds, Karl Brauer, owns a Saab Sonett Mk III. Way to go, Karl!! Karl’s blog is here.
The first V6 Aero in Tasmania has landed at our local dealer. I’m booked in for a drive on Saturday morning. Can’t wait!