Now that some of the ice has melted, it’s interesting to see what the press and a lot of other pundits are writing about the Saab Aero-X concept:
Edmunds: Saab Blows The Doors Off With Concept Debut in Geneva – "Saab’s "Born From Jets" marketing campaign appears to be more than just talk. Response to this concept will determine if we ever see any of this on the road."
Carpoint: Saab’s Geneva Stunner – "it was still the undoubted Swedish star of a show usually dominated by Italian or German concepts."
4Car: "One of the most-anticipated concept cars of the show, Saab’s Aero X isn’t, says the company, the precursor to a production model, but a pure for-show car, a brand-building exercise and an indication of a bolder future design direction."
Jalopnik: "Just got back from Saab’s unveiling of the Aero-X concept at the Chateau Parc des Eaux Vives near the Geneva waterfront. Swank digs for a truly hot piece of machinery. Must sleep now."
That Jalopnik piece is really well worth a look. They were actually there at the unveiling and have some great photos. For example, here’s some detail on the interior that we haven’t seen from Saab yet. Go check out Jalopnik’s article by clicking here.
Whilst I’m thinking about the unveiling, here’s a few of my thoughts…..
I’m cognisant of the fact that a few of the bits of information I received about the car were wrong. One can’t be perfect.
First up, it seems like it was much more Anthony Lo’s baby rather than Brian Nesbitt’s. I’m sure Brian oversaw the project, but getting Lo to speak at the gig seemed to be recognition for his hard work on the job.
Secondly, the car seems to be featuring the 2.8 litre engine rather than the 3.0 litre that was mentioned prior.
On the show itself:
How about the opening dance act? Mmmmm.
The car looks fantastic with the lights on. Anyone who bags that headlight setup ought to have their heads read. Bleedin magnificent.
And finally, scripted witty banter rarely works with actors, let alone car execs.
What a fantastic day for Saab. A magnificent new concept. Hope in the air. Blah Blah Blah.
Please build it……..