The US sales data for January 2006 has arrived and I think it’ll be a surprise to some. Many analysts were predicted continued slumping sales but Saab has started the year off with 2,196 units sold. This is a 21% drop from December 2005, however it is a 34% gain on the same time 1 year ago.
Good stock levels? Born From Jets taking hold? Pricing? Could be all three, but I think the new ads are finding an audience and are at least partially responsible for this. All thoughts welcome in comments, as always.
Individual models sold were as follows:
Saab 9-2x – 50 sales (Jan 05 – 205)
Saab 9-3 – 1,541 sales (Jan 05 – 1,139)
Saab 9-5 – 220 sales (Jan 05 – 294)
Saab 9-7x – 385 sales (Jan 05 – n/a)
9-5 sales are still somewhat puzzling and very disappointing to me. It’s my understanding that the 9-5 may get a new advertising push in the next few months. Let’s hope that’s the case as the 9-5 is too good a car to be passed over.
Myself, I think congratulations are in order, so onwards and upwards SaabUSA!