The US launch for the 2006 9-5 was a few weeks ago in Atlanta and the first journo reports from that event are starting to filter through, albeit slowly. I featured the first of these over a week ago. Another has now been brought to my attention.
It’s a recurring sore point for me that the 9-5 doesn’t sell more numbers in the US. It’s a freaking good automobile to drive. The new styling does leave some people cold, but I also know that others have warmed to it. Despite its shortcomings (and there are some – i’ll drive the new Alfa 159 in a few months to feel them out), this is a driver’s car disguised as a gentleman’s ride and at the 2006 prices represents hell-yeah value for money IMHO.
This article is from Dan Wiese of STLtoday.com (St Louis Post Dispatch). It’s more of an introductory article than a test drive. And perhaps that’s Saab’s greatest challenge in selling this car – awareness. Here’s hoping the new ad campaign and some more writeups like this can get a few more peole with the butts in the 9-5’s incredibly comfortable seats.