Not sure if this is the official prize from the Geneva people, but it’s big enough to rate a mention anyway!!! And at the time of writing it’s not even on Autoweek’s own website yet!! Makes sense as it’s on the cover, though (remember, you can download your own copy of the cover too – click here for the pdf).
Congratulations again to Anthony Lo and the design team of this magnificent automobile. The Saab USA press release follows:
The Saab Aero X concept car, which made its world debut at the Geneva Auto Show press days on February 28, has been named “Best of Show” by the editors of AutoWeek Magazine. Highly regarded by automotive enthusiasts throughout North America , AutoWeek is published by Detroit-based Crain Communications and is a sister magazine to Automotive News.
“We are extremely pleased by this important recognition from the expert editors of AutoWeek,” said Jay Spenchian, Saab Automobile USA general manager. “The way the Aero X was welcomed by the world’s press and the public in Geneva has exceeded our most optimistic expectations. No other product in Saab’s nearly 60-year history as an auto manufacturer has generated such massive and positive response as the Aero X. If anything, it demonstrates that the Saab brand has tremendous potential for further development in the future.”
The Aero X concept, which will make its North American debut at the New York International Auto Show press days on April 12, harnesses the power of Saab’s aviation and Scandinavian roots to make a unique statement in performance car design. Conceived as a study to explore future design directions, its innovative features preview the development of an enhanced design language that will inspire future Saab products…..
….."This study shows how the strength of the Saab brand heritage can inspire bold, innovative design," says Bryan Nesbitt, executive director, GM Design Europe. "As we move forward with new Saab products, we will remain focused on carefully cultivating this brand equity in the context of Scandinavian design values."
"This concept shows the exciting possibilities that are open to us as we evolve a more progressive design language for the brand," says Jan Åke Jonsson, Saab Automobile’s Managing Director. "Our designers, engineers and marketers in Sweden are ideally placed to nurture and communicate the unique DNA of the Saab brand. Their work will ensure that future product proposals express core qualities, such as progressive design, sporty performance and emotional functionality, in a way that is specific to Saab."
The Saab Aero X is the latest in a series of concepts from Saab, each accentuating different brand qualities. These include the “four-dimensional” 9X (IAA Frankfurt 2001), the 9-3X Cross-over Coupe (Detroit 2002) and the 9-3 Sport Hatch (IAA Frankfurt 2003).