Remember the post a few days ago where we all pondered the asking price for a run of 999 Aero-Xs??
Apparently Alfa Romeo are going to tread down this route with their sensational 8C Competizione concept car. Autoblog are reporting that Alfa plan to produce a limited run of 500 vehicles.
They’re going to trim back their advertising budget in order to get the job done, figuring that 500 8C’s being driven around the world’s more affluent roads is worth (at least) just as much as a bunch of alluring print and TV ads.
Alfa have a certain amount of brand cachet that Saab misses out on, which would provide a fair assurance that these 500 cars would quite likely be sold before they were even made. Saab don’t have the same exotic drawing power, but it’s still gotta be worth thinking about if you’re a Saab exec, hasn’t it?
Even if it was a slightly watered down version of the Aero-X for road-legality or practicality-of-production reasons, a limited run of THAT particular car would have to generate a fair chunk of publicity and attention as well as making a statement about Saab’s ability to produce an actual production car (rather than a concept) full of Swedish design and performance.
Sometimes the only way to shut the critics up is to shove a product down their throat.