This obviously ain’t Saab-specific, but it’s significant enough for a mention.
It’s no news to anyone on the left side of the Atlantic when I say that the image of the diesel engine in the US consumer’s mind is somewhat ‘smoky’. If diesel is to be accepted there in the near term like it has been in Europe in the recent past, then the public perception of the diesel powerplant needs to be brought up to speed.
Winning a 12-hour racing event in a diesel-powered race car can’t hurt too much, can it?
The car in question is Audi’s R10 TDi and it’s just won the 12-hour event at Sebring over the weekend. It took the honours 3 laps in advance of the second place Lola – and all this despite starting the race in 34th place from pit lane!!!
There were 2 Audis in the field. This was the No 2 car, which assumed the lead about two-thirds of the way through after the No 1 car retired with some overheating issues. Had it stayed cool, we could have been looking at an Audi diesel quinella.
Now that’ll make an impression.
Jay – get Saab USA on the diesel bandwagon. ASAP bruddah!!! Imagine Saab being the first manufacturer out there with a full turbocharged Tri-fuel engine lineup accross the passenger sports-sedan range. Gasoline, diesel and e85 – take your pick, Mr Customer.