A story that’s hopefully an unrequired heads-up for Saab USA and a feel-good story for Fred. Both sourced from Autoblog.
Firstly, news that Audi are preparing a diesel-powered Q7 for release in the US by 2008. Audi are also doing the motorsport prep-work, having recently won the Sebring 12 hour race in a diesel powered R10. Gaining acceptance for diesel engines in the US is going to be a long, rather slow process, but to the winner will be the spoils.
What’s the potential? Well, that’s the story of another Autoblog piece this weekend. They’ve got a post there highlighting five vehicles, all diesel powered, that manage better real-world mileage than the Toyota Prius. Latest figures that I’ve read mention that the darling of the Treehugger set stays on dealer lots for only 8 days. If companies can do the hard yards on selling diesels effectively in the US, the spoils could be considerable.
I’ve been exhorting Saab USA via this site to have a diesel in the pipeline for around a year now. The new low-sulfur fuel regulations come into play in 2007. Here’s hoping they do the right thing, so Fred’s diesel 9-3 isn’t the only one in the country.