I received an email this morning that highlighted some more sales numbers. This time from Europe’s biggest single market and the heart of "the enemy". The raw numbers themselves are very disappointing in a way, but they do highlight the potential for huge growth in the German market.
Saab’s 9-3 sold 238 units in Gemany in February. The 9-5 sold just 82 units. These numbers, as low as they are, actually represented reasonable growth albeit from a pretty small base. The 9-3 is up 26% this year and the 9-5 is up 18% for the year.
Saab added 40 new dealers in Europe in 2005 and are looking to expand that number in 2006, according to Automotive News Europe. They are aiming at doubling German sales over the next three years.
Saab sales in Europe are up 37.5% for the year so far (see SaabKen’s SC post here). If I recall correctly, they sold around 138,000 cars around the globe in 2005. Imagine if Saab could apply that 37.5% growth rate globally over the whole 12 months: they’d be looking at sales in 2006 of around 189,000 units, which is very close to that magic 200,000 figure. A 20% lift globally would still result in a very respectable (profitable?) 165,600 units moved.
It’s amazing what the right product can do, huh? Biopower is moving well in Sweden. The 1.9 TiD engine is a hit in Europe and the SportCombi seems to be pretty well accepted everywhere. Add in some heightened interest from the Aero-X in the US next month and here’s hoping that sustainable growth is achieved.
So Saab, Go!!