There’s good news for sales in the US once again. There’s also some slightly worrying news if you look closer, but mostly it’s good stuff.
Saab sold 2,787 vehicles in the US during February – a rise of 9.51% over February 2005. There’s little other than good news in that figure. That means Saab are up 19% for Jan-Feb over the same months in 2005. Little other than good news there, too.
As always though, the devil’s in the details:
Saab 9-2x: 61 units sold (161 in 2005)
Saab 9-3: 1,969 units sold (1,933 in 2005)
Saab 9-5: 325 units sold (451 in 2005)
Slumping 9-5 sales continue. I suspect that that’s partially due to stocks only just arriving now of the new 2006 model. The launch for 2006 was only a few weeks ago. The 9-5 ad campaign has just begun in earnest, so here’s hoping things pick up from there.
Having already dug and descended already, the 9-2x continues to backfill it’s own grave.
The worrying number for me is the number of 9-3 sales. I know it’s marginally up from the previous February, but with the 9-3 SportCombi in full flow now, I’d expected a more noticable rise reflecting some conquest sales from other brands and particularly small SUV defectors.
You’ve noticed that I left one model out of the data above? The shining light in the sales data for February appears to be the 9-7x.
Saab 9-7x: 432 units sold (0 in 2005)
In the six months the 9-7x has been on sale, this month is second only to December 2005 (466 units), which was assisted by some end-of-year campaigning. The 9-7x seems to be finding its market and the recent spate of 9-7x road tests, all of which were very positive reviews, should hopefully see the trendline continue.
Congratulations again, SaabUSA. Just need to fire up that 9-5 campaign and get the 9-3 models singing.