The 150,000 sales target took a kick in the cohunas with the recent release of UK sales data.
After a bumper month in March, Saab sales for April were down 28% on the year before, in a market that was down 9-1% overall. That’s the first downward month for Saab for some time in the UK, a division who have been kicking goals for over a year now.
Saab are still up 6% for the year.
The Swade-imposed sales target of 150,000 counted on Saab maintaining growth rates in key markets like the UK. Combine this with a likely fall in US figures in the next few months and that target just grew a little more distant. Remember the ‘Employee Pricing’ sales from summer last year? These are going to create some negative numbers this June and July, unless GM pull another summer sales scheme out of the hat.
Interesting times. The cars are definitely good enough to sell in greater numbers. It’s a matter of bums on seats. Saab USA and UK – get to work!