UPDATE: The GM numbers are now in.
The 9-2x – 80 units sold (388 in 2005) – down 78.6%
The 9-3 – 2,144 untis sold (2,190 in 2005) – up 1.7%
The 9-5 – 406 units sold (596 in 2005) – down 29.3%
The 9-7x – 514 units sold (0 in 2005)
As mentioned below, that makes for 3,144 units sold in total, a 2.9% rise in amonth where GM over all experieced a fall in the order of around 7%. A respectable effort, but the underlying passenger car numbers explained below are a flag for a worrying trend IMHO.
These are some early numbers, via Reuters.
Sales up 2.9% over 2005. Saab sold 3,144 units in April 2006 compared with 3,174 in April 2005. I assume that the small percentage rise is therefore due to the number of sales days in the month (there were 5 Sundays in April this year).
Reuters don’t break down all the model sales, so I’ll have to wait for GM’s numbers to get that.
Well, not really. Yes, the percentage number is up, but…..
Reuters do break down sales into cars and light trucks. The 9-7x sold 514 units, continuing it’s steady rise in monthly units sold. This means, however, that passenger cars totalled only 2,630, well down on the 3,174 sold in April 2005. Whilst you’d expect the 9-7x to steal a few sales from the passenger market, I wouldn’t be expecting that many.
Total sales year-to-date are still up 9.1%, but again, it’s all because of the 9-7x. Passenger car sales year-to-date are now down 8.3% for the first four months of the year.
I think it’s time to step up the advertising campaigns, Jay.