Hmmmm, no sales event (part 2)

It had to come….

A few days ago I reported that Chrysler had fired the first shot in the USA summer sales war. GM had vowed not to drop prices in a scheme like the Employee Pricing Scheme of 2005.

Well, they’ve stuck to their guns. But they will be offering incentives this summer in the form of a six-year 0% finance incentive.

Not a bad move, really. I think a continuation of something like Employee Pricing is a little like being hoisted by one’s own petard.

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