It had to come….
A few days ago I reported that Chrysler had fired the first shot in the USA summer sales war. GM had vowed not to drop prices in a scheme like the Employee Pricing Scheme of 2005.
Well, they’ve stuck to their guns. But they will be offering incentives this summer in the form of a six-year 0% finance incentive.
Not a bad move, really. I think a continuation of something like Employee Pricing is a little like being hoisted by one’s own petard.