US customers are now hearing the news that GM are offering a new round of sales incentives – Saab included. Just don’t try and find them.
SaabUSA has diddly-squat about what’s actually being offered, though they have named this mystery-incentive event as the Test Pilots Wanted program, which ends on September 5.
Word around the web is that most of these GM incentive programs for the summer will centre around continuing the 0% financing offer that formed the base of the recent 72 hour sale. The Detroit News are also talking about a $500 cashback on the 2006 9-3 SS and the 9-7x.
The Test Pilots Wanted program has its own microsite, which you can view here. One of the groovy features of the microsite is a compare box, where you can line up several carefully selected features of your chosen Saab against its carefully selected key opposition.
Free tip for Jay: “Test Pilots Wanted” doesn’t roll off the tongue anywhere near as nicely as the plain old “Pilots Wanted” promo in the UK. I, for one, can’t figure out what the addition of the word “Test” does to make this campaign any more relevant than the UK one. If you’re going to make it more awkward to say an read there should be a real reason as to why.
Call me picky.