Interesting point emailed to me by Jochen about Saab sales in Germany for January to May 2006.
As we know, Saab sales were up 15% for the period, which was good news. The surprising news that I didn’t notice in the stats, was that the 9-7x had sold 45 units for the period, outselling the Volvo S80, and the 9-7x isn’t even officially sold in Germany!
From a GM Europe press release:
General Motors’ luxury brands, Cadillac, Corvette and HUMMER, performed well…..
Saab isn’t counted by GM as one of their luxury brands.
Gaywheels label it as one, however. And what’s more the 9-3 range is one of the most checked out vehicles by the LGBT community, the Saturn Sky being the winner in that regard.
Revealing for the first time specifically which vehicles the LGBT consumer is considering, Gaywheels.com released a list of the 10 vehicles most researched by LGBT car buyers.
While Saturn’s newly introduced sport coupe topped the list, the Toyota Yaris, the Dodge Caliber, the Volkswagen Jetta, the Audi A3, the Saab 9-3 and the Toyota Prius were also among the top 10 gay-favorite automobiles…..
….LaMuraglia said the data also challenges the generalization that the LGBT community is only interested in luxury vehicles. Only two luxury brands, Audi and Saab, were among the top 10.
They’re not high luxury, but they’re certainly not regarded as garden-variety here in Australia, where the cheapest 9-3 Linear will cost you $40,000.
Perhaps this segment-identity issue is one that hampers the flattened US market?
Non Saab related:
I’m sure Toyota’s rock solid rep for reliability etc hasn’t been effected one iota from this:
Toyota to spend millions on Tundra recall (Autoblog)
Or this (unrelated), via Automotive News email alert:
Local Japanese police have brought a criminal case against three current and former Toyota Motor Corp. officials on suspicion they delayed filing a recall report despite knowing of a vehicle defect for about eight years, Toyota said on Tuesday
And finally, a fantastic Saab O The Week picture, sent in to me by Adrian from San Francisco….