The whole Cadillac-in-Europe thing is still getting my goat. It’s really annoying to hear of developments at Cadillac, of which there are a few doing the rounds at the moment (a coupe for example), whilst Saab hasn’t featured on any of the news services for some time now.
I took a quick look at a Caddy STS-V review at Autoweek this morning. I think this picture should sum up my thoughts on Caddy pretty well.
Now, the STS-V isn’t available in Europe but GM want to grow Cadillac in that market so I think it’s fair to be taking a look at what they want to push there eventually. Can you imagine a European market accepting this?
This has got to be just about the ugliest car interior I’ve ever laid eyes on. It’s vile. It’s the automotive equivalent to a bad case of crabs. The only person I could really imagine liking it is Rodney Dangerfield, and only if he was in character.
For some reason, GM sees fit to give European development, promotion and production dollars to the company that produces this crap rather than give further support to Saab.
Saab are doing better in Europe in 2006, but with the German market still in it’s infancy and other markets emerging, the potential is huge.
Global Premium Brand?