OK, here I go riding GM again….
Inside Line are reporting that Cadillac will expand it’s North American range to include vehicles in the entry-luxury category.
First there’s the sub-$30,000 crossover vehicle. This will no doubt bring a conflict to the proposed 9-4x. But that’s not the one that gets me flared. It’s this one:
Cadillac also has plans to build and sell an updated version of its compact BLS sedan in North America in late 2009, according to GM suppliers. The new model would be slotted below the CTS in size and price, and would be based on the next-generation Epsilon global midsize architecture. It presumably would be offered in both front- and all-wheel-drive variants, with a choice of four-cylinder and V6 engines. The current BLS, which is built by Saab in Sweden, is sold only in Europe.
How much has it cost to “re-launch” Cadillac in Europe, only to be faced with a resounding flop that anyone with half a brain could have predicted? And what could Saab have done with the 9-5 if they’d been allocated those funds instead?
Now, in order to justify all the money spent on Caddy’s failed Eurresurrection, they’re going to dump the BLS on the American public and create more competition for Saab in it’s most important market. Not only will it draw sales away from the 9-3 and possibly even the 9-5, it’ll water down Caddilac’s own market segment. They should be trying to steal sales off BMW and Audi, not Saab.
I tell ya. I’m trying to keep the faith and I’m trying really hard to believe there’s this 5 year plan and that GM really do want to see Saab succeed. But when it walks like a duck and quacks like a duck, you got to figure it’s a duck.
An open letter to GM from Trollhattan Saab:
Saab is your global premium brand. It provides a point of differentiation and has a loyal customer base that’s just itching to see the brand restored to glory. A Saab drives like no other car in your stable and if you invest in it, it will bring you very good returns. Not world-on-fire stuff, but very good returns.
Cadillac is your American luxury brand. Outside of America no-one wants to buy one becuase outside of America, we don’t think like you do. Bling is not our thing. We don’t have four-lane superhighways that go straight on for ever and ever. We have high fuel prices so we want smart, nimble and enjoyable cars. Not 1950’s throwback luxobarges. Outside of America Caddy’s are costly to buy, too costly to run and they look like crap.
Actually, they look like crap anywhere.
The golden age is over. Get with the freaking program and prioritise.
Disclaimer: I’m on day three of sick leave. I’m getting a little stir crazy and I’ve just been watching Fight Club.