GM extend powertrain warranty

My Automotive News daily mail had this excerpt this morning:

General Motors will extend vehicle warranties across all of its brands. The new marketing move is expected win over consumers who have migrated to brands such as Hyundai and Kia, which offer 10-year/100,000-mile powertrain warranties.

My emphasis added.

Later on, there was an additional news alert giving the details as follows:

DETROIT — General Motors is increasing the powertrain warranty on all its 2007 model vehicles to 5 years or 100,000 miles, the automaker said today.

The powertrain warranty is transferable and has no deductible, GM said. Previously, GM’s powertrain warranty typically was for three years or 36,000 miles.

The move is a bid by the automaker to counter successful marketing of long-term warranties by competitors such as Hyundai and Kia.

In July, rival Ford Motor Co. increased the powertrain warranty on Ford, Mercury and Lincoln vehicles for 2007 models. The warranty is five years or 60,000 miles for Ford and Mercury vehicles, and six years or 70,000 miles for Lincoln vehicles.

I assume for the moment that this is just for the US market, though I’ll be asking around.

UPDATE:

This is now appearing on the Saab USA website:

Warrantypage.jpg

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9 Comments

  1. Excellent news. This actually helps Saab comparatively most of all, especially versus the Germans, who will not feel a need to match the new warranty. (Unlike GM’s domestic brand competitors, who have or will match it).

  2. Wait, scratch that. I thought that 2007 was going to be the last year of the SAABaru, but after checking into it it looks like ’06 is the last year so SAAB won’t include it in the 5-year warranty. They’ll only have to warranty the ’06 models until 2009, I believe.

  3. That advertising image is incredible. It is so amateur. Did General Motors get the tea boy to knock that up in Photoshop. …or perhaps he used Paintshop Pro.

    That is the worst piece of marketing imagery I have seen for Saab, ever.

    Is this really befitting of the supposed premium nature of the Saab marque?

    Just a few days ago Swade was talking on his blog about the Saab corporate image, use of typefaces etc. Saab used to have a big thick manual describing exactly how it should be portrayed in print, using what colours (right down to pantone codes) and what font.

    That image from GM with Saab images viewed from different angles makes a mockery of any perspective, and the superimposition on a sky/cloud background adds to the lack of professionalism.

    General Motors, you should be more ashamed of yourselves than I normally think you should be. That publicity is shocking. Please try and employ a professional advertising agency next time.

    Shocking.

  4. Regarding John’s post: That is some funny stuff! It does indeed look like an advertisement on the side of a large drink at McD’s for a Matchbox SAAB giveaway!

  5. I asked the regional GM Headquarter, they said “don’t have any information about change of the warranty on the local markets”. So, it remains 2 years.
    Of course. :((((
    I just hate this discrimination, if the Saab is good enough for 5 years in US, why it’s good enough for 2 years only in our region? :(((

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