I sent these questions over to Saab USA a few weeks ago and I’d like to thank Saab USA General Manager, Jay Spenchian for taking the time to provide us with some answers, as well as Jan-Willem Vester for helping put the whole thing together. Your willingness to communicate with a very passionate Saab community is appreciated.
Jay’s been the General Manager of Saab USA since April 2005 and has responsibility for the sales, service and marketing of Saab vehicles in the biggest single market Saab have: the United States. Prior to joining Saab, Jay led a very successful revival of Cadillac in the US market.
He’s joined Saab at a crucial time. Saab are undergoing a huge model revamp and his time at the company has already coincided with the US launches of the 9-7x, the 9-3 SportCombi, the refreshed 9-5 as well as the establishment of the Born From Jets ad campaign.
Naturally, there’s a lot to talk about…….