Poll results: SID positioning

Late last week I posted a poll to see people’s preferences on the position of the Saab Information Display on the 9-3 Sport Sedan. Up until MY2007 the SID has been located in a special binnacle on top of the dashboard. The 2007 9-3 sees the SID moved into the instrument cluster – a move that’s caused some distress amongst some people I’ve talked to.

The poll offered 3 options: 1) The SID better placed up high, 2) The SID is better in the instrument cluster (a-la 2007 model) or 3) Have the SID down low but give us a Heads-Up Display for important info as well.

After 336 votes, the results were as follows:


As you can see, the majority of support was for the 2003-2006 SID, located up high on the dash. This shouldn’t come as too much of a surprise for a couple of reasons.

a) The location was unique – There wouldn’t be many companies offering a similar setup for their info display.

b) It was practical and helpful – The SID’s a great little unit and it offers some great info in an easily accessible spot.

c) The benefits of incumbency – The existing unit, providing it’s doing its job well, always has a head start

The interesting thing is that there’s an overwhelming number of pollsters that want some sort of eye-level access to information. Options 1 and 3 (“SID up high” and “HUD please”) outnumbered Option 2 (SID down low) by a count of 4 to 1.

As Saab are putting together the interior of the next 9-3 and 9-5 they’d be wise to plan this sort of stuff into the car. They can talk all they want about the perceived benefits of having the info amongst the guages but the fact is that a clear 4-inch display at eye level will beat a 2-inch display in a cluster any day of the week and twice on Sundays.

Case closed.

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  1. I’d vote for the HUD, if I had figured out it was a heads-up display. 😉

    The “glitches” of being from a non english-speaking country…


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