A quick analysis of Saab USA sales for 2006.
Saab USA stated a few months ago, right here on this site, that for 2006 they’d be aiming to equal or slightly better their efforts for 2005. They were looking for steady month-to-month numbers rather than the roller-coaster ride of 2005.
In addition, Saab Sweden said the following just yesterday:
“This year so far we are behind in the US by 5,800 cars compared to last year, but the comparison is misleading as GM introduced big price reductions last June and July, meaning we sold an unusually large number of cars then,” said company spokesman Christer Nilsson.
So. There’s four months to go in 2006 and they’re nearly 6,000 behind last year in the US.
I know and understand the impact of the Employee Pricing Scheme last year, but the fact is that Saab USA are going to have to do some special things to recoup that missing sales volume.
Time for something from the dept of charts and graphs…..
That red line you can see represents monthly sales for 2005.
The blue line represents sales so far in 2006.
Those 5,800 missing units occupy that big hump from May to August last year, where the Employee Pricing schmozzola boosted the numbers. Now whilst I fully expect Saab USA to stay well above the red line for the rest of 2006, it’s another matter altogether to predict how far above the line they’ll be.
Saab USA sold 38,343 vehicles in 2005.
So far, with four months remaining, they’ve sold 24,517 vehicles in 2006.
That’s a shortfall of 13,826 vehicles that they’ll need to make up by December 31st. The math says they’ll need to average 3,456.5 vehicles a month over that period. I’m not saying they can’t do it and I sincerely hope they can as I believe they’ve got a very good team leading the charge.
But i’ll let the numbers speak for themselves as to the challenge that this poses: Needing 3,457 vehicles sales a month for the rest of the year, a quick look at the numbers tells me that Saab USA have reached this required average just once so far in 2006 – in July.
Go Hard, Saab USA. The road ahead ain’t going to be easy but You. Can. Do. It.