When I see what I consider to be poor writing, it bugs me. I shouldn’t say this out loud as I indulge in a fair bit of it myself – but – I don’t get paid to do it for a living, unlike this guy….
From Steve Siler at Car and Driver:
Employing an age-old marketing ploy that’s worked for so many Chrysler PT Cruisers, the wise folks at GM have brewed up two “special edition” vehicles that would have little to make them terribly special otherwise: the Chevy HHR Fall Edition and the Saab 9-7X Altitude Edition.
Of course! Every car should be a special edition, then companies could release de-specced versions that we’d call un-special editions. That’d make for good copy, wouldn’t it?
Yes, it seems we here at Car and Driver believe that every car and truck, no matter how insignificant, irrelevant or unremarkable, deserves a commensurate amount of insignificant, irrelevant and unremarkable commentary.
Steve, isn’t it good to know that you can be counted on to provide something insignificant, irrelevant and unremarkable? Are you the specialist at C&D for this type of writing? Do they call you “The Irrelevant Guy” around the office?
The Saab 9-7X Altitude Edition is little more than a gussied-up 9-7X, which itself is a gussied-up Chevrolet Trailblazer, which is only a couple years away from blazing its last trail.
So obviously, given it’s short life expectancy and minimal new-model development costs on an existing platform that your own colleagues have called “bulletproof”, Saab should have just ignored the extra 6,000 sales per year, almost all of which are bonus sales that would likely have gone to other brands.
Clearly the efforts expended to make the 9-7x the best of the GM360 vehicles and gain/retain clients that Saab may have otherwise lost were a total waste of time (and in your case, column space).
…..In spite of its name, the Altitude edition doesn’t ride any higher or lower than the regular 9-7X (nor does it fly)…..
And of course it should be able to fly, literally, because these are the rediculous out-of-context standards that we apply to vehicles that we find easy to mock when plying our “insignificant, irrelevant and unremarkable” trade.
Furthermore, the name does nothing but underscore just how not born from jets this particular Saab is. Only 500 will be made, which will surely constitute a sizable chunk of the slow-selling truck’s annual production.
Annual production? I don’t think so. They’re now selling over 500 a month, which isn’t huge compared to a lot of company’s numbers, but still makes your blind assertion look silly.
Next time you’re asked to write a splatter-piece, check your facts and your own company’s writings about the vehicle. Asshat.