Saab Australia may have hitched their sales chart to a boat anchor in October but that doesn’t mean they’re keeping it meek and mild. Next week is the pinnacle of the national horseracing calendar here in Australia. It’s the Spring Racing Carnival and the next few days see the biggest racing days of the year, including the race that stops the nation – The Melbourne Cup.
I’m not much of a horse guy myself – the fact that the pointy end goes first is the extent of my knowledge – but I do know that plenty of people attend these race meetings and Saab will be right in the thick of it.
Where there’s rich people gathering in large numbers there’s always a fair bit of corporate largesse. At the Spring Racing Carnival it doesn’t come any largesser than “The Birdcage” – an enclosure with all the biggest marquees and most beautiful people, dah-ling.
Saab returns to the Birdcage in head-turning style
The iconic Saab Convertible turns 20 this year and to celebrate Saab is returning to the exclusive Birdcage Enclosure at Flemington.
For more than 10 years Saab has been a part of the Melbourne Cup Carnival, and after a short-stint above the winning post in the Hill Stand, the Swedish stayer is back in the Birdcage.
Marking the Convertible’s 20th anniversary the Saab Marquee takes its inspiration from arguably the world’s most famous four-season, four-seater soft-top, bringing the four seasons to life on each of the four race days of the Carnival.
In a head-turning first, the exterior of the Saab Marquee will be completely transformed each race day and matched to a different Saab Convertible.
Beginning with a celebration of summer on Derby Day, the Electric Blue 20th Anniversary Saab Convertible will be framed by blue sky and white clouds – no matter what the Melbourne weather has in store.
Saab guests will think only of summer with feature cocktails and refreshing watermelon and feta appetisers to set the scene.
While Saab’s trademark heated seats won’t feature in the winter Marquee, the seasonally inspired menu will warm the soul on Stakes Day, autumn leaves will fall on Cup and flowering blossoms will be the perfect backdrop for Oaks.
There are also some surprises in store for Saab guests who will have the opportunity to experience the exhilarating open-air feeling the brand is famous for.
Saab’s involvement in the Melbourne Cup Carnival also includes sponsorship of one of the best known and most watched races of the Carnival – the Saab Quality on Derby Day – the last chance race for would-be Cup contenders.
In 2006 Saab has also extended its sponsorship of the national Myer Fashions on the Field competition with a focus on new and developing categories.
Saab is providing both the winner of the popular Women’s Classic Race Wear and now Men’s Classic Race Wear with a new Saab 9-3 Convertible for one year.
Saab, famous for its innovative and beautiful design, is also supporting the inaugural Design Award this year, with the winner also driving away in a new Saab Convertible for a year.
If there’s any Saab Car Club members invited along, please take your digital cameras.