The Ice Experience is back

The Saab USA website has just begun advertising the Ice Experience again. It’s a possible add-on for those looking to purchase through the European Delivery Program.


I provided some coverage of the Ice Experience earlier this year, thanks to photos and information received from Robin M, who attended the event with his wife. They had the pleasure of doing the dogsled rides, staying in the ice hotel, ice-driving tuition from none other than Swedish rallying legend Per Eklund, as well as the thrills of managing the Saab fleet around the ice track.

Click here to read about Robin and Kerry’s experience and see plenty of photos of the action.

It sure would be a hell of a way to buy a car. Places are limited so if you’re a US customer looking to get in on this, I think you’ll have to get in and book quickly. Previous trips sold out very quickly. They’ve planned for the following trips in February and March 2007:

Trip 1: Thursday, February 15 – Monday, February 19
Trip 2: Sunday, February 18 – Thursday, February 22
Trip 3: Thursday, March 15 – Monday, March 19

And the cost is as follows:

The cost of the Ice Experience is just $3,500 per party of two (value exceeding $8,000) and includes four nights lodging, flights from Stockholm to Kiruna and from Kiruna to Trollhättan, three meals per day, and all group activities. Best of all, you can use your $2,000 European Delivery travel stipend toward the cost of the trip.

That $2,000 stipend is money that Saab pay you for using the European Delivery Program.

So….you could buy your car, shoot up north for the Ice Experience for only an extra (net) $1,500 then pick up your from the factory where it was made (which you’ve just done a tour of), then have a look around the Saab Museum before travelling around the continent a little more on your way home.

No wonder it sells out quickly.


Thanks David!

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