I’ve had a few people email me this story today. One of the emails was headed “memo to GM – its called investment & product development”.
Actually, I couldn’t have said it better myself. The other potential heading is memo to Saab – sneak peaks create enthusiasm and expectation.
The story relates to Ovlov releasing some advance photos of a car they’ll unveil at the North American International Motor Show in Detroit early next year. It’s the XC60, a smaller brother to America’s favourite block-o-flats, the XC90.
All we’ve seen of the 9-4x so far is a brief look at a sketch that was shown to attendees of the Saab Owner’s Conference in the USA back in August. As it was shown at the conference, I emailed Saab USA to see if I could obtain a copy of the image to show on the site.
As I said, a good design creates some excitement and anticipation for a coming model. You don’t let all your cats out of the bag, but whet the appetite a little.
This Volvo’s not due until 2009, quite possibly after the 9-4x, but we’ve not only got these photos, but we’ll see an actual concept for the model quite soon. With the mega-success of the recent C30 release, Ovlov’s making some real grounds in the PR area.
As Tobias points out, the interior use of glass and displays bears a passing resemblance to something we’ve seen before.
Volvo’s are about as interesting to me as wet paint. But Volvo and VW are getting right into Saab’s market share here in Australia.
Here’s hoping that when the 9-4x comes it’s as great as a Saab can be. I have every confidence that it can be if Saab’s designers are let loose.