More million-mile Dr. Feelgood stuff

This morning I received a press release from Saab USA about Peter Gilbert receiving a new 9-5 Aero as a replacement for his genuine million-mile 900 SPG. In addition, Saab are offering a 9-5 Aero for anyone else with a verifiable one-owner million-mile Saab.

The online publications that started it all, the Milwaulkee Journal-Sentinel, has published a follow-up piece, with a bit of down-to-earth reaction in it and a big story at the end. Great stuff.

Peter Gilbert on receiving his new 9-5 Aero….

“I am on cloud nine right now. This is exactly the car I wanted,” Peter Gilbert said Monday…..

And Saab USA commenting on the extended offer:

“We have no idea, frankly, how many cars that will be. At this point, we only know of Peter’s car,” said Saab spokesman Jan-Willem Vester.


In January, Saab will take [Gilbert’s] old car out of the museum for a showing at the North American International Auto Show in Detroit.

“We thought it would be great to have the car there with a big sign on the windshield that says a million miles,” Vester said.

Now that is huge. Having your old faithful used by the company in the biggest auto show in the biggest car market in the world.

That, my friends, is satisfaction. If I were Peter Gilbert I’d take a lawn chair and a bag of my favourite snacks and just sit at the Cobo centre and look at it.




The giveaway story is making the news in Russia and France as well.

They’re certainly getting some exposure here and I’m sure that more countries will jump on board soon.

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  1. That’s great news that SAAB intends to have the million-mile SAAB at the North American International Auto Show. It’ll show the general public that SAABs can be very reliable (when well cared-for) and it’s a bonus that (IMO) the ’89 SPG is one of the better-looking SAABs. I wonder if they’re going to fix it all up showroom-quality or what.

    It helps that the story of Mr. Gilbert’s safety (through all the deer collisions) being ensured by the car keeps coming up in every account of his story!

    It’d be great if SAAB would show videos of the “moose test” and the SAHR (as opposed to “standard seats) in action. Safety can be boring, but they don’t have to focus solely on it, just accent it more than they have in the past, IMHO.

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