This morning I received a press release from Saab USA about Peter Gilbert receiving a new 9-5 Aero as a replacement for his genuine million-mile 900 SPG. In addition, Saab are offering a 9-5 Aero for anyone else with a verifiable one-owner million-mile Saab.
The online publications that started it all, the Milwaulkee Journal-Sentinel, has published a follow-up piece, with a bit of down-to-earth reaction in it and a big story at the end. Great stuff.
Peter Gilbert on receiving his new 9-5 Aero….
“I am on cloud nine right now. This is exactly the car I wanted,” Peter Gilbert said Monday…..
And Saab USA commenting on the extended offer:
“We have no idea, frankly, how many cars that will be. At this point, we only know of Peter’s car,” said Saab spokesman Jan-Willem Vester.
AND THE BIG NEWS……
In January, Saab will take [Gilbert’s] old car out of the museum for a showing at the North American International Auto Show in Detroit.
“We thought it would be great to have the car there with a big sign on the windshield that says a million miles,” Vester said.
Now that is huge. Having your old faithful used by the company in the biggest auto show in the biggest car market in the world.
That, my friends, is satisfaction. If I were Peter Gilbert I’d take a lawn chair and a bag of my favourite snacks and just sit at the Cobo centre and look at it.
They’re certainly getting some exposure here and I’m sure that more countries will jump on board soon.