Saab Germany are going to be sponsoring a once-every-five-years art exhibition called Documenta in 2007.
My dodgy internet translation of press release is as follows:
Ruesselsheim/Kassel – In 2007 the Swedish premium marque, Saab, will be one of the main sponsors of documenta. Thus Saab supports one of the exhibitions of contemporary art usually-considered world-wide. documenta has taken place every five years since 1955 in Kassel and last saw over 650,000 visitors.
“documenta always ranks among the high points in the German and international culture calendar. The five-year rhythm of this exhibition in the center of Germany creates an exclusivity, which fits us. Our cars stand besides for individuality and do not serve the mainstream – also that is a parallel to documenta. Due to these traditional marque values Saab thereby was received an ideal connection “, says Willi Fey, managing director of the Saab Germany GmbH.
documenta managing director Bernd Leifeld says “if I think of a Saab driver, then it is someone that moves with an open and individual attitude and sense for form and beauty by the world, like the typical documenta visitor. I am very pleased with Saab a new and kongenialen partner for documenta to have found.”
The documenta12 runs from 16 June to 23 September 2007.
And a little bit of info from documenta’s website:
documenta is regarded as the most important exhibition of contemporary art, drawing attention from all over the world. It was initiated in 1955 by the artist and art educator, Arnold Bode, in Kassel. After the period of Nazi dictatorship, it was supposed to reconcile German public life with international modernity and also confront it with its own failed Enlightenment.
Nobody would have thought at that time that the exhibition, often called the Hundred Day Museum would become an unparalleled success. Nevertheless the 12th documenta will be taking place in summer 2007.
The singular character of the exhibition has been preserved. Every five years, a new director is chosen and the exhibition is reinvented, a concept which to date has been affirmed by the public’s interest.
Whenever I think about things like this I get a vision of John Cleese dressed as the Pope, addressing an artist that’s done a Last Supper with dancing girls, a kangaroo and three Christs.
“I may not know much about art, but I know what I like!”
If any of you Euro types have been to a documenta, what’s it like and will Saab get some good coverage out of it?
Your thoughts are welcome in comments.