US Saab sales numbers are in and like the Swedish sales data, it’s a mixture of good and not-so-good news.
Saab USA sold a total of 2,497 vehicles in November 2006, a 19.4% increase on the same month in 2005 when they sold 2,091 units in the recovery phase of the Employee Pricing for Everyone sale.
Individual model sales were as follows:
9-2x: 65 units sold (vs 71 in Nov 05)
9-3: 1,623 units sold (vs 1,557 in Nov 05)
9-5: 412 units sold (vs 215 in Nov 05)
9-7x: 397 units sold (vs 248 in Nov 05)
It’s good to see that there’s some life creeping into the 9-5 sales numbers. If I recall correctly, that’s two consecutive months where it’s outsold the 9-7x now after trailing it all year.
The big picture for the US market in 2006 looks negative unless Saab USA can pick Wallace and Gromit’s Were Rabbit out of a hat.
They’re down 7.8% year to date, having sold 32,814 vehicles this year compared to 35,577 for the same period last year.
Hopefully someone over there is asking the hard questions about what they need to do in order to get ahead. In 2006 they had a better value 9-5, the 9-3 SportCombi for a full year and the release of the 20th Anniversary Convertible. 2006 was also the first full year with the V6 Aero in the 9-3.
With all that and a new fangled marketing campaign that was touted at the US Saab Owners Convention as being quite successful with the general public, one could have reasonably expected some form of modest increase – so what went wrong?
I’ll try and seek some answers.