It’s very disappointing to have to report another down month here in Australia.
Saab Australia managed 101 sales in December 2006, compared with 144 in the same month one year earlier. That’s a fall of 29.9%.
Full-year sales finished up at 1,605, which was 95 units or 6.3% over the 1,510 units sold in 2005.
A sales rise is a sales rise and 2006 did see a 6.3% rise over 2005. But I know that Saab Oz will be scratching their heads about what to do.
Six months ago they were aiming at around 2,200 sales for the year. As little as three months ago they were a little short of the progress they needed to make that goal, but they were still 397 units ahead of the prior year’s numbers. For the last three months of 2006 they averaged around 100 less sales per month in comparison with 2005 – a worrying trend to say the least.
So, some tempered congratulations on the sales rise, but it’s going to have to be full-steam-ahead in order to meet the expectations they’ve placed on themselves. Hopefully the introduction of the diesel range in a few weeks time can be a factor in an improved 2007.