Saab crossover “in two or three years”

Detroit’s been GM’s show so far, and they’re still making the news.

Today, via Automotive News, comes the somewhat sad indication from bob Lutz and Jay Spenchian that the 9-4x may be a little further away than we thought.

First, Lutz:

Lutz, who spoke with Automotive News at the Detroit auto show, would not confirm whether a new Cadillac and a Saab crossover are a done deal. But he said, “Obviously, the fact that I mention it would lead you to believe that we’re certainly thinking about it.”

Only thinking about it?!

That’s certainly way behind what we’d heard from other sources.

Jay Spenchian seems to be a bit more positive about things, but the timeframe is, again, a disappointment.

Saab’s general manager, Jay Spenchian, said he expects Saab to get a small, SUV-type vehicle in the next two to three years.

I can feel some analysis of expected models and a letter to GM coming on……

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Added to this model non-development news above, there’s also a subscriber-only story that begins as follows:

General Motors’ Saab brand will not get an increase in its marketing budget for 2007, so it must be more creative to reverse sales declines.

The headline says “Saab will use ‘surgical’ marketing to heal sales” and I don’t think they’re talking about a sales booth at your next AMA convention.

Memo to GM – This is not the way to support a brand with little market exposure and heaps of growth potential.

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10 Comments

  1. Swade, I hate to say it but they’re laughing at us. Saab is a cow/brand to be milked and thats that. This kind of talk from guys like Lutz and Spenchian is just throwaway stuff. So vague and non-commital. You’d get more committment offering a joint around in a convent.

    Its so lame I’m just gunna pretend that Saab will never have new models and then possibly just get a nice surprise if they ever do.

  2. it’s nice to anticipate; but not with gm, that far out.

    let’s see if it can get over this summer’s hurdle of a new 9-3 for the 60th anniversary.

  3. Do you think they pulled the 9-5 ahead? Sounds like a Lutz move to me.

    the fact that they haven’t increased their marketing budget doesn’t surprise me that much, since their development budget has increased.

  4. ‘Its so lame I’m just gunna pretend that Saab will never have new models and then possibly just get a nice surprise if they ever do. ‘

    That’s how I’ve been feeling for the past year or so. All I can keep my eye out for are low-mileage pre my2006 9-5s, OG9-3 [viggen], and maybe even ’96’99 9000 aeros :).

  5. i thought the 9-4x is the replacement of the 9-7x, which is to “expire” in the middle of this year.

    personally, i don’t like suv-type vehicles; but i find it odd that saab won’t be in that market anymore, soon.

  6. TuuSaR ( what does that mean? ) – agree with you completely. Whats lame about the comments is that they sound like they’re not thinking much about either.

    The world is passing SAAB by. Perhaps Jack Nicholson was right? What if this is as good as it gets?

  7. PT said ”

    Swade, I hate to say it but they’re laughing at us. Saab is a cow/brand to be milked and thats that. This kind of talk from guys like Lutz and Spenchian is just throwaway stuff. So vague and non-commital. You’d get more committment offering a joint around in a convent.

    Its so lame I’m just gunna pretend that Saab will never have new models and then possibly just get a nice surprise if they ever do.”

    TuuSAR said,”Saab needs product development not marketing.”

    Run these together into one posting and thats exactly what I would have said, 110PC!!!!

    I hasten to add that I think GM is washing its hands of Saab.

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