Detroit’s been GM’s show so far, and they’re still making the news.
Today, via Automotive News, comes the somewhat sad indication from bob Lutz and Jay Spenchian that the 9-4x may be a little further away than we thought.
Lutz, who spoke with Automotive News at the Detroit auto show, would not confirm whether a new Cadillac and a Saab crossover are a done deal. But he said, “Obviously, the fact that I mention it would lead you to believe that we’re certainly thinking about it.”
Only thinking about it?!
That’s certainly way behind what we’d heard from other sources.
Jay Spenchian seems to be a bit more positive about things, but the timeframe is, again, a disappointment.
Saab’s general manager, Jay Spenchian, said he expects Saab to get a small, SUV-type vehicle in the next two to three years.
I can feel some analysis of expected models and a letter to GM coming on……
Added to this model non-development news above, there’s also a subscriber-only story that begins as follows:
General Motors’ Saab brand will not get an increase in its marketing budget for 2007, so it must be more creative to reverse sales declines.
The headline says “Saab will use ‘surgical’ marketing to heal sales” and I don’t think they’re talking about a sales booth at your next AMA convention.
Memo to GM – This is not the way to support a brand with little market exposure and heaps of growth potential.