I’m pleased to present what I believe is my first 9-7x photo from a reader of this blog. I have a promise that a review will be coming in soon from another guy as well, but this is the first photo to come in if my memory serves me correctly.
And rather amazingly, it’s from a 9-7x owner in SWITZERLAND!
This blue 9-7x belongs to Adrian W. I didn’t get any details about how long he’s had it and I will email him back and ask for some more info, but I was so excited that I just had to post it.
Ted Y, who is quite possibly still on his 8-hour drive home from picking up his new 9-3 (if he’s not broken down somewhere chatting up Heather Locklear), sent me this link regarding 9-7x sales in his native Cleveland area. It’s from the Cleveland Plain Dealer, and it seems a number of Saab’s growing January sales, and 9-7x sales in particular, are coming from that area if the local dealerships are to be believed.
“Actually, in the Greater Cleveland area, sales are up more than five percent, reports Chris Houdek, general manager of Mazda Saab of Bedford. “We just came from our dealer meeting and were told that sales here are up around 10 to 12 percent.”
“Right now, the 9-3 sport sedan is selling, because it’s priced so well,” he says. “And the 9-7 has taken off because we never had a truck or a four-wheel-drive vehicle in that segment.”
That’s what the 9-7x was all about – getting a good vehicle into that particular segment, which Saab hadn’t been entered in before.
One of the other dealers in the area, Classic Saab, is also fond of the vehicle:
“The 9-7 is one of our best sellers so far,” says Ray Sminchak sales manager at the dealership. “In fact, the day we moved here, it was the first vehicle we sold and delivered out of our new location.”
They’re talking up the Born From Jets campaign, too.
“It’s been a very well accepted campaign,” says Houdek. “We were told that it was the number eight advertising campaign in the U.S. in terms of awareness. Of course, key promotions like having the Saab Performance Driving team perform at the Air Show in September only helped local sales.”