Saab sales for the Australian market in January 2007 got off to a mild start.
Saab sold 159 vehicles in January 2007, which was 17 less than in January last year. Whilst this is a lower number, I’m pretty sure that Saab sales were aided last year by some big incentive advertising campaigns (the Sven campaign) at the beginning of the year.
This year, Saab have launched the diesel 9-3 range into the market with a pretty strong incentive too ($3,000 free fuel), but this has only happened in the latter part of the month.
I’ll take an educated guess and say Saab Australia would be targeting a final sales figure in the order of 2,000 to 2,200 units in 2007. They’ve got a new diesel range and the Vector SportCombi as additions to the lineup but no extra advertising budget to play with.
It’s going to be an interesting year…..
Statistical curiosity: For the last two Februarys, 2005 and 2006, Saab has sold 96 vehicles for the month. I don’t think anyone will mind if they break this streak in 2007, as long as they exceed this number.
And totally off-topic, but as is my yearly custom I just caught a bit of the Superbowl on TV. I went home for the second half of the game during an extended lunch hour.
If I were one of the advertisers paying $2.5 million for a 30 second ad during the last quarter of the game, I think I’d be suing Rex Grossman for lost viewership.
Due to my adolescent obsession with the Blues Brothers I was feeling quite sentimental toward the thought of a Chicago win. Alas….