Aussie sales data – January 2007

Saab sales for the Australian market in January 2007 got off to a mild start.

Saab sold 159 vehicles in January 2007, which was 17 less than in January last year. Whilst this is a lower number, I’m pretty sure that Saab sales were aided last year by some big incentive advertising campaigns (the Sven campaign) at the beginning of the year.

This year, Saab have launched the diesel 9-3 range into the market with a pretty strong incentive too ($3,000 free fuel), but this has only happened in the latter part of the month.

I’ll take an educated guess and say Saab Australia would be targeting a final sales figure in the order of 2,000 to 2,200 units in 2007. They’ve got a new diesel range and the Vector SportCombi as additions to the lineup but no extra advertising budget to play with.

It’s going to be an interesting year…..

—————————

Statistical curiosity: For the last two Februarys, 2005 and 2006, Saab has sold 96 vehicles for the month. I don’t think anyone will mind if they break this streak in 2007, as long as they exceed this number.

—————————

And totally off-topic, but as is my yearly custom I just caught a bit of the Superbowl on TV. I went home for the second half of the game during an extended lunch hour.

If I were one of the advertisers paying $2.5 million for a 30 second ad during the last quarter of the game, I think I’d be suing Rex Grossman for lost viewership.

Due to my adolescent obsession with the Blues Brothers I was feeling quite sentimental toward the thought of a Chicago win. Alas….

Congratulations Colts.

You may also like

4 Comments

  1. Ah, the Blues Brothers. For going on 20 years now, the soundtrack to the Blues Brothers movie, and another album they released “Pocketful of Blues”, have been my mainstays as road-trip music. I went through at least two cassette tapes with these albums, one on the A side, the other on the B side.

    In my youth, I spent a lot of time driving back and forth between Omaha, Iowa City, and Minneapolis, singing along with “Sweet Home Chicago.”

    I was rooting for the Colts — only because I wanted an end to all the news stories about how Peyton Manning can’t win the big game.

    (And, for non-U.S. sportsfans, don’t use this game to judge American football — it was a sloppy game.)

  2. A sloppy game indeed, Greg. I’m lucky to have seen enough games over the years to know it wasn’t typical. I first came to the game back in the 80’s. The Montana-to-Rice years. Great stuff.

    Don’t follow it now, but always try and catch the Bowl, or at least part of it.

    Back in about 1984 I watched the Blues Brothers nearly every day after school. Got any BB trivia questions – fire away….

    What a movie.

  3. Don’t worry. I know just one person who even knew it was Super Bowl last night. It’s not on peoples radar over here. 🙂 Myself, I counting the 40 days and 18 hours to the first F1 of the season. 🙂

  4. Orange whip? Orange whip? Three orange whips!

    Yes, a sloppy game, indeed! However, it was entertaining. Devin Hester did his thing, Peyton Manning did his thing and the Chicago defense did their thing. Rex wouldn’t have had a shot in the 4th had the Bear defense not kept the game close by forcing the Colts to attempt four field goals.

    I was pulling for the Bears because Hunter Hillenmeyer, the starting weak side linebacker, is played at Vanderbilt. However, I picked the Colts to win big, and I was glad to see them win because Dungy and Manning were able to shed the ‘can’t win the big one’ monkey on their backs.

Leave a Reply

Your email address will not be published. Required fields are marked *