In Holy Hummer Bat(ish)man yesterday we discovered that Saab Oz Director, Parveen Batish is now the chief of Hummer in Australia as well.
Thanks to Turbin, we now have this article from Carpoint, which deals with the debut of the Hummer at the Brisbane International Motor Show this week.
In this article, we learn that the Batishman isn’t just head of Saab and Hummer, his official title will be the head of the “GM Premium Channel” here in Australia, a division that’s just been announced this week as well.
So look forward to Parveen dividing his time between Saab, Hummer, Cadillac and maybe even Corvette in the future.
The other side of this is that Saabs are most often found in a remote, or obscured section of a Holden dealership here in Australia.
This new GM Premium Channel may mean a change for existing dealerships. It may be that we see Saabs in remote, obscured sections of Hummer and Cadillac showrooms in the near future.
I find it pretty difficult to see the positivity in this. Saab are already treated like discarded chewing gum by Holden in Australia. Even as part of a GM Premium Channel, whose sales they’ll likely lead in the first few years, they’ll still be the red headed stepchild because the potential will be seen to be elsewhere.
As PT noted in comments to Holy Hummer, the sight of Parveen unveiling the environmentally friendly BioPower 9-5 one day and then the Homer H3 the next is truly Pythonesque.
Despite it’s ice-cold reception at the Sydney Motor Show last year, I’ve little doubt that the Humbler will find a decent market here amongst the well heeled for whom the Toyota Prado seems a little plain, the Rangie is either too expensive or too stuffy and the Cayenne a little too…..obvious.
Add Cadillac to the mix next year and Parveen’s going to have his attention well and truly divided accross three segments that have about as much in common as Paris Hilton and Mother Theresa.