The first of the mainstream media reviews has appeared following the 60th Anniversary press event last week in San Diego.
It was always going to be interesting. Whilst the “Born From Jets” campaign has resonated well with consumers it’s been met with a little cynicism from the motoring press who’ve cited the fact that the motoring and aircraft arms of Saab parted some time ago. So, did the press event that included so many cars from Saab’s past cement the link between the old and the new?
It would seem that it’s certainly helped.
Motor Trend are the first mainstream outlet to cover the Anniversary models and their review starts with the now familiar brief outline of Saab’s heritage, but perhaps more importantly it concludes as follows:
On a recent drive in San Diego, we had a chance to sample Anniversary Editions of both the 9-3 and the 9-5. Seeing that they’re mechanically identical to non-Anniversary Editions, the examples we tested didn’t deliver any surprises dynamically, which is to say that they offer brisk acceleration, minimal turbo lag, and commendable handling……
…..So if you’re looking for a Saab that’s snazzy, special, and well-equipped, now appears to be the time to turn on the afterburners.
It might be time to start a second “press fleet” version of the heritage collection.
It might involve some front-end costs but the positive impression it creates could be well worth the investment. Just some food for thought.